Manager, Digital Content Marketing @ TD
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Job Details
About TD and the Role
TD Asset Management Inc. (TDAM) is a leading asset manager in Canada with an expanding global presence. The Manager, Digital Content Marketing will join the Digital Content Marketing Team to increase customer engagement across TDAM's digital properties including websites, podcasts, social media, e-mail, and third-party databases.
Key Responsibilities
Content Publishing & Management: Create, update, manage, and maintain TDAM's web content using Adobe AEM, Tridion CMS, and proprietary software. Responsibilities include adding/editing copy, images, video, tagging, SEO metadata, digital asset management, and optimization for both desktop and mobile experiences. This role also supports podcast production and social media tactics.
Relationship Management: Gather content requirements, advise on SEO, UX/UI best practices and regulatory compliance. Manage content authoring requests and ensure alignment with digital marketing strategies and business goals.
Qualifications / Skills / Experience
- Proficiency in Adobe Experience Manager (AEM) and Adobe Digital Asset Manager
- Experience in web publishing, digital content management, and digital marketing
- Strong understanding of SEO, UI/UX best practices, and regulatory compliance
- Experience with podcast production and social media content management
- Excellent project management and communication skills
- University degree; relevant certifications are a plus
Work Environment & Additional Information
Position is based in Toronto, Ontario, Canada with 4 days required in office. TD offers growth opportunities, robust benefits, training, and development programs. The role involves close collaboration with cross-functional teams and offers a competitive Total Rewards package.
Key skills/competency
- Digital marketing
- Content strategy
- Web publishing
- SEO
- Adobe AEM
- Podcast production
- Social media
- UI/UX
- Digital asset management
- Project management
How to Get Hired at TD
🎯 Tips for Getting Hired
- Customize Resume: Tailor your resume to digital marketing skills.
- Highlight AEM Experience: Emphasize Adobe AEM and content management proficiency.
- Showcase Project Management: Detail leadership on digital projects.
- Research TD: Understand TD Asset Management's values and culture.