Business Development Manager, Experiential
Sunset/Studios
Job Overview
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Job Description
About Sunset/Studios
Sunset/Studios is an experiential agency renowned for creating culture-driving brand moments. We specialize in immersive pop-ups, brand activations, strategic partnerships, events, and integrated campaigns. We partner with forward-thinking brands and thrive on collaboration with individuals who are equally strategic, creative, and resourceful.
We are seeking a Business Development Manager, Experiential to significantly contribute to our growth by cultivating meaningful client relationships, identifying new opportunities, and integrating exciting brands into our dynamic world.
The Role of Business Development Manager, Experiential
The Business Development Manager, Experiential is pivotal in driving new business across both experiential and content production sectors. Your responsibilities will include:
- Maintain and actively manage the CRM, ensuring all leads, outreach, and pipeline activity are accurately tracked and up to date.
- Utilize sales tools and databases to identify prospects, qualify leads, and support outbound efforts.
- Track inbound and outbound leads from initial contact through the RFP process.
- Generate weekly pipeline and activity reports for leadership.
- Support RFP submissions by organizing materials, timelines, and required documentation.
- Coordinate internal follow-ups to ensure timely responses to prospects.
- Manage contact databases and continuously update target lists.
- Cultivate strong business relationships with key decision makers.
- Proactively identify new opportunities.
- Develop market strategies by researching lists of high potential prospects.
Qualifications
- Must have previous agency experience; applicants without prior agency or experiential backgrounds will not be considered.
- Must have previous experiential marketing experience.
- Excellent written and verbal communication skills.
Key skills/competency
- Business Development
- Experiential Marketing
- Client Relationship Management
- CRM Management
- Lead Generation
- RFP Management
- Market Research
- Sales Strategy
- Communication Skills
- Content Production
How to Get Hired at Sunset/Studios
- Research Sunset/Studios's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their agency ethos.
- Tailor your resume for experiential roles: Customize your resume to highlight relevant business development, agency, and experiential marketing achievements and keywords.
- Showcase your sales and relationship-building skills: Prepare to discuss past successes in lead generation, CRM management, and cultivating client relationships effectively.
- Demonstrate experiential industry knowledge: Be ready to articulate your understanding of current trends and successful case studies in experiential marketing during interviews.
- Highlight communication and strategic thinking: Emphasize your excellent written and verbal communication skills and ability to develop market strategies.
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