14 days ago
Digital Marketing Manager - Paid Ads Specialist
SuperTruck.Ai
Hybrid
Full Time
$120,000
Hybrid
Job Overview
Job TitleDigital Marketing Manager - Paid Ads Specialist
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$120,000
LocationHybrid
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Job Description
About SuperTruck.Ai
SuperTruck, based in High Point, North Carolina, is a trusted leader in logistics and trucking management offering reliable dispatching services and business management solutions tailored for the trucking industry.
Role Overview
The Digital Marketing Manager - Paid Ads Specialist is a data-driven and creative marketer focused on scaling profitable customer acquisition through paid channels.
Key Responsibilities
- Paid Media & Performance: Plan and manage high-budget campaigns on Google Ads and Meta Ads. Optimize bids, conduct keyword research, and refine audiences to maintain ROAS and CPA.
- A/B Testing: Continuously test ad copy, landing pages, and creative assets.
- Full-Funnel Strategy: Collaborate on SEO, content, and email automation; manage tracking with GTM and GA4.
- Brand & Creative Direction: Provide creative briefs and craft compelling ad copy.
Mandatory Requirements & Qualifications
- 5+ years in digital marketing, with 3+ years managing paid spends over $100K.
- Expert knowledge in Google Ads Manager, Meta Business Suite, and GA4.
- Advanced Excel/Google Sheets skills including Pivot tables and VLOOKUPs.
- Relevant platform certifications (Google Ads or Meta Blueprint preferred).
- Technical comfort with tracking pixels, API conversions, and basic HTML/CMS updates.
Key Skills/Competency
Digital Marketing, Paid Media, Google Ads, Meta Ads, SEO, CRO, Email Automation, Analytics, A/B Testing, Data Analysis
How to Get Hired at SuperTruck.Ai
- Research SuperTruck.Ai's culture: Study their mission and recent news.
- Tailor your resume: Highlight paid ads and analytics expertise.
- Emphasize certifications: Showcase Google Ads or Meta Blueprint credentials.
- Prepare for technical questions: Review PPC, tracking and analytics concepts.
Frequently Asked Questions
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02How important are certifications for the Digital Marketing Manager role at SuperTruck.Ai?
03What technical skills are required for SuperTruck.Ai's Digital Marketing Manager?
04How does SuperTruck.Ai integrate digital marketing with overall business management?
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