Head of Marketing & Growth (m/w/d)

Your Mission

Shape the future of PropTech marketing at syte! We are looking for a strategic architect who recognizes and manages marketing as a central revenue driver. As Head of Marketing & Growth, you will actively drive our growth in a revenue-driven manner. You will combine data-driven demand generation with innovative branding and scale syte to be the leading brand in the industry. If you're eager to take on responsibility with a true co-founder mindset and elevate our market positioning to the next level, this is your mission.

Strategic Marketing Responsibility

You will have overall responsibility for the marketing strategy in the core market and, in the future, also in international markets. You will develop a clear 12–24-month strategy and continuously validate it against reality.

Growth Strategy & Demand Generation

In close coordination with sales, you will define and refine our Ideal Customer Profile (ICP). Based on this, you will be responsible for the entire marketing-sourced pipeline – from the initial contact (MQL) to a seamless SQL handoff to the sales team. To achieve this, you will manage and optimize the entire mix of performance, content, events, and inbound to continuously generate qualified leads and optimize the funnel from awareness to retention.

Brand Positioning & Product Marketing

You will continuously evolve our messaging and branding to further strengthen our positioning. Together with the product team, you will be responsible for product marketing, translating new features into compelling benefit arguments.

Relationship-driven Marketing & Community

In our industry, strong networks are crucial. You will develop innovative, exclusive formats such as roundtables, workshops, and community events. You love building personal relationships with decision-makers and know how to deeply anchor syte in the market through presence and relevance.

Cross-functional Ownership

You are a strong, solution-oriented team player and recognize your scope of ownership in cross-functional collaboration, taking it on proactively and independently.

Leadership & Investor Relations

You will lead and scale a high-performing marketing team and create consistent marketing processes as well as an efficient tool and process landscape. As a budget owner, you will keep a close eye on ROI: You will establish clear KPIs and attribution models and provide the CEO and our investors with the crucial metrics that demonstrate our growth story.

Your Profile

Experience in B2B SaaS

You bring 5–7 years of experience, including at least 2 years in B2B SaaS marketing. Ideally, you have already successfully accompanied a startup through various growth phases (Series A/B).

Leadership Strength

You have demonstrable experience of at least 2 years in leading teams and have actively shaped, scaled, and developed them. You lead by example and make personnel decisions confidently and in the company's best interest.

AI-Native Workflow

AI is a natural part of your work. You use LLMs, AI analytics, and automation to scale your own output and that of your team many times over. You question existing structures and make bold decisions based on technological possibilities.

Demand-Gen DNA

Your heart beats for performance, growth, and demand generation. You think in terms of sales funnels, lead quality, and pipeline contributions.

Ownership & Co-founder Mindset

You take full responsibility for results and navigate them even in uncertain structures, rather than waiting for instructions. Strategic foresight and a "hands-on" mentality are not mutually exclusive for you.

Data & Sales Affinity

HubSpot, attribution models, and funnel analytics are your daily tools. You speak the language of the sales team and know exactly what constitutes an SQL. Ideally, you have sales experience yourself.

Presence & Mobility

You love personal interaction at events and customer visits. Willingness to travel within (and outside) our core markets is a fixed part of modern business relationships for you.

Language Skills

You communicate fluently and with negotiation skills in German and English at an executive level.

Cherry on Top

• Experience in PropTech, ConTech, or Real Estate, as well as a deep understanding of technically sophisticated niche markets.
• A strong background in Product Marketing (Positioning Frameworks, Competitive Intelligence).
• Experience with Account-Based Marketing (ABM) for the enterprise segment or expertise in international go-to-market (e.g., UK or Spain).

Your Start Date and Location

• Start Date: As soon as possible.
• Location: Münster or hybrid possible.

Your Benefits

• Your attractive salary: We ensure that every aspect of your journey at syte is motivating. We know your worth!
• Your participation: VSOP program: Depending on the role and area of responsibility, virtual company participation is part of your individual compensation package.
• Your Hardware: Our syte team is equipped with the latest hardware and software.
• Your Team: Once a quarter, the entire team meets for two days to work and celebrate successes together.
• Your Flexibility: In addition to joint workations, you also have the opportunity to work from abroad privately.
• Your Coaching: Do you want to grow or recharge your batteries? We offer you access to coaching and mental health services.
• Your dog in the office: Your four-legged companion is very welcome here and can come to the office with you at any time.
• Your personal benefit budget: €2,200 annually for what matters to you:
  • Upskilling: You have a budget for both company and private further education.
  • Equipment: In addition to the initial equipment with the latest Apple hardware, you will also receive a budget for equipping your workspace.
  • Tax-optimized benefits: You can use your budget for tax-optimized offers such as tax-free benefits in kind, internet subsidy, mobility subsidy, recreation allowance, or a Kita subsidy.
  • Health & Wellbeing: You can also use your budget for anything that benefits body and mind, such as an Urban Sports Club membership, physiotherapy, vacation trips, etc.
• BusinessBike: Through our partnership with BusinessBike, you can easily lease your dream bike.

Key skills/competency

• Marketing Strategy
• Growth Hacking
• Demand Generation
• B2B SaaS Marketing
• Brand Positioning
• Product Marketing
• Leadership
• Data Analysis
• Performance Marketing
• Investor Relations