Specialist Web Analytics and SEO

Role Overview: Specialist Web Analytics and SEO

As a Specialist Web Analytics and SEO at Tata Consultancy Services, you will be a key contributor to optimizing our digital presence and driving organic growth. This role demands expertise in technical SEO fundamentals, web development knowledge, and advanced analytics techniques to ensure our web properties achieve maximum visibility and performance.

Key Responsibilities and Skills

• Technical SEO Fundamentals: Demonstrate expertise in site audits, crawlability, indexation, and resolving critical issues such as canonical errors, broken links, and redirect chains.
• Web Development Knowledge: Possess a solid understanding of HTML, CSS, and JavaScript, including modern frameworks like React, Vue, and Angular, to optimize both client-side and server-side rendering in collaboration with our TOS team.
• Structured Data & Schema: Implement and validate structured data effectively to achieve rich results in search engine listings.
• Core Web Vitals Optimization: Apply advanced techniques to significantly improve page speed and key metrics such as Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and First Input Delay (FID) through caching, image optimization, and efficient code.
• Server Log Analysis & Crawl Budget Management: Skillfully analyze server logs to identify crawl inefficiencies, monitor bot activity, and strategically optimize crawl budget for improved indexing.
• HTML, CSS, JavaScript: Ability to read and troubleshoot code to identify and rectify its impact on SEO performance.
• Structured Data & Schema Markup: Focus on implementing and validating rich snippets to enhance search visibility.
• Core Web Vitals Optimization: Drive improvements in LCP, INP, and FID through comprehensive performance tuning efforts.
• Crawlability & Indexation: Manage robots.txt files, XML sitemaps, canonical tags, and resolve various crawl errors to ensure optimal site indexing.
• Automation & Scripting: Leverage Python for SEO automation tasks and SQL for robust data analysis, enhancing efficiency and insight generation.
• SEO Tools Expertise: Proficiently use industry-standard SEO tools including Screaming Frog, Google Search Console, Ahrefs, and SEMrush for comprehensive analysis and reporting.

Qualifications

Applicants for the Specialist Web Analytics and SEO position should hold a Bachelor of Arts degree, demonstrating a foundational academic background suitable for analytical and strategic roles.

Compensation & Benefits at Tata Consultancy Services

The salary range for this position is competitive, falling between $100,000 and $120,000 per year.

Tata Consultancy Services offers a comprehensive benefits package designed to support our employees' well-being and professional growth, including:

• Discretionary Annual Incentive
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans
• Family Support: Maternal & Parental Leaves
• Insurance Options: Auto & Home Insurance, Identity Theft Protection
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement
• Time Off: Vacation, Time Off, Sick Leave & Holidays
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing

Key skills/competency

• Technical SEO
• Web Analytics
• Crawlability
• Indexation
• Structured Data
• Core Web Vitals
• Python Scripting
• SQL Data Analysis
• SEO Tools (Screaming Frog, Ahrefs, SEMrush)
• HTML/CSS/JavaScript