Sr Manager - Growth & Marketing | Surma - DTC Fashion Brand

About Surma

Surma started with the vision of making good designs accessible in July 2024. We cater to modern women who are aspirational and looking for elevated everyday wear. We have grown rapidly and received tremendous love from our early customers. At Surma, the consumer sits at the heart of every decision, and we constantly strive to improve customer experience at every touchpoint. We are now entering a new phase of scale - where sharper execution, disciplined operations, and faster go-to-market will define the next chapter of growth.

Who This Role Is For

This role is designed for someone who has been in the trenches of a fast-moving D2C or consumer brand and is ready to take on broader ownership. You likely come from an IIT background with 4-7 years of experience across growth, marketing, and operations. You are equally comfortable defining strategy and getting into execution. You don't wait to be told what to do - you identify what needs to happen and make it happen. You bring:

• Strong grasp of performance marketing - Meta, Google, and beyond
• Ability to think in frameworks and execute with speed
• Comfort with data - you can pull numbers, read them, and act on them
• Experience managing agencies, vendors, and cross-functional teams
• High ownership with low ego
• Comfort operating in high-velocity, ambiguous environments

Most importantly, you are motivated by outcomes - not just activity.

Our Work Culture

At Surma, we execute fast. We value speed, clarity, experimentation, and accountability. You will work directly with the VP of Business and cross-functional leaders in a flat structure that prioritizes impact over hierarchy. This is a high-visibility role where performance is measurable and growth is meritocratic.

Role Mandate: Own Execution. Enable Growth.

You will be the operational right hand of the VP of Business - owning day-to-day execution across marketing, product, and cross-team coordination, while helping drive strategic outcomes that matter to the business.

Key Responsibilities

1. Growth & Marketing Strategy

• Co-own the marketing roadmap with the founding team - channels, budgets, campaign priorities
• Identify growth levers across paid, organic, and content - and build plans to act on them
• Bring a point of view on what is working, what is not, and what to do next

2. Performance Marketing Ownership

• Oversee Meta ad campaigns - strategy, structure, budget allocation, and creative direction
• Work closely with the content team to ensure creative pipeline is always full and on-brief
• Own campaign performance - monitor, analyse, optimise, and report
• Maintain a forward-looking content and campaign calendar

3. App Project Management

• Be the internal owner of the mobile app project - track milestones, deliverables, and timelines
• Serve as the primary day-to-day point of contact with the tech agency
• Surface blockers early and prepare crisp weekly status updates for VP and Founder
• Prepare crisp weekly status updates for the founding team

4. Cross-Team Coordination & Operations

• Own all follow-ups across the tech agency and content team
• Proactively identify dependencies between teams and resolve them before they become blockers
• Own all Shopify website and product changes end-to-end - new launches, collection updates, banners, pricing edits, PDP changes
• Maintain a live tracker of all pending, in-progress, and completed website tasks
• Ensure zero execution delays on the digital storefront
• Be the connective tissue that keeps growth, content, and tech aligned

5. Strategy & Decision Support

• Own performance reporting across marketing channels - Meta, Google Analytics, Shopify
• Surface insights, not just numbers - flag what matters and recommend action
• Track outcomes against goals and course correct proactively

Skills & Requirements

• IIT background preferred
• 4-6 years of total experience. Preferred some experience at a D2C brand or startup
• Strong command of Meta Ads Manager, Google Analytics.
• Proven ability to manage agencies and cross-functional teams
• Strong written communication - can independently draft briefs, trackers, and updates
• Proficiency in Excel / Google Sheets
• Strong interest in consumer brands and building businesses

Why This Role is Compelling

• Direct exposure to revenue, marketing, and product decisions early in career
• Work closely with the VP of Business and Founder in a flat, fast-moving structure
• Own real outcomes - not just tasks
• Accelerated learning across D2C operations, performance marketing, and brand building
• Opportunity to grow into a senior business role as Surma scales

Key skills/competency

• Growth Marketing
• Performance Marketing
• DTC Operations
• Marketing Strategy
• Project Management
• Data Analysis
• Meta Ads
• Google Analytics
• Cross-functional Team Leadership
• Startup Environment