UGC Lead
talentpluto · New York, NY
- On site
- Full-time
- $120,000 / year
- New York, NY
Job highlights
- Lead creator-led growth and UGC strategy.
- Simplify complex financial products into content.
- Develop creator programs for awareness and trust.
- Collaborate with creators and internal teams.
- Operate independently in a fast-paced startup.
About the role
About The Company
Our partner is a high-growth fintech company building a more transparent way for users around the world to access major financial markets. Their platform is designed to make market access more open, self-custodied, and trustworthy, especially for users who have historically had limited access to reliable broker infrastructure. The team is scaling quickly and operates at the intersection of consumer product, finance, and blockchain-based infrastructure.
The Opportunity
Our partner is hiring a UGC Lead to own creator-led growth and help shape how the product is understood online. This is not a generic social media role. The core challenge is taking a complex financial product and turning it into content that feels intuitive, credible, and compelling to a broad audience. This role is ideal for someone who combines strong creator instincts with real operating ability. You will work closely with their marketing team to develop content and creator programs that drive awareness, build trust, and support user adoption. The right person can operate autonomously, move quickly, and translate complexity into clear, high-conviction storytelling.
Responsibilities
- Own and scale the company’s UGC and creator strategy
- Develop content programs that increase awareness, trust, and adoption
- Partner with creators, online communities, and internal stakeholders to expand reach
- Help communicate complex financial concepts in a simple, engaging way
- Work cross-functionally with the marketing team on messaging, launches, and campaigns
- Test and refine content formats, distribution approaches, and creator partnerships
- Build repeatable systems for creator-led growth and user education
Requirements
- Experience in UGC, creator partnerships, content-led growth, social growth, or related fields
- Strong storytelling instincts and the ability to simplify complex products
- Creator-native sensibility; ideally you have created content yourself
- Deep familiarity with internet culture and digital distribution
- Strong communication and cross-functional collaboration skills
- Ability to work independently in a fast-moving startup environment
- Exposure to finance, crypto, fintech, or other technical/regulated products is strongly preferred
- Comfort operating in a high-ownership, high-autonomy role
Key skills/competency
- UGC Lead
- Creator Strategy
- Content Marketing
- Social Media Growth
- Fintech Marketing
- Community Engagement
- Storytelling
- Partnership Management
- User Adoption
- Startup Environment
Skills & topics
- UGC Lead
- Creator Economy
- Fintech
- Crypto
- Content Strategy
- Social Media Growth
- Community Management
- Partnership Marketing
- Remote Job
- Startup
How to get hired
- Tailor your resume: Highlight experience in UGC, creator partnerships, and simplifying complex financial products.
- Showcase your portfolio: Include examples of content you've created or managed, demonstrating your storytelling and creator-native sensibility.
- Emphasize autonomy: Detail your ability to work independently and drive results in fast-moving environments.
- Connect with creators: Mention any experience building or managing relationships with online creators and communities.
- Research the company: Understand their mission in making financial markets more accessible and transparent.
Technical preparation
Study creator platforms and trends.,Analyze successful UGC campaigns.,Familiarize with fintech concepts.,Practice simplifying technical topics.
Behavioral questions
Describe a time you simplified complexity.,How do you build creator relationships?,Share experience in fast-paced startups.,How do you measure UGC success?
Frequently asked questions
- What is the primary focus for the UGC Lead role at talentpluto's partner company?
- The primary focus for the UGC Lead at talentpluto's partner company is to own and scale creator-led growth. This involves developing content strategies and creator programs to increase awareness, build trust, and drive user adoption for their innovative fintech product.
- What kind of content creation experience is valued for the UGC Lead position?
- The role highly values strong storytelling instincts and the ability to simplify complex financial concepts into engaging content. Prior experience creating content yourself, a creator-native sensibility, and deep familiarity with internet culture are strongly preferred.
- Is this a remote position, and what is the work model?
- Yes, this UGC Lead position is fully remote, offering a flexible work model for candidates regardless of their location.
- What industry experience is preferred for the UGC Lead role?
- While not strictly required, exposure to finance, crypto, fintech, or other technical/regulated products is strongly preferred for the UGC Lead role, given the nature of the company's platform.
- How does this UGC Lead role differ from a generic social media position?
- This UGC Lead role is distinct from generic social media positions as it requires translating a complex financial product into intuitive, credible, and compelling content. It focuses on creator-led growth and user education rather than broad social media management.
- What are the key responsibilities of the UGC Lead?
- Key responsibilities include owning the UGC and creator strategy, developing content programs, partnering with creators and communities, simplifying financial concepts, collaborating with marketing on campaigns, and building systems for creator-led growth.
- What qualities should a candidate possess to succeed as a UGC Lead?
- Successful candidates will have strong creator instincts, real operating ability, the capacity to work autonomously, move quickly, and translate complexity into clear storytelling. Excellent communication and cross-functional collaboration skills are also essential.