Content Marketing Specialist

Content Marketing Specialist

At Tailscale, we're building the new Internet, making it simple and secure to connect people and devices globally. Serving everyone from hobbyists to multinational corporations, Tailscale protects networks, shares internal tool access, and aims for an easy, sensible, and safe Internet. Founded in 2019 and fully distributed, we are backed by leading investors like Accel and CRV.

We are seeking a technical and experienced Content Marketing Specialist to join our dynamic marketing team. In this role, you will be instrumental in transforming product positioning and messaging into compelling content, working closely with sales, product marketing, and other marketing functions. This position is ideal for someone familiar with networking infrastructure, developer tooling, or enterprise security, capable of translating complex technical features into clear, easy-to-digest benefits. As a fully remote, early-stage company, we value individuals who thrive in ambiguity and are comfortable working asynchronously.

Key Responsibilities

• Participate in the development and refinement of product positioning and messaging, then synthesize it into effective content for a technical audience.
• Collaborate with sales, product marketing, growth marketing, web development, design, and other teams to identify, develop, and produce effective content.
• Become an expert on our users and customers, understanding their profiles, pain points, and needs.
• Create purposeful content that convinces and helps drive sales, including but not limited to: landing pages, one-pagers, case studies, slide decks, white papers, blog posts, and ad copy.
• Position Tailscale as a thought leader in networking and security, increasing awareness of these critical issues through impactful content.

What We Are Looking For

• A strong writing background as a content writer, with fluency in the tech industry and highly technical subject matters like networking and Kubernetes.
• Experience with solutions at B2B or enterprise technology companies.
• Experience with networking or security products used in SaaS or cloud environments.
• A proven track record of collaborating effectively with marketing, product marketing, sales enablement, product management, or related fields.
• Impeccable writing and editing skills, with participation in feedback cycles being second nature.
• Ability to adhere to an overall content strategy, product messaging, and product positioning in all work produced.
• Comfortable working on multiple work streams simultaneously, juggling different stakeholders and deadlines.
• Experience with on-page SEO and AEO optimization.
• Excellent people skills, including the ability to communicate and negotiate effectively.

What We Offer

We provide an inclusive, flexible environment where you can be your authentic self, recognizing the value of diverse voices. Our competitive total compensation package includes a base salary, an equity incentive plan, and comprehensive group benefits with no waiting period for you and your family. We are a remote-first company, offering flexibility in work location, opportunities for virtual and in-person social events, and a corporate co-working program. You'll have opportunities to connect with other Tailscalars at annual company retreats and team off-sites across Canada, the United States, and the United Kingdom. We support your personal and professional development with $1500 USD annually, mentorship, coaching, and internal promotion opportunities. Enjoy a flexible paid time off program, a build-your-own home office setup (company-owned laptop, monthly internet reimbursement, $1000 USD workstation customization), and a generous parental leave program from day one.

Key skills/competency

• Content Strategy
• Technical Writing
• Networking Infrastructure
• Product Messaging
• B2B Marketing
• SEO/AEO Optimization
• Case Study Development
• Enterprise Security
• Kubernetes
• Cross-functional Collaboration