Brand Manager GI
Takeda · Madrid, Community of Madrid, Spain
- On site
- Full-time
- $120,000 / year
- Madrid, Community of Madrid, Spain
Job highlights
- Manage GI brand strategy and lifecycle.
- Drive market growth via omnichannel excellence.
- Leverage AI for campaign optimization.
- Orchestrate cross-functional teams for execution.
- Ensure brand compliance and patient focus.
About the role
About the Role:
As Brand Manager for GI at Takeda, you support all the critical activities and business needs related to the Integrated Brand Plan (IBP), working closely with the Brand Manager, Digital and Innovation Manager, and cross-functional team to enable sustainable market growth and life-cycle management. Your approach aligns with the current needs of the product, maximizes growth, positioning, and value generation, and sustains long-term performance through lifecycle management.
Digital and AI tools will support you in automating data analysis, campaign tracking, and materials development, allowing you to focus on strategic vision, innovation, and cross-functional orchestration. At the heart of this role are decision-making, brand vision, key stakeholder engagement, and delivering meaningful value to patients.
How You Will Contribute:
- Strategic Differentiation: Strengthen and evolve Takeda GI´s positioning within the GI space, anticipating market dynamics and reinforcing its status as the treatment of choice.
- Market Growth & Value Perception: Shape the value and competitive positioning of IBD by integrating insights from real-world evidence, market research, and feedback from healthcare professionals and patients.
- Events Management: Optimize and execute regional and national TOMEs and congresses symposiums aligned with IBD Brand strategy.
- Omnichannel Excellence: Develop and implement tailored journeys for healthcare professionals, both human-triggered and digital interactions, leveraging predictive analytics and AI to enhance campaign effectiveness, always aligned with brand strategy and MLR standards.
- Cross-functional Orchestration: As an important member of the brand team (Medical, Market Access, Field, Regulatory, PV, Supply), foster alignment, shared responsibility, and seamless execution.
- Collaboration with MCE: Work closely with the MCE team to adapt and implement the global strategy at the local level, ensuring relevance and excellence in omnichannel execution.
- Governance & Compliance: Ensure brand integrity, adherence to policies, ethical promotion, and responsible AI adoption.
- Capability Building & Talent Development: Promote marketing excellence and cultivate a culture of curiosity, ownership, and continuous improvement.
Skills and Qualifications:
- B. Sc. Degree or equivalent.
- Professional working English proficiency.
- At least 5 years of experience in brand management within pharma/biotech, ideally with launches or brand revitalization.
- Strategic mindset with adaptability across different product lifecycle phases.
- Good knowledge of therapeutic area strategy and market dynamics.
- Expertise in Integrated Brand Planning (IBP), omnichannel strategy, and customer engagement.
- Strong digital and AI fluency experience in predictive analytics, social listening, and campaign optimization.
- Ability to synthesize evidence, market insights, and competitive intelligence into impactful strategies.
- Excellent stakeholder management and cross-functional leadership skills.
- Thorough knowledge of compliance and MLR requirements.
Note: At Takeda, Brand Managers combine strategic vision, creative direction, and patient-centric leadership. AI and digital tools enhance efficiency and insight, while strategy, compliance, and human leadership remain decisive for brand success.
Key skills/competency:
- Brand Management
- Integrated Brand Planning (IBP)
- Omnichannel Strategy
- Digital Marketing
- AI in Marketing
- Pharmaceutical Marketing
- Market Access
- Stakeholder Management
- Strategic Planning
- Compliance
Skills & topics
- Brand Manager
- GI
- Takeda
- Pharmaceutical Marketing
- Integrated Brand Planning
- Omnichannel Marketing
- Digital Marketing
- AI in Marketing
- Healthcare
- Biotech
- Madrid
- Spain
- Brand Strategy
- Lifecycle Management
- Market Growth
- Stakeholder Engagement
- Compliance
- MLR
- Predictive Analytics
- Campaign Optimization
How to get hired
- Tailor your resume: Highlight your 5+ years of pharma/biotech brand management experience, launch/revitalization success, and expertise in IBP and omnichannel strategy.
- Showcase digital fluency: Emphasize your experience with AI, predictive analytics, and campaign optimization relevant to the Brand Manager GI role.
- Demonstrate strategic thinking: Detail your ability to analyze market dynamics, synthesize insights, and develop impactful strategies for product lifecycle management.
- Quantify achievements: Provide measurable results for market growth, positioning, and stakeholder engagement in your application.
- Prepare for interviews: Be ready to discuss your approach to cross-functional leadership, compliance, and patient-centric strategies for the Brand Manager GI position.
Technical preparation
Master Integrated Brand Planning (IBP) principles.,Practice omnichannel strategy development.,Familiarize with AI/ML for analytics.,Study therapeutic area and market dynamics.
Behavioral questions
Describe a successful product launch strategy.,How do you manage cross-functional teams?,Share an example of adapting to market changes.,How do you ensure compliance in marketing?
Frequently asked questions
- What are the key responsibilities for a Brand Manager GI at Takeda?
- The Brand Manager GI at Takeda is responsible for developing and executing the Integrated Brand Plan (IBP), driving market growth, optimizing omnichannel strategies, managing events, and fostering cross-functional collaboration. Key focuses include strategic positioning, leveraging digital and AI tools, and ensuring compliance.
- What experience is required for the Brand Manager GI role at Takeda?
- Takeda requires a B.Sc. degree or equivalent and at least 5 years of brand management experience in the pharma/biotech sector, preferably with product launches or revitalization. Strong digital and AI fluency, expertise in IBP and omnichannel strategy, and excellent stakeholder management are also essential.
- How does Takeda utilize AI in its Brand Manager roles?
- Takeda leverages AI and digital tools to automate data analysis, track campaigns, and develop marketing materials. This allows Brand Managers to focus on strategic vision, innovation, and cross-functional orchestration, enhancing campaign effectiveness through predictive analytics and social listening.
- What is the importance of compliance and MLR standards for this Brand Manager position?
- Compliance and adherence to MLR (Medical, Legal, Regulatory) standards are critical for ensuring brand integrity, ethical promotion, and responsible AI adoption. Brand Managers at Takeda must have thorough knowledge of these requirements to maintain brand success and patient trust.
- What are the career growth opportunities for a Brand Manager at Takeda?
- Takeda emphasizes capability building and talent development, promoting marketing excellence and a culture of continuous improvement. As a Brand Manager, you'll have opportunities to deepen your strategic, digital, and leadership skills, potentially leading to further advancement within the organization.
- Can you elaborate on the omnichannel strategy for the Brand Manager GI role?
- The omnichannel strategy involves developing tailored customer journeys for healthcare professionals using both digital interactions and human-triggered approaches. It leverages predictive analytics and AI to enhance campaign effectiveness while strictly adhering to brand strategy and MLR standards.
- What does 'Cross-functional Orchestration' mean in the context of this Brand Manager job?
- Cross-functional orchestration means collaborating closely with various departments such as Medical, Market Access, Field, Regulatory, PV, and Supply. The Brand Manager fosters alignment, shared responsibility, and ensures seamless execution of brand strategies across these teams.