Senior Growth Marketer - Lifecycle & Automation
@ Swooped

Hybrid
$175,000
Hybrid
Full Time
Posted 21 days ago

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Job Details

About Swooped

A media company is redefining how professionals consume industry news. Its portfolio of 12+ newsletters spans tech, AI, cybersecurity, and more, delivering bite-sized, trusted content to a growing audience of over 6 million decision-makers.

About the Role

This role for a Senior Growth Marketer - Lifecycle & Automation is focused on building and scaling a marketing automation engine to engage, nurture, and convert potential prospects into customers through automated lifecycle journeys.

Key Responsibilities

  • Design automated nurture emails and lifecycle campaigns.
  • Create segmented engagement programs and outbound sequences.
  • Collaborate with Sales and RevOps for workflow alignment.
  • Maintain marketing database hygiene and optimize list segmentation.
  • Experiment with automated strategies and measure performance.

Required Qualifications

  • 3+ years in lifecycle, growth, or marketing automation roles in B2B SaaS, media, or tech.
  • Expertise in email marketing and copywriting.
  • Proven experience with marketing automation platforms and using AI to scale efforts.
  • Strong grasp of lead nurturing, segmentation, and personalization strategies.
  • Analytical mindset with a focus on experiment design and performance measurement.
  • Collaborative and proactive approach in building scalable systems.

Preferred Qualifications

  • Experience with sales engagement tools.

Additional Information

Own a critical growth lever at a profitable, fast-growing media company. Enjoy budget autonomy to test bold ideas, use cutting-edge AI tools, and thrive in a remote-first culture offering flexible hours. Compensation includes a competitive base plus performance bonus, along with comprehensive benefits such as 401(k), health, dental, vision, and unlimited PTO.

Key Skills/Competency

automation, lifecycle, engagement, segmentation, nurturing, email marketing, AI, B2B SaaS, RevOps, copywriting

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How to Get Hired at Swooped

🎯 Tips for Getting Hired

  • Research Swooped's culture: Study their media and tech innovations online.
  • Customize your resume: Highlight marketing automation and AI skills.
  • Showcase campaign results: Quantify engagement and conversion success.
  • Prepare for interviews: Practice discussing lifecycle strategies and analytics.

📝 Interview Preparation Advice

Technical Preparation

Study marketing automation platform functionalities.
Practice designing segmented email campaigns.
Analyze successful lead nurturing strategies.
Test AI tools in simulation environments.

Behavioral Questions

Describe a challenging automated campaign.
Explain teamwork on cross-department projects.
Share examples of rapid problem solving.
Discuss a time you optimized a process.

Frequently Asked Questions