Digital Marketing Manager

Digital Marketing Manager

At TD Securities, we are seeking a highly experienced Digital Marketing Manager to champion all aspects of digital marketing within their portfolio. This role focuses on leading the development, delivery, and continuous improvement of our digital marketing capabilities, project fulfillment, and change management initiatives. You will act as a subject matter expert, ensuring alignment with the Bank's overarching marketing strategies, industry trends, market forces, and the competitive landscape.

You will collaborate closely with various internal and external stakeholders, including marketing teams, business lines, channels, and vendors, with a specific focus on enhancing the Bank's omni-channel customer experience. Identifying gaps, pain points, business needs, priorities, and future growth areas will be key. This role may also support the performance marketing team in annual planning processes and contribute to the roadmap development, execution, and improvement of crucial, best-in-class automation and marketing ecosystem technologies.

KEY ACCOUNTABILITIES

CUSTOMER

• Act as a champion for all things digital marketing within your portfolio.
• Lead and manage the development, delivery, and continuous improvement of digital marketing capabilities, project fulfillment, and change management.
• Act as a subject matter expert, ensuring alignment with the Bank's marketing strategies, industry trends, and competitive landscape.
• Collaborate with stakeholders to define and develop, improving the Bank's omni-channel customer experience.
• Identify gaps, pain points, business needs, priorities, and future growth areas, potentially supporting annual planning.
• Ideate and build metrics, rules, processes, and support materials for other marketing teams and business lines.
• Support the roadmap development, execution, and improvement of crucial automation/marketing ecosystem technologies.

SHAREHOLDER

• Adhere to enterprise frameworks and methodologies for business activities.
• Ensure programs, policies, and practices are well-managed, meet business needs, and comply with requirements.
• Exercise discretion in managing confidential information; escalate issues as appropriate.
• Ensure business operations follow internal and external requirements (e.g., financial controls).
• Participate in cross-functional initiatives as a subject matter expert, providing risk guidance.
• Conduct internal and external research projects; support presentations and communications.
• Perform meaningful analysis at functional or enterprise levels to draw conclusions and make recommendations.
• Monitor service, productivity, and efficiency, implementing continuous improvements.
• Lead/facilitate and/or implement actions/remediation plans for performance/risk/governance issues.
• Actively manage relationships across business lines and functions, ensuring alignment with requirements.
• Keep abreast of emerging issues, trends, and regulatory requirements, assessing potential impacts.
• Maintain a culture of risk management and control, aligned with risk appetite.

EMPLOYEE / TEAM

• Participate fully as a team member, supporting a positive work environment promoting service, quality, innovation, and teamwork.
• Provide thought leadership and industry knowledge within your expertise, facilitating knowledge transfer.
• Stay current on emerging trends and develop business knowledge, tools, and techniques.
• Participate in personal performance management and development activities, including cross-training.
• Keep others informed about project status and relevant day-to-day activities.
• Contribute to team skill development through mentorship, sharing knowledge, and leveraging best practices.
• Lead, motivate, and develop relationships with internal and external partners.
• Contribute to a fair, positive, and equitable environment that supports a diverse workforce.
• Act as a brand ambassador for your business area/function and the bank.

BREADTH & DEPTH

• Highly seasoned professional role requiring substantial knowledge in a complex field.
• Integrates enterprise sub-function or business line strategy into solutions across multiple functions.
• Interprets business challenges and industry environment, recommending best practices.
• Acts as a technical expert/lead, integrating cross-functional understanding; may manage teams.
• Leads cross-functional teams or projects with significant resource requirements, risk, and/or complexity.
• Independently manages end-to-end functional programs.
• Solves complex problems; leads or partners in developing new solutions.
• Uses sophisticated analytical thought to exercise judgment and identify solutions.
• Impacts achievement of sub-function or business line objectives.
• Work is guided by policies and industry standards/methods.
• Communicates difficult concepts, converting information to compelling business context and advice.
• Influences and gains alignment across increasingly senior stakeholders.
• Works autonomously as the lead and guides others within area of expertise.
• Generally reports to a Senior Manager or above.

Experience & Education

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required.
• 7+ years relevant experience.

Who We Are

TD is one of the world's leading global financial institutions and the fifth largest bank in North America by branches/stores. We serve over 27 million households and businesses globally, striving for remarkably human and refreshingly simple interactions. More than 95,000 colleagues foster deeper relationships and build a simpler, faster banking experience. TD is committed to being a leader in client experience, believing all colleagues are client-facing. Together, we are reimagining banking for clients, colleagues, and communities.

Our Total Rewards Package

Our Total Rewards package reflects our investment in colleagues' financial, physical, and mental well-being. It includes base salary, variable compensation, health and well-being benefits, savings and retirement programs, paid time off, banking benefits, career development, and reward and recognition programs.

Additional Information

We are committed to providing the support our colleagues need to thrive, through regular development conversations, training programs, and a competitive benefits plan. This job is subject to provincial employment regulations in Canada.

Colleague Development

TD supports your career path and skill development with regular conversations, an online learning platform, and mentoring programs. We value helping clients, building relationships, and fostering diverse career paths where you can grow expertise and make an impact. We ensure a respectful workplace with fair opportunities and support you to unlock your full potential.

Training & Onboarding

We provide comprehensive training and onboarding sessions to ensure your success in your new role.

Interview Process

Candidates of interest will be contacted for an interview. We strive to communicate outcomes to all applicants.

Accommodation

Your accessibility is important. Please inform us if you require accommodations to participate fully in the interview process.

Key skills/competency

• Digital Marketing Strategy
• Omni-channel Customer Experience
• Stakeholder Management
• Marketing Automation
• Project Management
• Performance Analytics
• Risk Management
• Change Management
• Content Strategy
• SEO/SEM