Brand Partnership Lead
Suunto · Spain
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- Hybrid
- Full-time
- $100,000 / year
- Spain
Job highlights
- Drive brand awareness via strategic partnerships.
- Develop new and existing collaborations.
- Manage global brand partnership strategy.
- Lead athlete and ambassador programs.
- Collaborate with internal and external teams.
About the role
Brand Partnership Lead
We are looking for a Brand Partnership Lead to join our Brand Center team. This role can be based in Finland, France, Spain, Italy, or the DACH region. Do you want to have a positive impact on the way people live an active and adventurous life? At Suunto, we build the most reliable and robust products that our consumers take to their adventures in the deepest oceans and the highest mountains. Ready to join the adventure?
About the role
As Brand Partnership Lead, you will be responsible for driving Suunto’s brand awareness and strategic objectives through impactful partnerships with brands, athletes, events, and ecosystem players. You will both develop new strategic collaborations and maximize the value of existing partnerships, ensuring high-quality activations that strengthen global brand presence. You will work closely with regional teams to enable consistent execution and business impact.
Key activities for the role are:
- Own and drive Suunto’s global brand partnership and sports marketing strategy, setting clear objectives aligned with brand goals.
- Identify, pitch, negotiate, and close strategic partnership opportunities.
- Lead end-to-end partnership development and manage high-visibility collaborations.
- Plan and oversee impactful partnership activations across channels.
- Manage the partnership marketing calendar to ensure timely execution.
- Collaborate with internal and external creative teams to deliver compelling content.
- Provide concrete partnership and athlete activation guidance, tools, and best practices to regional teams.
- Lead selection, management, and activation of global ambassadors.
- Deliver clear ambassador guidelines and activation briefs aligned with the marketing calendar.
- Build long-term relationships with partners, athletes, and ambassadors.
- Ensure strong cross-functional collaboration with sales, marketing, product, and other teams.
- Monitor performance against KPIs and optimize results.
Qualifications and Skills:
- Master’s degree in Marketing, Business, Economics, or a related field.
- 5+ years developing and executing global brand partnership strategies in the sports industry.
- Proven success in pitching, negotiating, and closing global partnership and sponsorship deals.
- Established network within the outdoor sports industry, including brand and athlete relationships.
- 5+ years designing and executing partnership activation plans across events, social media, PR, retail, and ambassador programs.
- Experience managing athlete and ambassador programs.
- Experience creating marketing materials, briefing creative teams, and ensuring brand guideline compliance.
- Fluent English; additional major languages are a plus.
- Willingness to travel 1–2 times a month, including occasional weekends.
- Strong understanding of outdoor and sports watch markets and consumer trends.
- Strong project management, prioritization, and deadline-driven execution skills.
- Excellent interpersonal and communication skills.
- Strong negotiation and influencing skills.
- Resilient, adaptable, collaborative, and self-driven.
- Commercial and data-minded approach.
What makes you successful in this role:
- You are a well-connected, hands-on partnership builder with deep roots in the outdoor sports world. Your established network across outdoor brands, athletes, events, and ecosystem players enables you to identify opportunities early and build trust-based, high-value collaborations.
- You bring deep domain knowledge of performance and adventure sports, with a strong grasp of the key players, rising stars, and cultural dynamics shaping the space.
- You thrive in fast-moving, entrepreneurial settings where strategic thinking must be combined with concrete, actionable execution. You don’t stay at the conceptual level—you translate strategy into practical activation guidelines, toolkits, and playbooks that local and regional teams can immediately use.
- You follow through rigorously, ensuring that partnerships are activated consistently across markets and that each collaboration delivers the intended brand and business results.
- You are proactive, structured, and highly collaborative. You enjoy working across teams and geographies, are comfortable leading multiple projects at once, and take full ownership of outcomes. Your mix of creativity, commercial mindset, and operational discipline ensures that global partnerships turn into real impact on the ground.
What do we offer?
At Suunto, you'll immerse yourself in the dynamic world of consumer wearables, where we constantly experiment with cutting-edge technologies and develop innovative products and digital solutions. You will join a versatile global work environment surrounded by passionate colleagues in the heart of the sporting world. We strive to create a workplace with an atmosphere of passion and adventure. We value your work-life balance by offering flexible working hours and a range of benefits, including lunch and cultural benefits, office gym, breakfast at the office and a mobile phone package. You'll also have the opportunity to participate in our weekly test runs and dedicate one working hour per week to sports activities.
If you believe your profile matches this role, please apply by submitting your CV, cover letter, and answers to the screening questions via the application form. We review applications continuously and may be in touch with suitable candidates along the way. Discover more about us at www.suunto.com. Adventure starts here!
Key skills/competency
- Brand Partnerships
- Sports Marketing
- Global Strategy
- Athlete Management
- Sponsorship Deals
- Cross-functional Collaboration
- Project Management
- Negotiation
- Outdoor Sports Industry
- Brand Awareness
Skills & topics
- Brand Partnership Lead
- Brand Partnerships
- Sports Marketing
- Global Strategy
- Athlete Management
- Sponsorship Deals
- Partnership Activation
- Outdoor Sports
- Marketing
- Business Development
How to get hired
- Tailor your resume: Highlight your 5+ years of global brand partnership experience in the sports industry, emphasizing deal closing and activation successes.
- Showcase your network: Detail your established relationships within the outdoor sports industry, including brands and athletes.
- Demonstrate expertise: Provide specific examples of successful partnership activation plans across various channels.
- Prepare for interviews: Be ready to discuss your strategic thinking, execution capabilities, and collaborative approach to partnerships.
- Research Suunto: Understand their mission, products, and the adventurous spirit they embody to align your application.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Brand Partnership Lead role at Suunto?
- The Brand Partnership Lead at Suunto is responsible for driving brand awareness and strategic objectives through developing and managing impactful partnerships with brands, athletes, events, and ecosystem players globally.
- What are the location options for the Brand Partnership Lead position?
- This role can be based in Finland, France, Spain, Italy, or the DACH region, offering flexibility across several European locations.
- What level of experience is required for the Brand Partnership Lead role?
- Suunto requires at least 5 years of experience in developing and executing global brand partnership strategies, specifically within the sports industry, along with experience managing athlete and ambassador programs.
- Does the Brand Partnership Lead role involve travel?
- Yes, the role requires willingness to travel 1-2 times a month, including occasional weekends, to manage partnerships and activations effectively.
- What kind of network is beneficial for a Brand Partnership Lead at Suunto?
- An established network within the outdoor sports industry, including strong relationships with brands, athletes, and events, is highly beneficial for identifying opportunities and building collaborations.
- What are Suunto's key product areas and market focus?
- Suunto focuses on building reliable and robust products for consumers who engage in active and adventurous lifestyles, particularly in outdoor activities like diving, mountaineering, and general sports. They have a strong understanding of outdoor and sports watch markets.
- What is Suunto's culture like?
- Suunto fosters a culture of passion and adventure, immersing employees in the dynamic world of consumer wearables with a focus on innovation and cutting-edge technology. They value work-life balance and encourage an active lifestyle.
- How does Suunto support employee well-being and work-life balance?
- Suunto offers flexible working hours, lunch and cultural benefits, an office gym, breakfast at the office, a mobile phone package, and encourages participation in weekly test runs and sports activities.