Social Media Specialist, Marketing
Sundayy · United States
- Hybrid
- Full-time
- $70,000 / year
- United States
Job highlights
- Manage social media operations for three distinct brands.
- Create, schedule, and publish engaging content daily.
- Engage with online communities and build brand presence.
- Collaborate with teams on content creation and logistics.
- Utilize various social media platforms and project tools.
About the role
About Sundayy
Our organization is a dynamic and innovative leader in the digital marketing and media space, specializing in legal marketing, personal injury industry insights, and personal branding. We operate three interconnected brands: Rankings.io, a premier legal marketing agency dedicated to helping attorneys grow their practices; Personal Injury Mastermind (PIM), a media platform that provides valuable content, networking, and industry events such as PIMCON for personal injury attorneys; and Chris Dreyer Co., the personal brand of our founder and industry thought leader. Our mission is to empower professionals through strategic marketing, engaging content, and community building, fostering growth and success in competitive markets. We pride ourselves on a collaborative culture, a commitment to innovation, and delivering measurable results for our clients and audiences.
About The Role
We are seeking a talented and proactive Social Media Specialist to join our team. This role is pivotal in executing the day-to-day social media operations across our three brands. The ideal candidate will take full ownership of their vertical, managing content creation, scheduling, engagement, and continuous improvement initiatives. While the Social Media Manager focuses on strategy, creative direction, and performance analysis, the Specialist will be the engine behind content execution and community engagement. This position requires a versatile individual comfortable behind a keyboard and in front of a camera, capable of executing creative briefs with their own spin and adapting tone across diverse brand voices. The role offers an exciting opportunity to shape our social presence, contribute ideas, and be an integral part of our content ecosystem.
Qualifications
- 3–5 years of hands-on social media experience (agency, in-house, or creator background)
- Proven ability to manage content across multiple platforms including LinkedIn, Instagram, TikTok, YouTube, X, and Facebook
- Comfortable on camera with experience producing regular video content
- Strong written communication skills with an understanding of brand voice
- Hands-on experience with project management tools such as ClickUp, Monday, Trello, Asana, or similar
- Proactive ownership mindset with excellent follow-through and attention to detail
- Ability to work effectively with creative and opinionated personalities
Responsibilities
- Own and manage the social media vertical, including creating, scheduling, and publishing content
- Develop and maintain content pipelines and production timelines across all brands
- Coordinate with internal teams and external contributors to capture content, secure approvals, and ensure timely delivery
- Manage logistics for content recording, including booking locations, managing talent schedules, and preparing equipment and assets
- Execute content briefs, bringing creative ideas and adapting tone for each brand
- Coordinate on-the-ground logistics for content creation days and live events
- Support platform maintenance, profile optimization, and audience engagement efforts
- Monitor and respond to comments, DMs, mentions, and tagged content daily
- Engage in outbound community management to build relationships and increase brand presence
- Maintain content asset libraries, organize content, and support repurposing of long-form content into social formats
- Assist in video editing, captioning, thumbnail creation, and metadata optimization
- Pull analytics reports, track performance metrics, and flag notable trends or shifts for review
- Stay current on platform updates, emerging trends, and cultural moments to inform content strategy and creative ideas
Benefits
- Starting salary of $70,000
- Fully remote work environment
- Unlimited paid time off (PTO)
- $100 wellness reimbursement program
- Quarterly stipend for professional development and training
- 401(k) plan with a 3% employer match (Safe Harbor)
- 100% employer-paid health insurance coverage
Equal Opportunity
We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome applicants of all backgrounds, identities, and experiences. Our hiring decisions are based solely on qualifications and merit, and we strive to create an environment where everyone feels valued and empowered to succeed.
Key skills/competency
- Social Media Management
- Content Creation
- Video Production
- Community Engagement
- Platform Expertise (LinkedIn, Instagram, TikTok, YouTube, X, Facebook)
- Project Management
- Brand Voice Adaptation
- Analytics Reporting
- Content Strategy Execution
- Copywriting
Skills & topics
- Social Media Specialist
- Digital Marketing
- Content Creation
- Video Production
- Community Management
- Social Media Marketing
- Brand Management
- TikTok
- YouTube
- X
- Remote
- Marketing Specialist
- Legal Marketing
- Personal Injury Marketing
- Personal Branding
How to get hired
- Tailor your resume: Highlight social media management, content creation, and platform expertise relevant to legal marketing and personal injury industries.
- Showcase your portfolio: Include examples of successful social media campaigns, video content, and community engagement initiatives across multiple platforms.
- Demonstrate ownership: Emphasize your proactive mindset, attention to detail, and ability to manage projects from start to finish in your application.
- Prepare for interviews: Be ready to discuss your experience with different brand voices, on-camera comfort, and how you'd adapt creative briefs.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the company culture like at Sundayy for a Social Media Specialist?
- Sundayy fosters a collaborative and innovative culture. As a Social Media Specialist, you'll be part of a team that values input, encourages idea contribution, and works together to achieve measurable results. The company emphasizes a proactive ownership mindset and effective collaboration, even with creative and opinionated personalities.
- What social media platforms does Sundayy use for its brands?
- Sundayy manages social media presence across multiple platforms for its three brands: Rankings.io, Personal Injury Mastermind (PIM), and Chris Dreyer Co. These platforms include LinkedIn, Instagram, TikTok, YouTube, X (formerly Twitter), and Facebook.
- What kind of video content is expected from the Social Media Specialist?
- The Social Media Specialist is expected to be comfortable on camera and produce regular video content. This includes executing creative briefs, adapting tone for different brands, and assisting with video editing, captioning, thumbnail creation, and metadata optimization.
- How important is community engagement in this Social Media Specialist role?
- Community engagement is a key responsibility. The Social Media Specialist will monitor and respond to comments, DMs, and mentions daily, and also engage in outbound community management to build relationships and increase brand presence across all three brands.
- What project management tools are used at Sundayy?
- Sundayy utilizes project management tools to streamline operations. Experience with tools such as ClickUp, Monday, Trello, Asana, or similar is required, as the Social Media Specialist will use these for managing content pipelines, production timelines, and coordinating tasks.
- Is this a remote position for the Social Media Specialist role?
- Yes, this Social Media Specialist position offers a fully remote work environment, allowing you to work from anywhere. This flexibility is complemented by benefits like unlimited paid time off and a wellness reimbursement program.
- What are the opportunities for professional development for a Social Media Specialist at Sundayy?
- Sundayy supports professional growth with a quarterly stipend for professional development and training. This can be used for courses, certifications, or other learning opportunities relevant to your role as a Social Media Specialist.
- How does Sundayy handle performance evaluation for Social Media Specialists?
- While the Social Media Manager focuses on performance analysis, the Specialist is responsible for pulling analytics reports, tracking performance metrics, and flagging notable trends or shifts. This data-driven approach informs content strategy and continuous improvement initiatives.