Content Marketing Specialist
Tailscale · United States
- Hybrid
- Full-time
- $148,000 / year
- United States
Job highlights
- Create technical content for a developer audience.
- Collaborate across sales, product, and marketing.
- Develop content like white papers, blogs, and case studies.
- Position Tailscale as a networking and security leader.
- Requires B2B tech experience and strong writing skills.
About the role
About Tailscale
Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.
Job Description
We’re looking for a technical and experienced Content Marketing Specialist to join the marketing team at Tailscale. You will be working closely with sales, product marketing, and other marketing teams to transform product positioning and messaging into content. This role will be a good fit if you’re familiar with networking infrastructure, developer tooling, or enterprise security needs, and can communicate technical features as easy-to-digest benefits. Because we’re an early-stage and fully remote company, we’re looking for an individual who is comfortable working asynchronously and thrives in ambiguity.
Key Responsibilities
- Participate in the development and refinement of product positioning and messaging, then synthesize it into effective content for a technical audience.
- Collaborate with sales, product marketing, growth marketing, web development, design, and more to identify, develop, and produce effective content.
- Become an expert on our users and customers, understanding who they are, their pain points, etc.
- Create purposeful content that convinces and helps drive sales, including but not limited to: landing pages, one-pagers, case studies, slide decks, white papers, blog posts, ad copy, and more.
- Position Tailscale as a thought leader in networking and security, and increase awareness of these issues through impactful content.
What We Are Looking For
- A strong writing background as a content writer, with a fluency in the tech industry and highly technical subject matters like networking, Kubernetes, etc.
- Experience with solutions at B2B or enterprise technology companies
- Experience with networking or security products used in SaaS or cloud environments
- A proven track record of collaborating with marketing, product marketing, sales enablement, product management, or a related field
- Impeccable writing and editing skills, with participation in feedback cycles being second nature
- Ability to adhere to an overall content strategy, product messaging, and product positioning in the work you produce
- Comfortable working on multiple work streams simultaneously, juggling different stakeholders and deadlines
- Experience with on-page SEO and AEO optimization
- Excellent people skills, including the ability to communicate and negotiate effectively
Key skills/competency
- Content Marketing
- Technical Writing
- B2B Marketing
- Enterprise Software
- Networking
- Security
- SEO
- Product Marketing
- Content Strategy
- Developer Tools
Skills & topics
- Content Marketing
- Technical Writer
- Marketing Specialist
- B2B Marketing
- Enterprise Security
- Networking
- SaaS
- Developer Tools
- Content Strategy
- SEO
- Remote
- US
How to get hired
- Tailor your resume: Highlight technical writing, B2B experience, and networking/security knowledge.
- Showcase your portfolio: Include examples of technical content, SEO optimization, and collaborative projects.
- Demonstrate collaboration: Mention experience working with sales, product marketing, and engineering teams.
- Research Tailscale: Understand their product, mission, and focus on networking and security.
- Prepare for technical questions: Be ready to discuss your approach to explaining complex tech concepts.
Technical preparation
Study networking, Kubernetes, and enterprise security concepts.,Familiarize yourself with SaaS and cloud environments.,Practice translating technical features into benefits.,Review on-page SEO and AEO best practices.
Behavioral questions
Describe a time you synthesized complex technical information.,How do you collaborate with product and sales teams?,Share an example of driving sales with content.,How do you handle ambiguity and multiple deadlines?
Frequently asked questions
- What is the typical career path for a Content Marketing Specialist at Tailscale?
- As an early-stage company, Tailscale offers significant opportunities for growth. A Content Marketing Specialist can progress into senior content roles, lead content strategy, or move into broader product marketing or growth marketing positions based on performance and company needs. Your professional development is supported with an annual budget and mentorship opportunities.
- What specific technical skills are most important for the Content Marketing Specialist role at Tailscale?
- The most important technical skills include a strong understanding of networking infrastructure, developer tooling, and enterprise security. Fluency in subjects like Kubernetes and experience with SaaS or cloud environments are also highly valued. The ability to translate these technical features into easily digestible benefits for a technical audience is key.
- How does Tailscale support remote work for its Content Marketing Specialist?
- Tailscale is a remote-first company. As a Content Marketing Specialist, you'll be comfortable working asynchronously and have the flexibility to work from anywhere with Wi-Fi. The company provides a home office setup, including a company-owned laptop, and a monthly internet reimbursement. They also facilitate in-person connections through virtual and in-person social events, team off-sites, and an annual company retreat.
- What kind of content will a Content Marketing Specialist create at Tailscale?
- The Content Marketing Specialist will create a variety of content designed to drive sales and position Tailscale as a thought leader. This includes landing pages, one-pagers, case studies, slide decks, white papers, blog posts, and ad copy, all tailored for a technical audience.
- How does Tailscale ensure fair compensation for its Content Marketing Specialist?
- Tailscale is committed to fair and equitable compensation. The total compensation package includes base salary, equity, and comprehensive benefits. The salary range provided ($118,000—$148,000 USD) reflects the target for new hires, with individual offers varying based on experience and skill set.
- What is the application process like for a Content Marketing Specialist at Tailscale?
- While specific details can vary, a typical application process involves submitting your resume and portfolio, followed by interviews with members of the marketing and product teams. Be prepared to discuss your technical writing experience, understanding of networking/security, and collaboration skills. Legitimate Tailscale communications will come from @tailscale.com, @greenhouse.io, or @interviews.modernloop.io email addresses.