Senior Marketing Manager, Americas
Supercell · New York, United States
- Hybrid
- Full-time
- $234,000 / year
- New York, United States
Job highlights
- Execute marketing campaigns across North America.
- Translate global strategy into regional plans.
- Manage digital, social, and influencer channels.
- Collaborate with internal teams and external partners.
- Track performance and improve campaign execution.
About the role
Senior Marketing Manager, Americas
At Supercell, we craft immersive game worlds that inspire millions. Now, we're looking for a Marketing Manager to bring our games to life across North America.
We are seeking a Senior Marketing Manager to join our International Marketing team and to drive regional marketing campaigns and marketing initiatives across the US. This role requires strong campaign execution, cross-functional collaboration, and a deep understanding of the US cultural landscape. The ideal candidate is an operator, collaborator, and problem solver, capable of turning strategy into high-quality, locally resonant campaigns that reach players where they are.
What You'll Be Doing
- Own the end-to-end execution of Supercell marketing campaigns, activations, and initiatives across North America.
- Translate global marketing strategy into concrete, high-quality regional go-to-market plans.
- Lead the delivery of campaigns across digital, social, influencer, and partnership channels.
- Manage timelines, budgets, and scopes to ensure campaigns ship on time and at a high quality bar.
- Partner closely with local agencies, game teams, marketing strategists, and creatives to ensure smooth execution.
- Coordinate with creators, agencies, and external partners to deliver integrated campaigns.
- Oversee production across non-owned channels, events, and activations, ensuring consistency and accuracy.
- Track campaign performance and player response, sharing insights with stakeholders.
- Continuously improve execution quality by applying learnings and raising the bar over time.
What You Have
- Strong experience executing marketing campaigns in the U.S., ideally in gaming, entertainment, or consumer brands.
- Deep understanding of North American media, culture, and player behavior.
- Hands-on experience across digital and social marketing, including influencer and creator collaborations.
- Familiarity with broader media channels such as TV, CTV, audio, and out-of-home.
- Proven ability to manage complex projects, timelines, and budgets.
- Experience working with international teams across time zones.
- Clear and concise communication skills with strong attention to detail.
- A proactive, adaptable mindset and comfort working in a fast-moving environment.
Would Be Nice if You Also Have
- Experience working on live games or live service products.
- Familiarity with Supercell games or a strong interest in mobile and competitive gaming.
- Experience executing campaigns across both the U.S. and Canada.
What Success Looks Like
- First months: You're confidently executing campaigns aligned with global strategy, building strong relationships across teams, and ensuring smooth delivery.
- 6–12 months: Your work is driving measurable impact across awareness, engagement, and player growth. Campaigns feel locally relevant and consistently meet a high quality bar.
Where You'll Be
This is a remote role based in New York, NY. You'll work closely with teammates in Helsinki, the Americas Marketing team in California, and partners across North America. This is a globally connected role, with travel expected up to ~40% across New York, Helsinki, Los Angeles, and San Francisco, along with occasional international travel.
Why You'll Love It Here
At Supercell, we believe the best teams make the best games. You'll have real ownership, working in a highly collaborative environment where trust, independence, and accountability go hand in hand. We value people who take initiative, learn quickly, and care deeply about the impact of their work.
If you're excited about bringing games to players in meaningful, culturally relevant ways—and doing it with a team that values quality over everything—this could be a great fit.
Salary Range for This Role
While the salary range based on your background, skills, and experience for this position is $156,000–$234,000, your financial compensation model also consists of an annual bonus, RSU equity, and 401(k).
Key skills/competency
- Marketing Campaign Execution
- Regional Marketing Strategy
- Digital Marketing
- Social Media Marketing
- Influencer Marketing
- Cross-functional Collaboration
- Budget Management
- Player Behavior Analysis
- Content Creation
- Performance Tracking
Skills & topics
- Marketing Manager
- Campaign Execution
- North America Marketing
- Digital Marketing
- Social Media
- Influencer Marketing
- Gaming Industry
- Brand Marketing
- Remote Work
- US Marketing
How to get hired
- Tailor your resume: Highlight your US marketing campaign execution experience, particularly in gaming or consumer brands, and showcase your understanding of North American culture and player behavior.
- Showcase collaboration skills: Emphasize your experience working with international teams, agencies, and cross-functional departments, detailing your role in successful campaign delivery.
- Quantify your impact: Provide specific examples of how your campaigns have driven awareness, engagement, or player growth, including any budget or timeline management successes.
- Demonstrate adaptability: Illustrate your proactive mindset and ability to thrive in fast-paced environments, using examples of problem-solving and continuous improvement in campaign execution.
- Prepare for interviews: Be ready to discuss your strategic approach to translating global marketing into locally resonant campaigns and your experience with various media channels.
Technical preparation
Master US digital marketing channels.,Understand North American player behavior.,Familiarize with campaign management tools.,Analyze campaign performance metrics.
Behavioral questions
Describe a challenging campaign execution.,How do you collaborate with international teams?,Share an example of adapting strategy locally.,How do you handle tight deadlines and budgets?
Frequently asked questions
- What is the salary range for the Senior Marketing Manager, Americas role at Supercell?
- The salary range for this Senior Marketing Manager, Americas position at Supercell is between $156,000 and $234,000 annually. This compensation also includes an annual bonus, RSU equity, and a 401(k) plan.
- Is the Senior Marketing Manager, Americas role at Supercell remote?
- Yes, the Senior Marketing Manager, Americas role at Supercell is a remote position based in New York, NY. However, it does involve significant travel.
- What is the expected travel percentage for the Senior Marketing Manager, Americas at Supercell?
- The Senior Marketing Manager, Americas role at Supercell expects travel up to approximately 40%. This travel includes visits to New York, Helsinki, Los Angeles, and San Francisco, along with occasional international trips.
- What key skills are required for the Senior Marketing Manager, Americas at Supercell?
- Key skills for the Senior Marketing Manager, Americas role include strong US marketing campaign execution experience, a deep understanding of North American media and culture, hands-on digital and social marketing expertise, project management abilities, and clear communication.
- What kind of games does Supercell make?
- Supercell is known for creating popular games such as Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Their mission is to create great games that players enjoy for years.
- Does Supercell offer benefits beyond salary for the Senior Marketing Manager, Americas?
- Yes, Supercell offers a comprehensive compensation model for the Senior Marketing Manager, Americas role, which includes an annual bonus, RSU equity, and a 401(k) plan, in addition to the base salary.
- What is the primary focus of the Senior Marketing Manager, Americas role at Supercell?
- The primary focus of the Senior Marketing Manager, Americas role is to own the end-to-end execution of Supercell marketing campaigns and initiatives across North America, translating global strategies into locally resonant regional plans.
- What experience is preferred for the Senior Marketing Manager, Americas role at Supercell?
- Preferred experience for the Senior Marketing Manager, Americas includes working on live games or live service products, familiarity with Supercell games or an interest in mobile/competitive gaming, and experience executing campaigns across both the U.S. and Canada.