Principal Director, Communications

Location

Toronto, Ontario, Canada

Schedule

37.5 hours per week

Sector of Activity

Communications

Compensation Details

$115,600 - $163,200 CAD

TD is committed to fair and equitable compensation for all colleagues. Growth opportunities and skill development are essential characteristics of the colleague experience at TD. Our compensation policies and practices are designed to enable colleagues to progress through the salary scale over time as they improve in their roles. The base salary offered may vary based on the candidate's skills and experience, professional knowledge, geographical location, and other specific industry and business needs.

As a candidate, we encourage you to ask questions about compensation and have an open conversation with your recruiter, who can provide more specific details about this position.

Job Description

Manage/lead development and/or execution of plans, programs, projects, and strategies by designing and delivering communications consistent with TD’s corporate standards and strategies, and in support of business results.

Key Accountabilities

CUSTOMER

• Understand key business partners' objectives, direction, and ongoing initiatives and advise the leadership teams on appropriate communication strategies and tactics.
• Develop/manage the execution of internal/external strategic and tactical communications on behalf of senior management, ensuring the enhancement of TD's presence with key stakeholders, highlighting TD's brand, community, and innovation initiatives.
• Manage ongoing relationships with key business partners and/or third parties to coordinate all internal/external communication activities and project deliverables.
• Provide communication consulting to key business partners, perform appropriate due diligence, assist in developing and delivering key messages applying internal communication standards and processes.
• Develop and implement a process for coordinating, prioritizing, and distributing all broad internal/external communications, utilizing appropriate delivery channels.
• Develop and establish form and content standards for internal/external communication channels and various mediums by partnering with other key stakeholders and/or third parties.
• Develop, manage, and evaluate effectiveness of internal/external communication vehicles and delivery channels that support strategy.
• Prepare and manage communication budgets for each project within the agreed upon parameters.
• Manage assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes, and visual/brand standards.
• Participate in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and solutions.
• Provide ongoing communication to ensure appropriate stakeholders are notified of progress or changes in content, budget, direction, timeline, or status and escalate as appropriate.
• May create/manage the implementation of digital and social content strategy across multiple channels for internal/external stakeholders.
• Proactively acknowledge errors; notify management promptly where appropriate, and work with team to resolve.
• Develop proactive public relations campaigns that drive share of voice and enhance the brand.
• Provide strategic media counsel support and act as a bank spokesperson when appropriate.
• Exercise judgment in dealing with sensitive reputational issues and provide counsel to executives.
• Drive leading-edge use of visual media: video, photography, interactive digital features, and infographics, to tell TD's stories in compelling, engaging, and immediate ways.

SHAREHOLDER

• Manage project budgets within forecasted spend.
• Arrange for timely billings, maintain progress billing standard, and promptly communicate variances.
• Confirm quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown.
• Identify ways to increase production efficiencies in order to maximize Communications dollars spent on all Communications programs.
• Prioritize and manage own workload to meet service level requirements for service and productivity.
• Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s).
• Ensure respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities.
• Consistently exercise discretion in managing correspondence, information, and all matters of confidentiality; escalate issues where appropriate.
• Protect the interests of the organization – identify and manage risks, and ensure the prompt and thorough resolution of escalated non-standard, high risk issues.
• Conduct internal and external research projects; support the development/delivery of presentations/communications to management or broader audience.
• Conduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices.
• Monitor service, productivity, and assess efficiency levels within own function and implement continuous process/performance improvements where opportunities exist.
• Apply subject matter expertise in the discipline, provide guidance, assistance, and direction to others.
• Actively manage relationships within and across various business lines, corporate and/or control functions, and ensure alignment with enterprise and/or regulatory requirements.
• Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts.
• Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite.

