Sr Manager, Marketing and Operations
Swooped · United States
- Hybrid
- Full-time
- $186,500 / year
- United States
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Job highlights
- Lead and develop Marketing Operations team.
- Improve processes, systems, and execution quality.
- Hands-on role with Salesforce and Marketo.
- Partner across departments for business outcomes.
- Drive proactive operations and data-driven insights.
About the role
About the Opportunity
The organization is building the telemetry infrastructure for the AI era. This organization partners with IT and Security teams at many of the world’s biggest enterprises, including half of the Fortune 100, to bridge the gap between AI ambition and infrastructure reality. As the AI Platform for Telemetry, the organization gives customers the choice, control, and flexibility to manage and analyze telemetry for both humans and agents, so they can build what’s next.This is one of the fastest-growing private companies and a leading player in a massive, fast-moving market. With a global workforce, the company is remote-first and grounded in a simple idea: software is a people business. This is the place where curious, collaborative people can do their best work, grow fast, and bring their full selves to the herd.
Why You’ll Love This Role
The organization is looking for a Senior Manager, Marketing Operations to help lead the next phase of how Marketing Operations supports the business. This is a player-coach role: someone who can operate hands-on in the systems, improve process and execution, and actively develop a more cross-trained, resilient team. The role is designed for a leader who can step into day-to-day operational work where needed, while also building the team’s capabilities across campaign operations, lifecycle/routing, reporting, data hygiene, attribution, and workflow automation.This role will partner across Marketing, Sales, Revenue Operations, Enterprise Applications, and Analytics to ensure systems, data, and processes support efficient execution and better business outcomes. The right candidate will help shift Marketing Operations from a primarily reactive support model to a more proactive operating partner by improving how work is prioritized, documented, scaled, and supported across the organization.
Key Responsibilities
- Lead and coach an existing Marketing Operations team with a strong emphasis on cross-training and bench-building
- Reduce single-threaded ownership by ensuring key capabilities are documented, shared, and supportable by multiple team members
- Create repeatable playbooks, QA checklists, SOPs, and training paths that strengthen execution quality and onboarding
- Provide hands-on coaching in core operating areas including campaign operations, lead lifecycle, routing, dashboards, attribution, and workflow automation
- Improve how Marketing Operations supports internal stakeholders through better intake, prioritization, SLAs, and forward-looking capacity planning
- Identify gaps, bottlenecks, and failure points in current processes and implement scalable fixes
- Establish a more proactive operating rhythm with marketing leaders by surfacing risks, opportunities, and performance patterns before they become issues
- Drive rigor in campaign execution, lead management, handoffs, and data quality so the team can support the business with greater consistency and confidence
- Own and improve critical marketing operations workflows across Salesforce, Marketo, and adjacent GTM systems
- Partner with RevOps, EntApps, and Analytics on routing, lifecycle logic, attribution, reporting, and system design
- Support and optimize attribution and performance reporting workflows, with experience in platforms such as HockeyStack and similar attribution/reporting solutions while remaining platform-agnostic in approach
- Help evaluate, implement, and operationalize workflow and automation solutions that improve team efficiency and scalability
Required Qualifications
- 6+ years of experience in Marketing Operations, Revenue Operations, GTM systems, or related business systems roles
- 2+ years of people management, team leadership, or strong player-coach experience in a high-growth environment
- Deep hands-on experience with Salesforce and Marketo
- Strong working knowledge of lead management, lifecycle design, routing, campaign operations, segmentation, and data hygiene
- Experience with attribution and performance measurement, including platforms such as HockeyStack, Bizible, or similar tools
- Experience building or improving processes, documentation, and operational frameworks that scale execution across teams
- Strong analytical and problem-solving skills, with the ability to translate business needs into clear operational solutions
- Strong communication skills and the ability to work effectively with technical and non-technical stakeholders
Preferred Qualifications
- Experience with attribution, BI, or reporting environments such as HockeyStack, Omni, Looker, Tableau, or similar platforms
- Experience supporting SDR or broader GTM workflows in partnership with Sales and RevOps
- Experience with workflow automation, integration tooling, or low-code/no-code orchestration
- Experience in a B2B SaaS environment
- Experience applying AI tools, AI-assisted workflows, and automation thoughtfully in business operations
- Ability to identify where AI can improve speed, quality, scale, or insight while maintaining process rigor, data quality, and appropriate human oversight
Additional Information
The salary for this role is dependent on geographic location and will be based on the individual candidate's job-related knowledge, skills, and experience.In addition to base salary, for sales and some sales-adjacent roles, employees are eligible to earn incentive compensation (commission). For all other roles, employees are eligible to participate in the Corporate Bonus Program.
