AVP, Customer Data Platform Analyst
@ Synchrony

Central, Indiana, United States
$120,000
On Site
Posted 25 days ago

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AVP, Customer Data Platform Analyst Job Description

Synchrony is a premier consumer financial services company known for its digitally enabled product suites and industry-leading work culture. Recognized among India’s Best Companies to Work For, Synchrony is committed to technology innovation and career growth.

Role Summary

The AVP, Customer Data Platform Analyst is responsible for ensuring the daily operation and health of the customer data platform. The role involves technical design and configuration of data architecture, integration of multiple data sources, and support of ETL processes, all within a broad marketing technology stack.

Key Responsibilities

  • Maintain customer data platform operations and health.
  • Assist with data architecture design and identity resolution logic.
  • Integrate 1st, 2nd and 3rd party data sources for marketing initiatives.
  • Develop and support ETL processes including data cleansing and hygiene.
  • Collaborate with cross-functional teams for data strategy and implementations.
  • Provide technical feedback to enhance the overall MarTech stack.

Required Skills/Knowledge

Candidates must hold a Bachelor’s degree (or equivalent experience) in Computer Science, Marketing Technology, IT, Engineering, or Data Analytics, with extensive experience in data integration, SQL, Python, and digital marketing technology. Experience with customer data platforms and API integrations is essential.

Desired Skills/Knowledge

  • Expertise with API/Webhook integrations, JavaScript tags, and tag management.
  • Experience in designing complex data models and multi-platform ETL processes.
  • Knowledge of data management practices and governance.
  • Familiarity with SnowFlake, Kafka, Splunk, and Gen AI applications.
  • Understanding of privacy regulations like GDPR and CPRA.

Work Timings & Eligibility

Work timings are 2 PM to 11 PM IST. Internal applicants must ensure updated profiles and resumes. Eligible candidates include L9+ employees meeting specific tenure criteria.

Key skills/competency

  • Customer Data Platform
  • Data Integration
  • ETL
  • SQL
  • Python
  • API Integration
  • Data Architecture
  • Marketing Technology
  • Data Governance
  • Digital Marketing
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How to Get Hired at Synchrony

🎯 Tips for Getting Hired

  • Research Synchrony's culture: Explore their mission, awards, and employee reviews.
  • Customize your resume: Highlight experience with CDP and ETL projects.
  • Focus on technical skills: Emphasize SQL, Python, and data integrations.
  • Prepare for interviews: Review relevant case studies and project details.

📝 Interview Preparation Advice

Technical Preparation

Review SQL and Python coding exercises.
Study ETL techniques and best practices.
Practice API and webhook integration setups.
Familiarize with data modeling and architectures.

Behavioral Questions

Describe a challenge in data integration.
Explain a successful cross-functional team collaboration.
Detail your approach to troubleshooting platform issues.
Discuss handling tight deadlines for project delivery.

Frequently Asked Questions