EMPLOYEE / TEAM

• Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation, and teamwork, and ensure timely communication of issues/points of interest.
• Provide thought leadership and/or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unit.
• Keep current on emerging trends/developments and grow knowledge of the business, related tools, and techniques.
• Participate in personal performance management and development activities, including cross-training within own team.
• Keep others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities.
• Contribute to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.
• Lead, motivate, and develop relationships with internal and external business partners/stakeholders to develop productive working relationships.
• Contribute to a fair, positive, and equitable environment that supports a diverse workforce.
• Act as a brand ambassador for your business area/function and the bank, both internally and/or externally.

BREADTH & DEPTH

• Oversees multiple and/or complex communications projects/programs/strategies that may impact several businesses/product lines.
• Recognized as a top-level communications expert within the organization and requires significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areas.
• Role requires substantial integration of projects/programs involving significant scope, strategic impact, and complexity.
• Role requires substantial relationship management breadth and influence in leading strategic initiatives, planning, and/or integrating executional activities.
• Integrates knowledge of the enterprise function's or business segment’s overarching strategy in leading program design, policy formulation, or operating standards within one or more areas of expertise.
• Anticipates emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional, or operations improvements.
• Serves as a source of expert advice providing leadership guidance to senior management in a field of specialty; may lead team(s) of related specialists/experts.
• Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties.
• Solves unique and ambiguous problems with broad impact.
• Requires innovative thinking to develop new solutions.
• Impacts the technical or functional direction and resource allocation of part of an enterprise function or business segment.
• Engages stakeholders to take action; influences change; frames information in broader organizational contexts.
• Identifies and leads problem resolution for project/program complex requirements related issues at all levels.
• Generally reports to an executive.

Experience & Education

• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 10+ years relevant experience.

About Us

TD is a global leader in the financial services sector. It is the fifth-largest bank in North America by number of branches. Every day, we strive to make every interaction, every product, and every experience remarkably human and pleasantly simple for over 27 million households and businesses in Canada, the United States, and around the world. More than 95,000 TD colleagues leverage their skills, talent, and creativity to deepen relationships, ensure rigorous execution, and make banking simpler and faster. TD is a company deeply committed to being a leader in customer experience. That's why we believe every colleague, regardless of their business area, is in contact with customers. Together, we are reimagining the banking experience and its possibilities for our customers, colleagues, and communities.

Our Total Compensation Program

Our total compensation program reflects the investments we make to help our colleagues and their families achieve their mental, physical, and financial well-being goals. Total compensation at TD includes base salary, variable compensation, and many other key plans, such as health and wellness benefits, savings and retirement plans, paid time off, banking benefits and discounts, career development opportunities, and rewards and recognition programs. Learn more.

Additional Information

We are delighted that you are considering a career at TD. Please know that we are committed to helping our colleagues succeed in both their personal and professional lives. That's why we offer them development conversations, training programs, and a competitive benefits package.

Colleague Development

Are you interested in a specific career path or looking to develop certain skills? We want to set you on the path to success. You will have regular conversations about career development, enhancement, and performance with your manager. A variety of mentoring programs and an online learning platform will also be available to help you open new doors.

If you are committed to helping your clients and building strong, lasting relationships, TD offers various career paths where you can grow your expertise and make a significant impact.

We are committed to supporting your success and fostering a respectful workplace where diversity of perspectives is valued, everyone has equal opportunities to progress, and you can fully realize your potential and achieve your career goals. At TD, we attract and develop the best talent.

Training and Onboarding

We want to ensure you have the tools and resources necessary to succeed in your new role. To that end, we will organize onboarding and training sessions.

Interview Process

Selected candidates will be contacted to schedule an interview. We will do our best to contact all candidates by email or phone to inform them of our decision.

Accommodations

Accessibility is important to us. Please do not hesitate to inform us of any accommodations (accessible meeting rooms, subtitles for virtual interviews, etc.) you may need to participate fully in the interview process.

We look forward to hearing from you!

Language Requirements (Quebec Only)

Not Applicable

Key skills/competency

• Strategic Communications
• Media Relations
• Public Relations
• Stakeholder Management
• Digital Content Strategy
• Brand Management
• Executive Counsel
• Budget Management
• Risk Management
• Project Management
• Change Management