PR Assistant

About Sunshine Sachs Morgan & Lylis

Sunshine Sachs Morgan & Lylis is a leading global communications agency built to navigate the complexities of a hyper-connected world. We represent the icons and innovators shaping culture—from global heritage corporations and high-growth tech startups to the non-profits, creative legends, and visionary founders who define the global discourse.

Our expertise spans the full cultural spectrum. We operate at the intersection of entertainment, social impact, corporate reputation, and consumer lifestyle, executing seamlessly across traditional media, social-first outlets, brand partnerships, and influencer ecosystems. Whether we are navigating complex crisis management, elevating advocacy campaigns, or launching global consumer brands, we are storytellers at our core.

We fly under the radar by design - preferring to let our campaigns, and our results, speak for themselves.

The Role

Sunshine Sachs Morgan & Lylis has an immediate opening for a high-energy, detail-oriented PR Assistant. This role is the essential foundation of our account teams. We are looking for someone with a clear understanding of public relations and a genuine passion for the work. Whether your interests lie in consumer brands, major events, social good, or tech startups, this is a role for someone who is ready to jump in and DO.

Assistants are the engine of our agency. We teach our junior staff the skills they need to grow into world-class communicators; in return, we expect you to exhibit the professional behaviors, curiosity, and emotional maturity that define the most successful people in our industry from day one.

Key Responsibilities

• Integrated Communications Learning: Exhibit a relentless interest in soaking up the ins and outs of the industry. You will learn how talent integration, media relations, social media, and brand strategy work together to drive a cohesive campaign.
• Media Research and List Management: Own the lists. You will build and maintain meticulous media databases across various verticals to ensure our teams are always reaching the right audiences.
• Cultural and News Intelligence: Act as the team’s radar. Monitor news cycles to flag breaking stories, competitor updates, and pop culture moments that offer opportunities for client engagement.
• Administrative Foundation: Support the health of various accounts by managing the administrative essentials: developing agendas, meeting recaps, activity reports, and budget trackers.
• Logistical Support: Provide critical support for client meetings and events. This includes scheduling, RSVP management, and occasionally providing on-site staffing for activations and press moments.
• Professional Ambassadorship: As the first point of contact for guests and vendors, you will manage light office duties—such as preparing conference rooms for meetings or greeting visitors—with a professional, courteous, and inclusive demeanor.
• Relationship Driven: You recognize that we are a people business. You lead by example in how you treat your co-workers, partners, and the media—prioritizing trust, integrity, and discretion in every interaction.

Who You Are

• The Emerging Professional: You have roughly 1 year of experience in communications, entertainment, or PR. You are ready to exhibit the behaviors of a successful professional in a high-stakes environment.
• High EQ: You demonstrate emotional maturity and high EQ. You can read the room, maintain a calm demeanor when things move fast, and communicate effectively with senior staff and guests.
• A Strong Writer: You are fast, persuasive, and detail-oriented. You can translate complex notes into concise, client-ready recaps or creative pitches. (Note: We are a pro-Oxford Comma shop.)
• Entrepreneurial and Curious: You have an innate curiosity and a proactive attitude. You love a good brainstorm and are always looking for ways to make a process or strategy better.
• Exceptionally Organized: You have an eagle eye for detail and can manage multiple administrative and PR tasks simultaneously without letting a single detail slip.
• Driven to Over-Deliver: You take genuine pride in your work and are willing to work select evenings or weekends when our clients need us to move quickly.

Benefits & Perks

We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Eligible employees at Sunshine Sachs Morgan & Lylis may access these benefits, along with many additional perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).

From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Industry series where industry thought leaders provide valuable insider info on how to work with them and their colleagues.

Key skills/competency

• Public Relations
• Media Relations
• Social Media
• Brand Strategy
• Research
• Communication
• Organization
• Event Support
• Client Relations
• Content Creation