Senior Manager Customer Marketing
@ Tatari

New York, New York, United States
$155,000
On Site
Full Time
Posted 4 hours ago

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XXXXXXXX XXXXXXXXX XXXXXXXXXX***** @tatari.com
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Job Details

Overview

Tatari is on a mission to revolutionize TV advertising with a platform that combines sophisticated media buying and proprietary analytics. The company works with disruptor brands like Calm, Vuori, and Rocket Money, turning traditional TV advertising into a digital-like, automated experience.

About the Role

As the Senior Manager Customer Marketing at Tatari, you will be responsible for building and scaling the customer and lifecycle marketing function to accelerate pipeline, drive client expansion, increase retention, and foster loyalty. This role collaborates closely with Sales, Customer Success, and Product Marketing.

Responsibilities

  • Own strategy and execution of full-funnel revenue marketing programs including onboarding, expansion, and retention campaigns.
  • Collaborate with Sales and Customer Success to identify growth opportunities.
  • Develop lifecycle email programs to boost client engagement and adoption.
  • Launch ABM-style campaigns for strategic accounts.
  • Create performance dashboards linking marketing activities to revenue outcomes.
  • Work with Content, Paid Media, and Product Marketing to ensure message consistency.
  • Test and optimize marketing campaigns across various channels.
  • Manage marketing automation workflows and segmentation strategies.

Qualifications

  • 5–7 years of B2B marketing experience, preferably in lifecycle or customer marketing.
  • Proven ability to design and execute retention and expansion campaigns.
  • Strong grasp of marketing automation platforms like HubSpot, Marketo, or Pardot.
  • Analytical mindset with measurable ROI experience.
  • Excellent cross-functional collaboration skills.
  • SaaS, MarTech, or AdTech background is a plus.

Bonus Points

  • Experience with customer advocacy programs.
  • Familiarity with media buying or advertising platforms.
  • Strong writing skills for crafting customer narratives.

Benefits & Perks

  • Total compensation: $140,000-$170,000 annually.
  • Equity compensation.
  • Comprehensive health insurance coverage.
  • Unlimited PTO and sick days.
  • Office snacks, drinks, and catered lunches.
  • Team building events and wellness days.
  • Education, WFH, and lifestyle spending reimbursements.
  • FSA and commuter benefits.
  • Hybrid RTO of 2 days per week – In-office position.

Key Skills/Competency

  • Revenue Marketing
  • Lifecycle Campaigns
  • Customer Retention
  • Expansion Strategies
  • ABM Campaigns
  • Dashboard Analytics
  • Marketing Automation
  • Cross-functional Collaboration
  • SaaS/AdTech
  • Strategic Planning
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How to Get Hired at Tatari

🎯 Tips for Getting Hired

  • Customize your resume: Align past marketing successes with revenue growth.
  • Showcase analytics skills: Emphasize campaign ROI measurements.
  • Research Tatari: Understand their disruptive TV ad platform.
  • Prepare real examples: Demonstrate full-funnel marketing experience.

📝 Interview Preparation Advice

Technical Preparation

Practice campaign dashboard building.
Review marketing automation platform functions.
Analyze campaign ROI case studies.
Study ABM and lifecycle strategies.

Behavioral Questions

Describe a time you drove client retention.
How do you balance team collaboration?
Explain your campaign optimization approach.
Tell us about handling cross-functional projects.

Frequently Asked Questions