Manager, Digital Marketing

Manager, Digital Marketing

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line Of Business:

Marketing

Pay Details:

$91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

Support and lead the development, delivery, and evaluation of digital, onsite content marketing service offering across all lines of business. The Manager, Digital Marketing is a key subject matter expert that helps drive the strategic and operating model agenda of the overall team specific to TD's digital content marketing strategy and key distribution channels across SEO and Onsite (TD's Public Sites).

Responsible for leading and supporting SEO, digital content governance, processes and execution onsite, from a centralized role, supporting all Lines of Business in partnership with the Digital Performance Marketing teams, Digital Channels and Digital Customer Experience Teams.

• Develop strategy for SEO & content across the holistic customer digital journey
• Measure and report on the impact of SEO & content for the organization
• Conduct research and analysis on innovative ways to do content, new content types/opportunities, and maintaining competitive landscape from a content perspective
• Set up regular touchpoints with key partners and agencies for open feedback and identify any gaps in work or opportunities for coaching
• Proactively identify key business opportunities, research and recommend enhancements / modifications, develop strategies to achieve recommendations and work closely with team to execute and implement
• Contribute to enterprise reporting insights across all channels and LOBs
• Leverage enterprise social listening and SEO capabilities to influence content and content strategy
• Find opportunities to further content distribution of programs through trends, monitoring, campaigns, etc.
• Strategic partner to leadership team on the management of digital content marketing activities across all channels and LOBs
• Provide industry expertise and enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management / enterprise areas

Job Requirements

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 8+ years relevant experience across SEO & content marketing
• Deep understanding of content for website, including the ability to manage and execute content strategies, produce and manage agile content and guide agency partners in the production of content
• Advanced knowledge of integrated communication and marketing concepts, multiple marketing disciplines, strategy development, consulting principles, banking industry, and product/customer markets
• Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions
• Analytical skills to evaluate research results and leverage facts to support strategy, POVs and recommendations
• Experience in storytelling, leveraging data and marketing capabilities to create, develop and present POVs
• Strategy development and management of the project as an owner
• Experience using digital marketing tools and platforms, e.g. Google Ads Manager, SEM Rush
• Communication skills with superb ability to lead and influence cross-functional stakeholders
• Ability to establish project/program goals and objectives that contribute to strategic direction of the function and provide advice to senior leadership
• Ability to forecast initiatives and demand in order to develop annual strategic plan
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
• Ability to work collaboratively and build relationships across teams and functions
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability handle confidential information with discretion

Who We Are

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec Only)

Sans Objet

Key skills/competency

• SEO Strategy
• Content Marketing
• Digital Content Governance
• Google Ads Manager
• SEM Rush
• Cross-functional Leadership
• Analytics and Reporting
• Customer Journey Optimization
• Strategic Planning
• Banking Industry Knowledge