Copywriter, Sr.
Sundayy · United States
- Hybrid
- Full-time
- $95,000 / year
- United States
Job highlights
- Craft compelling copy for nutraceutical products.
- Translate complex science into consumer language.
- Ensure FDA/FTC compliance for all content.
- Develop direct-response marketing campaigns.
- Collaborate with marketing and compliance teams.
About the role
About The Company
ProCaps Laboratories is a leading manufacturer in the nutraceutical industry, renowned for its commitment to quality, innovation, and scientific integrity. With a focus on producing high-grade dietary supplements, ProCaps has established itself as a trusted name among health-conscious consumers and healthcare professionals alike. The company prides itself on its adherence to strict manufacturing standards, regulatory compliance, and a mission-driven approach to promoting wellness through science-backed products. ProCaps Laboratories fosters a collaborative and dynamic work environment that values integrity, continuous improvement, and the professional growth of its team members.
About The Role
The Senior Copywriter at ProCaps Laboratories is a pivotal role responsible for crafting persuasive, accurate, and brand-aligned copy across all consumer touchpoints. This role demands a nuanced understanding of nutraceutical science, combined with a strong direct-response marketing instinct. The Senior Copywriter will serve as the primary voice for the company's messaging, translating complex scientific information into compelling consumer language that builds trust, encourages engagement, and drives conversions. The ideal candidate will possess a meticulous attention to detail, a strategic mindset, and the ability to collaborate effectively with cross-functional teams including marketing, compliance, and creative departments. This position offers an exciting opportunity to influence brand perception and consumer behavior through scientifically grounded and ethically compliant content.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, or related field
- 5+ years of copywriting experience, with a portfolio demonstrating multi-channel marketing copy
- Experience writing for dietary supplements, nutraceuticals, functional foods, pharmaceuticals, or health and wellness brands
- Proven track record of creating direct-response copy that results in measurable conversions
- Proficiency with AI writing tools such as Claude, ChatGPT, Jasper, and the ability to evaluate, edit, and ensure compliance of AI-generated content
- Familiarity with email marketing platforms, CMS systems, and digital content workflows
- Strong proofreading and editing skills
- Knowledge of FDA/FTC regulations related to health claims and marketing claims
- Preferred: Experience with nutraceutical or supplement label copy and regulatory review processes
- Preferred: Knowledge of nutritional science, biochemistry, or related fields
- Preferred: Experience working in founder-led or mission-driven brand environments
- Exceptional written communication skills, capable of producing technical and conversational copy
- High attention to detail and commitment to accuracy in science and brand voice
- Ability to synthesize complex information into clear, compelling language
- Self-motivated, organized, and able to manage multiple projects simultaneously
- Receptive to editorial feedback and collaborative in approach
Responsibilities
- Own all consumer-facing copy across product labels, website, Amazon listings, email campaigns, SMS, and social media, ensuring consistency with brand voice and messaging standards
- Develop persuasive direct-response copy for promotional campaigns, landing pages, and conversion funnels that drive immediate action
- Translate complex ingredient science and mechanisms of action into accessible, compelling consumer language without compromising scientific accuracy
- Maintain and apply the documented founder voice across all channels, balancing educational, trust-building tone with channel-specific performance goals
- Create engaging customer newsletters, blog articles, and educational marketing materials that foster loyalty and trust
- Collaborate closely with the compliance team to review and refine copy, ensuring adherence to FDA/FTC regulations regarding health and structure-function claims
- Partner with creative, design, and digital teams to ensure cohesive messaging and visual storytelling
- Utilize AI writing tools to streamline content creation while maintaining editorial integrity and scientific accuracy
- Manage multiple projects within a fast-paced, deadline-driven environment, prioritizing tasks effectively
Benefits
- Salary Range: $80,000 - $110,000 annually, commensurate with experience and qualifications
- Discretionary company-wide bonus eligibility
- Top-tier Medical, Dental & Vision coverage, with $0 cost when participating in the Wellness Program
- Paid Time Off and eight company holidays
- 401(k) plan with up to 4.5% company match
- 100% company-paid Life and Short Term Disability insurance
- Gym membership reimbursement
- Vitamin allowance and employee discounts
- Health Savings Account funded by the company ($1,600/year)
- Cash reward employee referral program
- Pet insurance options
- Dynamic work environment emphasizing safety, quality, community, and professional growth
Equal Opportunity
ProCaps Laboratories is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, age, disability, sexual orientation, religion, or any other protected status. All qualified applicants will receive consideration for employment without regard to these factors.
Key skills/competency
- Copywriting
- Direct Response Marketing
- Nutraceutical Science
- Brand Voice
- FDA/FTC Regulations
- Content Strategy
- AI Writing Tools
- Digital Marketing
- Technical Writing
- Editing and Proofreading
Skills & topics
- Senior Copywriter
- Copywriting
- Nutraceuticals
- Direct Response
- Marketing
- Content Creation
- Health and Wellness
- FDA Regulations
- Advertising
- Content Strategy
How to get hired
- Tailor your resume: Highlight your copywriting experience in dietary supplements and direct-response results.
- Showcase your portfolio: Include diverse examples of multi-channel marketing copy, especially for health brands.
- Address AI proficiency: Emphasize your experience with AI writing tools and your ability to edit for compliance.
- Emphasize regulatory knowledge: Detail your understanding of FDA/FTC guidelines for health claims.
- Prepare for interview questions: Be ready to discuss your process for translating science into consumer-friendly language.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Senior Copywriter position at ProCaps Laboratories?
- The salary range for the Senior Copywriter position at ProCaps Laboratories is $80,000 - $110,000 annually, commensurate with experience and qualifications.
- Does ProCaps Laboratories offer benefits for the Senior Copywriter role?
- Yes, ProCaps Laboratories offers a comprehensive benefits package, including medical, dental, vision, paid time off, 401(k) with company match, life and disability insurance, gym reimbursement, vitamin allowance, and an HSA contribution.
- What are the key qualifications for the Senior Copywriter at ProCaps Laboratories?
- Key qualifications include a Bachelor's degree in a related field, 5+ years of copywriting experience with a strong portfolio, experience in the health/wellness or nutraceutical industry, and proven direct-response marketing success. Proficiency with AI writing tools and knowledge of FDA/FTC regulations are also important.
- What is the work arrangement for this Senior Copywriter role?
- While not explicitly stated, the description implies a collaborative environment with cross-functional teams, suggesting an on-site or potentially hybrid arrangement. Further clarification would be needed.
- What kind of content will the Senior Copywriter be responsible for at ProCaps Laboratories?
- The Senior Copywriter will be responsible for all consumer-facing copy, including product labels, website content, Amazon listings, email campaigns, SMS, social media, promotional materials, landing pages, newsletters, and blog articles.
- How important is understanding FDA/FTC regulations for this role?
- Understanding FDA/FTC regulations is critical, as the Senior Copywriter must ensure all copy, especially health and structure-function claims, adheres strictly to these guidelines. Collaboration with the compliance team is a key responsibility.
- What is the company culture like at ProCaps Laboratories?
- ProCaps Laboratories fosters a collaborative and dynamic work environment that values integrity, continuous improvement, and professional growth. They emphasize safety, quality, community, and a mission-driven approach.
- Does ProCaps Laboratories offer opportunities for professional growth for a Senior Copywriter?
- Yes, the company emphasizes the professional growth of its team members and fosters an environment of continuous improvement, suggesting opportunities for development within the role and company.