Consumer Connections and Campaign Activation Manager

About Suntory Global Spirits

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company, where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

This role offers a great opportunity to shape our brand's digital presence and consumer experience across a diverse portfolio.

Role Responsibilities for the Consumer Connections and Campaign Activation Manager

• Oversee Brand/Digital Content Planning and Global Campaign Activation, formalizing strategies to enhance consumer engagement.
• Evolve and integrate digital initiatives into Brand Experience Playbooks and Campaign/Activation Toolkits, ensuring a seamless consumer journey.
• Collaborate closely with key markets to understand digital job-to-be-done (JTBD) and adapt our digital ecosystem to meet specific market requirements.
• Identify and implement best practices across markets, creating practical use cases to enhance our digital strategies.
• Expand responsibilities to include the strategic direction of global digital footprint and consumer experience (CX).
• Guide local markets in executing specific localized assets, ensuring they can adapt master assets produced at the global level.
• Formalize strategies for Media Strategy & Partnerships, focusing on how the House of Suntory shows up across paid media globally.
• Develop and implement activation guidance for paid media, maximizing content utilization.
• Transition responsibilities towards direct-to-consumer (D2C) initiatives, focusing on data-based personalization within member experiences.
• Liaise with the DMS team to integrate eCommerce evolution into the House of Suntory as new tools and best practices emerge.
• Partner with the Consumer Insights lead to map the consumer journey, leveraging insights to optimize digital experiences across all consumer touchpoints.
• Strategic oversight and management of the brand's social channels in collaboration with brand managers.

Qualifications

• Proven experience in brand management, digital marketing, or consumer experience roles.
• Strong understanding of digital strategies and their implementation within a global context.
• Excellent communication skills and the ability to collaborate with diverse teams across regions.
• Analytical mindset with a focus on data-driven decision-making.

Key skills/competency

• Digital Marketing
• Brand Management
• Consumer Experience (CX)
• Campaign Activation
• Global Digital Strategy
• Media Strategy
• Paid Media
• Direct-to-Consumer (D2C)
• eCommerce Integration
• Consumer Journey Mapping