Director, Marketing Operations

@ Syndigo

About the Director, Marketing Operations Role

Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem—accelerating delivery of accurate and compelling information that increases sales on every shelf. As the recognized leader in software and services for managing master data, product information, digital assets, and content syndication, Syndigo connects more than 50,000 global users across 12,000+ brands and 1,750 global retailers.

Role Overview

This strategic and hands-on Director, Marketing Operations will lead the transformation of our marketing infrastructure in a fast-paced B2B SaaS environment. The role involves operationalizing an account-based strategy, streamlining campaign operations, and building robust reporting and analytics frameworks.

Key Responsibilities

• Lead and scale the Marketing Operations function with internal teams and agency partners.
• Drive transition from a lead-based to an account-based marketing (ABM) model using platforms like 6sense.
• Build and optimize marketing performance dashboards, KPIs, and attribution models.
• Streamline campaign operations via scalable processes, documentation, compliance, and governance.
• Own and optimize the marketing tech stack including Marketo, Salesforce, 6sense, RingLead, Chili Piper, and Drift.
• Develop and enforce data hygiene and lead/contact routing best practices.
• Collaborate cross-functionally with Sales, RevOps, Product Marketing, Finance, and more.
• Present confidently to executive audiences, translating complex data into strategic recommendations.

Qualifications

• 8+ years in B2B SaaS marketing operations, with 3+ years in a leadership role.
• Proven history of building and scaling marketing operations in high-growth environments.
• Deep expertise in Marketo, Salesforce administration, and ABM platforms like 6sense.
• Experience leading the shift from lead-based to account-based marketing models.
• Strong analytical skills with experience in building robust reporting frameworks and dashboards.
• Familiarity with RingLead, Chili Piper, and Drift is a plus.
• Excellent communication and presentation skills.
• A strategic, hands-on builder’s mindset.

Compensation & Benefits

This full-time U.S. based role offers a budgeted salary range of $150,000—$180,000 USD and is bonus eligible. Benefits include competitive health insurance, PTO, volunteer time off, employer-paid disability, parental/adoption leave, 401(k), and tuition reimbursement.

Diversity, Equity & Inclusion

Syndigo is committed to cultivating diverse new ideas and approaches, ensuring that all individuals are welcome.

Data Privacy

Syndigo stores applicant data for a reasonable time for internal use by HR/Recruiting. Refer to our Job Applicant Privacy Notice for more information.

Key skills/competency

Director, Marketing Operations, B2B, SaaS, ABM, Marketo, Salesforce, Analytics, Campaign, Data, Leadership