Lead Analyst, Roundel - Performance & Insights(Remote Or Hybrid)
Target · Minneapolis, MN
- On site
- Full-time
- $206,000 / year
- Minneapolis, MN
Job highlights
- Analyze media performance for large clients.
- Optimize media investments and drive growth.
- Provide strategic data and media expertise.
- Elevate client understanding of Target guest.
- Partner closely with Sales organization.
About the role
Lead Analyst, Roundel - Performance & Insights
The pay range is $115,000.00 - $206,000.00. Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications.
Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
About Us
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Roundel is Target’s entry into the media business; an advertising sell-side business built on the principles of first party (people based) data, brand safe content environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating within the media marketplace.
Core Responsibilities
As a Lead Analyst on the Performance and Insights team, you will engage directly with one of Roundel's largest, multifaceted clients to show how their media investments are performing and driving their overall business at Target, identify ways to optimize and grow their media investment, bring innovation to clients, and elevate their understanding of the Target guest. As a critical thought partner, you will be relied upon to be a strategic data and media expert supporting vendor, merchandising and marketing priorities. This position reports to a Senior Manager, Performance and Insights. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You
- Minimum 7 years of proven digital media analytics or consulting, marketing experience or equivalent experience engaging directly with clients
- Strong analytical skills to uncover the drivers of performance with the ability to communicate findings and recommendations to internal partners and clients in a clear, concise way
- In-depth understanding of the digital media marketplace, including proven experience with incrementality and multi-touch attribution methodologies
- Ability to operate seamlessly in a matrixed environment, including close partnership with the Sales organization
- Methodical, well-organized, and detail-oriented with passion to drive results and thrive in an ambiguous environment
- Excellent written and verbal communication skills
- Advanced knowledge of Microsoft Excel and PowerPoint
- Experience with data visualization tools (Domo, Data Studio, Tableau)
- Experience with web analytics tools (Adobe Analytics, Google Analytics, Webtrends)
Location and Work Arrangement
Primary clients for this position are located across several markets, including Chicago, New York City, Atlanta, Los Angeles, and Minneapolis. Preference for candidates to be based in one of these locations as role requires frequent travel to support local clients. There will be no relocation offered for this position.
This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E
Americans With Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
Key skills/competency
- Digital Media Analytics
- Consulting
- Marketing Experience
- Client Engagement
- Analytical Skills
- Performance Optimization
- Data Visualization
- Web Analytics
- Excel
- PowerPoint
Skills & topics
- Lead Analyst
- Performance Analysis
- Insights
- Digital Media
- Advertising
- Analytics
- Client Management
- Data Visualization
- Attribution
- Target
How to get hired
- Tailor your resume: Highlight your 7+ years of digital media analytics, consulting, or marketing experience, emphasizing client-facing roles and proven results.
- Showcase analytical skills: Detail your experience with incrementality, multi-touch attribution, and data visualization tools like Domo, Tableau, or Google Analytics.
- Demonstrate communication: Prepare examples of how you've clearly communicated complex findings and recommendations to clients and internal partners.
- Highlight collaboration: Emphasize your ability to work effectively in a matrixed environment and partner with sales teams.
- Research Target's values: Understand Roundel's mission to drive client business growth and redefine industry value through trust and transparency.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for a Lead Analyst at Target's Roundel team?
- The salary range for the Lead Analyst, Roundel - Performance & Insights position at Target is $115,000.00 to $206,000.00 annually. This range may vary based on factors such as labor market, education, work experience, and certifications.
- Can I apply for the Lead Analyst position if I don't live in Chicago, New York, Atlanta, Los Angeles, or Minneapolis?
- While the primary clients are in those locations and frequent travel is expected, the role may be considered for a Remote or Hybrid work arrangement. However, preference is given to candidates based in one of the client hub cities.
- What are the key qualifications for the Lead Analyst, Roundel role?
- Key qualifications include a minimum of 7 years in digital media analytics or consulting, strong analytical and communication skills, in-depth knowledge of the digital media marketplace including attribution methodologies, and experience with data visualization and web analytics tools.
- What is Roundel, and what is its role within Target?
- Roundel is Target's media business, operating as an advertising sell-side platform. It leverages first-party data and brand-safe content to demonstrate how marketing programs drive business results for clients, aiming to redefine value in the media industry.
- What kind of benefits does Target offer for this Lead Analyst position?
- Eligible team members receive comprehensive health benefits (medical, vision, dental, life insurance), a 401(k) plan, employee discount, disability coverage, paid sick leave, paid national holidays, and paid vacation. More details can be found at https://corporate.target.com/careers/benefits.
- Is there an application deadline for the Lead Analyst role at Target?
- Yes, the application deadline for this position is May 7, 2026.
- What data visualization and web analytics tools are important for this role?
- Experience with data visualization tools such as Domo, Data Studio, or Tableau, and web analytics tools like Adobe Analytics, Google Analytics, or Webtrends is important for this Lead Analyst position.
- What is the work arrangement for the Lead Analyst, Roundel position?
- The work arrangement can be Remote or Hybrid ('Flex for Your Day'). A remote arrangement involves working full-time from home, with occasional travel to HQ. A hybrid arrangement allows for flexibility between remote and onsite work based on role needs.