Regional Brand Ambassador, North (UK)

Regional Brand Ambassador, North (UK)

At Tapestry, we believe that difference sparks brilliance, welcoming people and ideas from everywhere to stretch what's possible. Being true to yourself is core to who we are, where individuality fuels collective ambition and creativity. As a global house of brands, including Coach & Kate Spade New York, we were built by unconventional entrepreneurs, believing in making dreams happen. Your voice is valued, your ambitions supported, and your work recognized as we journey to become our best.

Primary Purpose

The Regional Brand Ambassador (RBA) represents Tapestry's brands across a small department store network in the North of the UK. The RBA will be primarily based in Manchester and overseeing other locations within the region. Reporting to the Senior Regional Brand Ambassador (SRBA) for Northern Europe, the RBA ensures brand standards are consistently delivered in-store, bringing the brands to life at every customer touchpoint and creating a seamless, elevated shopping experience. Acting as the key link between corporate and store teams, this role drives the customer experience, strengthens omni-channel engagement, and identifies opportunities for brand growth. Please note, this is a full-time (40 hours per week) permanent position.

Key Responsibilities

The successful individual will leverage their proficiency in Retail Customer Service to:

Customer Experience

• Deliver a seamless and engaging customer experience by leveraging brand training, tools, and resources to maintain high service standards.
• Proactively develop ideas for clienteling and in-store events, supporting and co-hosting activations that drive customer engagement and sales.
• Build strong relationships with local retail partners to gain insights into customer demographics, profiling, and emerging brand opportunities.
• Attend local brand events to deepen market knowledge and align with key business priorities.

Sales

• Track and analyse store performance against targets, ensuring KPIs are met or exceeded. Develop and present action plans to SRBA to address performance gaps, including training and incentive strategies.
• Deliver brand training and equip host stores with the tools and knowledge to drive sales. Ensure consistency in brand education across all stores and share best practices to enhance product knowledge and customer acquisition.
• Identify and propose in-store activations and local event opportunities to enhance brand visibility. Respond to changing customer demographics with agility and tailored approaches.
• Build strong relationships with the wider team including Regional Brand Ambassadors, Brand Ambassadors, Brand Specialists, and host department store management teams to support brand growth.

Visual Merchandising

• Execute visual merchandising (VM) directives within host stores, ensuring new season collections are prominently displayed and aligned with delivery schedules.
• Apply VM guidelines effectively during markdown periods, maintaining consistency with regional visual standards and ensuring a cohesive brand presentation.
• Cultivate a strong working relationship with the Regional VM Manager, regularly sharing visual updates and seeking feedback to continuously enhance VM skills and execution.

Operations

• Manage product deliveries and replenishment, ensuring back-of-house areas are clean, organised, and well-maintained. Escalate operational concerns to the SRBA as needed.
• Complete trade reports promptly, ensuring key product insights and callouts are communicated clearly and efficiently to the SRBA and Sales Team.
• Collaborate with the SRBA to coordinate effective shopfloor coverage, ensuring optimal staffing levels to support business needs and customer experience.

The Accomplished Individual Will Possess

• Ability to travel across the North of the UK for up to 8 days per month.
• Flexible to work evenings, weekends and bank holidays as required.
• Minimum of 2 years retail experience.
• Strong understanding of department store operations.
• Exceptional communication, leadership, organisational and analytical abilities.
• Strong knowledge of industry trends.
• Self-motivated with the capability to develop strategies that support business growth.
• A collaborative and passionate team player who works effectively with others.

What Tapestry Can Offer You

• 28 days holiday.
• Annual Incentive Plan (company performance bonus).
• Multi-brand discount up to 50% off Coach & Kate Spade New York.
• Health Cash Plan.
• Free 24/7 support for family building, fertility and menopause with Maven.
• Employee Assistance Program.
• Employer Pension Contribution.
• Gym and fitness products discount.
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects.
• Learning & development and career progression opportunities.
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Key skills/competency

• Retail Customer Service
• Brand Standards Execution
• Visual Merchandising
• Sales Performance Analysis
• Clienteling
• Event Management
• Department Store Operations
• Team Collaboration
• Market Trend Analysis
• Omni-channel Engagement