Product Marketing Manager - Growth & Personalization

About Tango

Tango is a successful, market leader, a live-streaming Platform with 550+ million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

Our B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.

Tango live stream was founded in 2018 and is powered by 500+ global employees operating in a culture of growth, learning, and success! The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.

The best way to describe Tango's work style is not to use the word “impossible”. We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and, of course, our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!).

Do you want to join the party?

We are looking for a Product Marketing Manager - Growth & Personalization focused on User Experience, Conversion Rate Optimization (CRO), and data-driven growth. This role sits at the intersection of Product, Marketing, UX, and Data - acting as a strategic bridge between marketing needs and product execution, while driving measurable impact on user acquisition, activation, and retention.

Key Responsibilities

• Lead Conversion Rate Optimization (CRO) initiatives across mobile and web, improving onboarding flows, user journeys, activation, and retention.
• Define and track key product KPIs, analyze user behavior and marketing performance, and drive data-informed decisions to optimize ROI and growth.
• Translate marketing requirements into clear product and UX specifications aligned with company strategy.
• Collaborate closely with Product, R&D, Design, and Marketing teams to support go-to-market plans and feature launches.
• Drive initiatives end-to-end, from research and strategy through execution and measurable impact.

Required Skills and Experience

• 5+ years of experience in Product Marketing within the tech industry.
• Experience in B2C mobile and/or web applications - strong advantage.
• Proven experience in CRO, user journey optimization, and onboarding flows.
• Strong analytical skills with hands-on experience in marketing analytics and performance measurement.
• Experience working closely with Product and UX teams.
• Proficiency with tools such as Google Analytics, Google Suite, and Figma.
• Experience in Marketing Analytics / UA optimization - strong advantage.
• Deep understanding of performance metrics and return on investment measurement.
• Excellent stakeholder management and cross-functional collaboration skills.

Key skills/competency

• Conversion Rate Optimization (CRO)
• User Experience (UX)
• Data-driven Growth
• Product Marketing Strategy
• Marketing Analytics
• KPI Tracking
• User Journey Optimization
• Stakeholder Management
• B2C Mobile Applications
• Go-to-Market (GTM) Planning