Culture Editor
Synthesia · London, England, United Kingdom
- On site
- Full-time
- $100,000 / year
- London, England, United Kingdom
Job highlights
- Own Synthesia's social media presence across platforms.
- Shape narratives on AI, creativity, and future of work.
- Develop content calendar with soul and rhythm.
- Engage community authentically and thoughtfully.
- Analyze trends and distribution effectiveness.
About the role
Culture Editor
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.
As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
About The Role
Most people think AI is coming for their job. We think it's coming for the boring parts of it.
We’re not looking for a social media manager. We’re looking for a Culture Editor — someone who’s plugged into the conversation at a level that goes beyond posting. Someone who understands that the debate happening right now around AI and human creativity is one of the most consequential of our time, and who wants to be an active voice in shaping it.
Less Gordon Ramsay, more Anthony Bourdain.
You'd own how Synthesia shows up across LinkedIn, X, Instagram, TikTok, and YouTube. Not just posting. Thinking. Helping figure out what a leading AI company should sound like in culture, and then making it happen.
You'll work within brand foundations built by people who've shaped some of the most iconic companies in the world. But social is its own language and we know that. You'll have a real say in how the voice evolves.
The Team
You'll report into the Head of Social Media and work alongside a team of six, including videographers, editors, and creators who produce exceptional content in-house across every format and channel.
This team can make anything. What they need from you is someone who knows how to make it travel. You'll be the distribution brain of the group, helping everyone point their energy in the right direction, understanding what works where and why, and making sure the best ideas actually reach the people they should.
What You'll Be Doing
- Owning Synthesia's presence across LinkedIn, X, Instagram, TikTok, and YouTube, day to day and long term
- Shaping the social voice and narrative around AI, creativity, and the future of work
- Building a content calendar that has rhythm without losing soul
- Engaging with our community in a way that’s fun, thoughtful and real
- Tracking what works, spotting trends, and knowing when the numbers are telling the story and when they're not
We'd love to hear from you if...
- You think in distribution. You don't just ask
Skills & topics
- Culture Editor
- AI
- Social Media
- Content Strategy
- Brand Voice
- Creativity
- Future of Work
- Distribution
- Community Engagement
- Content Marketing
- Video
- AI Video Platform
- London
- New York
- Marketing
- Communications
How to get hired
- Tailor your resume: Highlight social media strategy, AI/creativity content, and distribution expertise.
- Showcase your portfolio: Demonstrate successful social media campaigns and content creation with measurable results.
- Research Synthesia's voice: Understand their current social media presence and how you'd evolve it.
- Prepare interview examples: Be ready to discuss your approach to content distribution and shaping brand narratives.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the role of a Culture Editor at Synthesia?
- As a Culture Editor at Synthesia, you will own the company's social media presence, shape narratives around AI and the future of work, and drive content distribution across platforms like LinkedIn, X, Instagram, TikTok, and YouTube.
- What kind of experience is Synthesia looking for in a Culture Editor?
- Synthesia is seeking someone with a strong understanding of social media distribution, genuine curiosity about AI and its impact on creativity, and excellent writing skills with a distinct point of view. Experience in shaping brand voice and building content calendars is also valued.
- What is the work arrangement for the Culture Editor role?
- This is a full-time, hybrid position, requiring 3 days in the office per week. The role is open to candidates located in London or New York.
- How does Synthesia approach AI and creativity?
- Synthesia believes AI is coming for the boring parts of work and can make work more human. They are looking for someone who shares this optimistic view and can help tell that story, positioning AI as a tool for enhancing human creativity and productivity.
- What is Synthesia's company culture like?
- Synthesia aims to foster a culture where smart, kind, and unrelenting people can do their best work without distractions. They compare the current stage of the company to joining platforms like Airbnb or Stripe early on, emphasizing growth and innovation.
- What are the key responsibilities of this role at Synthesia?
- Key responsibilities include managing Synthesia's presence across major social media platforms, developing a unique social voice, creating engaging content, fostering community interaction, and analyzing performance to inform strategy.
- What kind of content will the Culture Editor be creating?
- The content will focus on Synthesia's brand narrative, particularly around AI, creativity, and the future of work. It will span various formats for LinkedIn, X, Instagram, TikTok, and YouTube, aiming to be engaging, thoughtful, and reflective of the company's innovative spirit.
- How important is data versus instinct in this role?
- While data is important for tracking trends and understanding performance, Synthesia values instinct and a deep understanding of what resonates with an audience. The role requires someone who can identify when numbers tell the story and when to rely on their gut feeling.