In addition to a competitive salary, the organization also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), and equity.
Base Salary Range: $145,000—$228,000 USD
Bring Your Whole Self
Diversity drives innovation, enables better decisions to support customers, and inspires change for the better. The organization is building a culture where differences are valued and welcomed, and people work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.
Key skills/competency
- Senior Manager, Marketing Operations
- Marketing Operations
- Revenue Operations
- Salesforce
- Marketo
- Campaign Operations
- Lead Management
- Attribution Reporting
- Workflow Automation
- Team Leadership
Skills & topics
- Marketing Operations
- Revenue Operations
- Salesforce
- Marketo
- GTM Systems
- Campaign Operations
- Lead Management
- Attribution Reporting
- Workflow Automation
- Team Leadership
- SaaS
- B2B
- AI
- Manager
- Senior Manager
How to get hired
- Tailor your resume: Highlight your 6+ years in Marketing Operations, Salesforce/Marketo expertise, and people leadership.
- Showcase player-coach skills: Emphasize your ability to operate hands-on and lead a team.
- Quantify achievements: Provide examples of process improvements and their business impact.
- Address AI experience: Mention any experience with AI tools in business operations if applicable.
- Prepare for technical and behavioral questions: Be ready to discuss system workflows and team leadership scenarios.
Technical preparation
Master Salesforce and Marketo administration.,Build robust lead lifecycle and routing logic.,Implement and manage attribution reporting.,Automate workflows with GTM systems.
Behavioral questions
Describe leading a team through change.,How do you handle process bottlenecks?,How do you prioritize competing demands?,How do you foster cross-functional collaboration?
Frequently asked questions
- What is the salary range for the Senior Manager, Marketing Operations role at the hiring company?
- The base salary range for this role is $145,000 to $228,000 USD annually, dependent on geographic location and candidate experience. Additional compensation may include a corporate bonus program or incentive compensation for sales-adjacent roles. The company also offers a comprehensive benefits package.
- Is the Senior Manager, Marketing Operations role remote?
- Yes, the company is a remote-first organization, meaning the role is fully remote. Work is conducted across many time zones, and occasional duties outside standard working hours may be required.
- What are the core technical skills required for the Senior Manager, Marketing Operations position?
- Key technical skills include deep hands-on experience with Salesforce and Marketo. A strong working knowledge of lead management, lifecycle design, routing, campaign operations, segmentation, and data hygiene is essential. Experience with attribution platforms like HockeyStack or Bizible is also important.
- What does 'player-coach' mean for the Senior Manager, Marketing Operations role?
- A 'player-coach' in this context means you will be expected to both operate hands-on within marketing operations systems and processes, as well as lead, mentor, and develop the existing Marketing Operations team. You'll actively contribute to daily tasks while also focusing on team growth and capability building.
- What is the company's approach to AI in business operations for this role?
- The company is building the telemetry infrastructure for the AI era and values thoughtful application of AI tools and workflows. The ideal candidate will be able to identify opportunities where AI can improve speed, quality, scale, or insight in business operations, while maintaining process rigor and data quality.
- What is the typical interview process for a Senior Manager, Marketing Operations role at this company?
- While specific details can vary, expect a process that includes initial screening, technical assessments focusing on your hands-on skills with systems like Salesforce and Marketo, and behavioral interviews to assess leadership, problem-solving, and collaboration abilities. You'll likely meet with hiring managers and key stakeholders across Marketing, Sales, and RevOps.
- How does the company foster team development within Marketing Operations?
- The company emphasizes cross-training and bench-building within the Marketing Operations team. They aim to reduce single-threaded ownership by ensuring key capabilities are documented, shared, and supportable by multiple team members. You will be responsible for creating training paths and providing hands-on coaching.
- What kind of experience is preferred for this Senior Manager, Marketing Operations role?
- Preferred qualifications include experience with attribution, BI, or reporting platforms like HockeyStack, Omni, Looker, or Tableau; supporting GTM workflows with Sales and RevOps; workflow automation; and experience in a B2B SaaS environment. Applying AI tools thoughtfully in business operations is also a plus.