Search Marketing Analyst

About the Role: Search Marketing Analyst

Performance marketing thrives on data, and this role is for someone who can translate that data into tangible growth. Talent Scout, in partnership with Direct Agents, is seeking a proactive Search Marketing Analyst who is passionate about data analysis, strategic testing, and continuous campaign optimization to deliver measurable business outcomes.

This position is ideal for individuals who excel in dynamic agency environments and are eager to manage performance-driven campaigns across diverse industries.

What You'll Own

• Manage daily execution and optimization of paid search campaigns for multiple client accounts.
• Develop and implement strategies to enhance revenue, conversions, and customer acquisition.
• Monitor campaign performance rigorously to maintain strong Cost Per Acquisition (CPA) and Return On Ad Spend (ROAS) targets.
• Conduct thorough research into client businesses, product offerings, and competitive landscapes.
• Utilize analytics and performance data to guide and inform campaign improvements.
• Collaborate effectively with internal paid media teams on campaign execution and overarching strategy.
• Communicate detailed campaign performance and strategic insights directly to clients.
• Provide support for audits and custom pitches alongside the business development team.
• Work cross-functionally with various channel teams to support integrated marketing strategies.
• Leverage internal tools and proprietary technologies to boost campaign efficiency and effectiveness.

Who You Are

You're a Great Fit If You Have:

• 3+ years of experience in paid search or broader search marketing.
• Demonstrated experience managing performance-driven campaigns across sectors like e-commerce, B2B, entertainment, or direct-response.
• Strong analytical capabilities and proven problem-solving skills.
• The ability to effectively manage multiple projects simultaneously in a fast-paced agency setting.
• A proactive mindset, taking full ownership over campaign performance and results.
• Clear and compelling communication skills for presenting insights and recommendations.
• A solid understanding of customer acquisition funnels and direct-response marketing principles.

Nice to Have:

• Prior experience working with multiple clients in an agency environment.
• Familiarity with HTML, website structure, or landing page optimization techniques.
• Exposure to CSS or JavaScript.
• Experience with web analytics tools and attribution platforms.

About Direct Agents

Direct Agents is a leading performance marketing agency dedicated to helping brands achieve growth through data-driven strategies and digital innovation. Their team partners with companies across various industries, including e-commerce, entertainment, and mobile apps, to create scalable marketing programs that drive significant revenue and foster customer acquisition.

About Talent Scout

Talent Scout specializes in connecting top creative, marketing, and operations professionals across Latin America with prominent U.S. brands and agencies. They focus on long-term, full-time placements, ensuring that individuals joining through Talent Scout become an integral part of their client's team, not just freelancers. Talent Scout streamlines the process by managing recruiting, vetting, compliance, and payroll, allowing professionals to concentrate on their work while administrative aspects are handled efficiently.

Key skills/competency

• Paid Search
• Campaign Optimization
• Data Analysis
• Performance Marketing
• Customer Acquisition
• ROAS
• CPA
• Google Ads
• Ad Campaigns
• Client Communication