Manager, Product Content Strategy

@ Swooped

About the Role

The Manager, Product Content Strategy at Swooped is a strategic and creative leader responsible for architecting and championing the brand voice across the product ecosystem. This player-coach role splits time between mentoring a content strategist and executing hands-on copy and strategy projects.

Key Responsibilities

• Lead & Mentor: Manage and coach a direct report to ensure high-quality content output.
• Own Product Content Strategy: Define and govern the product's voice, tone, and vocabulary for clarity and personality, maintaining guidelines that empower the entire product organization.
• Pioneer AI Content: Oversee content for AI-powered member tools, guiding the tone and accuracy of automated support.
• Bridge Brand & Product: Partner with Marketing to ensure a cohesive narrative from marketing to in-product experience.
• Champion User-Centric Content: Work with Product Managers and Designers to reduce friction and build trust through clear messaging.
• Navigate & Innovate with Compliance: Collaborate with Legal to craft regulatory-compliant yet approachable messaging.
• Execute with Excellence: Write and strategize key content initiatives including feature launches, communications, and help articles.

Required Qualifications

• 6+ years of experience in content strategy or UX writing with a digital product portfolio.
• 2+ years of people management experience.
• Demonstrable portfolio showcasing crisp UX copy and strategic content.
• Experience in mentoring, feedback, and guidance for other writers.
• Proven track record in creating and evangelizing content guidelines.
• Ability to use qualitative and quantitative data to drive strategy.
• Exceptional cross-functional collaboration skills.
• Clear communication with a balance of seriousness and playfulness.

Preferred Qualifications

• Experience with emerging technologies and generative AI tools.
• Background in regulated industries like FinTech or HealthTech.
• Familiarity with Figma and other design tools.

Why You’ll Love Working Here

Swooped values its people as much as its product. Team members enjoy a member-centric culture that prizes transparency, persistence, and collaboration. As a virtual-first company, employees can live and work anywhere in the United States.

Benefits & Perks

• Opportunities for tackling challenging projects and professional growth.
• Flexible hours and a virtual-first work culture with home office stipend.
• Premium Medical, Dental, and Vision Insurance plans.
• Generous paid parental and caregiver leave.
• 401(k) with matching contributions.
• Financial advisor and wellness support.
• Flexible PTO, generous company holidays, and special events.

Compensation

$169K – $271K with equity opportunities.

Key Skills/Competency

• Content Strategy
• UX Writing
• Mentorship
• Brand Voice
• AI Content
• Compliance
• Cross-functional Collaboration
• Digital Product
• Regulatory
• Copywriting