Manager - B2B Marketing

Job Summary

Sunoco LP is seeking a strategic, performance-driven B2B Marketing Manager to lead the development and execution of integrated marketing strategies focused on growing Sunoco's network of fuel station owners, operators, dealers, and commercial partners across the United States. This role is ideal for a highly analytical and growth-oriented marketer who thrives at the intersection of strategy, demand generation, sales enablement, and performance optimization. The B2B Marketing Manager will play a critical role in driving qualified pipeline growth through data-driven acquisition strategies, performance marketing, and optimized multi-channel campaigns. The successful candidate will bring deep expertise in B2B audience segmentation, customer journeys, lead nurturing, and attribution modeling, with proven experience translating marketing investment into measurable business results.

This role will be responsible for developing insight-driven acquisition strategies and targeted campaigns that position Sunoco as the partner of choice for independent fuel retailers seeking innovation, performance, and long-term business growth. The ideal candidate will understand how to identify and engage the right audiences, optimize channel performance, and translate data and insights into actionable growth strategies that improve lead quality, pipeline conversion, and ROI. Partnering closely with Sales, Account Management, Operations, Digital, Analytics, and external agency partners, this individual will help strengthen Sunoco’s value proposition within the fuel and convenience retail industry while ensuring marketing and sales efforts are aligned to deliver measurable business impact. The ideal candidate is both strategic and hands-on — someone who can develop the vision, execute the work, analyze performance, and continuously optimize based on results.

Essential Duties And Responsibilities

B2B Strategy & Customer Acquisition

• Lead the development and execution of a comprehensive B2B marketing strategy focused on growing Sunoco’s network of fuel station owners, operators, dealers, and commercial partners across the US.
• Develop insight-driven customer acquisition strategies, audience segmentation, and targeted marketing plans designed to attract and convert high-value fuel retail and commercial prospects.
• Build and execute integrated multi-channel campaigns across digital, social, CRM, trade associations, events, partnerships, and sales enablement channels to drive qualified pipeline growth.
• Develop compelling B2B messaging and positioning that clearly communicates Sunoco’s competitive advantages, innovation, and growth opportunities within the fuel and convenience retail industry.
• Identify new acquisition opportunities, emerging channels, and partnership strategies to strengthen pipeline development and business growth.

Demand Generation & Sales Alignment

• Implement and optimize lead qualification, nurturing, and handoff processes to improve lead quality, accelerate pipeline progression, and increase conversion rates.
• Partner closely with Sales, Account Management, and Operations teams to align marketing initiatives with business development priorities and improve the end-to-end customer experience.
• Collaborate with Sales teams to identify customer pain points, market opportunities, and competitive insights that can inform marketing strategy and campaign development.
• Develop and support sales enablement materials including presentations, brochures, case studies, trade show materials, and customer communications.
• Support alignment between marketing and sales strategies to improve lead quality, pipeline progression, and conversion performance.

Performance Marketing & Analytics

• Lead B2B media planning and performance optimization in partnership with agency and digital teams, leveraging attribution, conversion, and pipeline data to identify the most effective channels, audiences, and investment opportunities for customer acquisition and growth.
• Continuously monitor, evaluate, and optimize campaign and channel performance to improve lead generation effectiveness, customer acquisition, and marketing ROI.
• Establish, track, and report on KPIs including lead quality, cost per acquisition, cost per contract, pipeline contribution, conversion rates, and campaign ROI.
• Analyze customer behavior, campaign performance, and attribution data to identify trends, improve targeting strategies, and optimize marketing investment decisions.
• Partner with Analytics, Digital, CRM, and agency teams to strengthen attribution models and improve visibility into marketing and sales performance.
• Develop performance summaries and business recommendations that help guide future marketing strategy and investment decisions.

Partnerships, Events & Execution

• Lead the development and execution of the trade show, industry association, and Petroleum Marketer membership strategy to maximize brand visibility, lead generation, and business development opportunities.
• Manage the development and execution of B2B creative assets and marketing materials, including digital campaigns, paid media, social content, sales collateral, exhibits, and promotional materials.
• Lead the development and management of the B2B promotional and campaign calendar, including briefing agencies and internal stakeholders on strategy, deliverables, timelines, and budget requirements.
• Manage agency and vendor relationships to ensure high-quality execution, alignment to objectives, and efficient use of marketing resources.
• Ensure all marketing initiatives and materials align with brand standards, business objectives, and operational requirements.

Budget & Operational Management

• Support ongoing management of the B2B marketing budget, including forecasting, PO setup, invoice management, and spend optimization.
• Ensure projects are delivered on time, on budget, and aligned to business objectives and performance expectations.
• Support additional B2B strategic initiatives and ad hoc projects as required.

Requirements

Education and/or Experience, Knowledge, Skills & Abilities:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, growth marketing, partnership marketing, or related disciplines.
• Proven experience developing and executing integrated B2B marketing strategies and multi-channel lead generation campaigns that drive measurable business growth.
• Strong understanding of audience segmentation, customer acquisition strategies, lead nurturing, customer journeys, and sales funnel optimization.
• Hands-on experience with Salesforce, Pardot, or similar CRM and marketing automation platforms required.
• Experience managing B2B media planning, campaign optimization, attribution, and performance measurement in partnership with digital and media agencies.
• Strong analytical and strategic thinking skills with the ability to interpret campaign performance, attribution, ROI, pipeline metrics, and customer insights, translating findings into actionable marketing recommendations and investment decisions.
• Demonstrated ability to collaborate effectively with Sales, Account Management, Analytics, Operations, and agency partners to align marketing strategies with business objectives.
• Excellent project management and organizational skills with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
• Strong presentation, communication, and stakeholder management skills, including experience presenting to leadership teams and cross-functional partners.
• Self-starter with a growth mindset, strong business acumen, and a passion for performance-driven marketing.
• Experience within fuel, convenience retail, franchise/dealer networks, commercial sales, fleet, distribution, or multi-location retail industries is considered a strong asset.

Required Experience Is Commensurate With The Selected Job Level

• The Brand Marketing Manager level requires a bachelor’s degree and 5+ years of relevant job related experience.
• Prior experience with Salesforce and Pardot required.

Software Knowledge

• Proficient use of financial systems and analysis tools, including Microsoft Excel and Salesforce with the ability to manipulate and analyze data.

Working Conditions

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• Usually, normal office working conditions.
• Must be able to remain in a stationary position 50% of the time due to prolonged periods of sitting or standing.
• Occasional overnight travel may be required.
• Occasional visits to industrial/manufacturing settings, which may include exposure to various materials and chemicals, as well as extreme temperature conditions and loud machinery, and require appropriate personal protective equipment.

EEO Statement

Equal Opportunity Employer/Minority/Female/Disabled/Veteran

The nature and frequency of the above working conditions and requirements may vary depending on individual operational circumstances. Where feasible, the Partnership will make reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

DISCLAIMER: The above statements, which are subject to change, are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Key skills/competency

• B2B Marketing Strategy
• Demand Generation
• Performance Marketing
• Sales Enablement
• Customer Acquisition
• Audience Segmentation
• Lead Nurturing
• Attribution Modeling
• Marketing Analytics
• B2B Messaging