Senior AI Search Strategist

About The Company

829 Studios is a Boston-based integrated digital marketing agency dedicated to helping organizations unlock their full potential and achieve their most ambitious goals. Combining data-driven strategies with creative branding, the agency partners with a diverse range of clients across various industries, including venture-backed startups, publicly traded companies, non-profits, and more. Recognized as one of the nation's top agencies, 829 Studios has received numerous accolades such as the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50, and inclusion in HubSpot's Top Digital Agencies list. The company fosters a collaborative environment that emphasizes innovation, diversity, equity, inclusion, and belonging, ensuring continuous growth for both the organization and its employees.

About The Role

The Senior AI Search Strategist at 829 Studios plays a critical role in transforming organic search strategies within an AI-first landscape. This position involves executing innovative SEO initiatives and pioneering new approaches across emerging platforms like ChatGPT, Gemini, Perplexity, and Claude. The successful candidate will be responsible for developing and refining strategies that enhance visibility on traditional search engines and large language models (LLMs). Working closely with the Head of AI Search & Strategy, this role requires technical expertise in implementing AI-powered SEO tactics, content frameworks, structured data, and experimentation. The strategist will stay at the forefront of SEO and AI innovations, researching trends, testing new tactics, and providing actionable insights to leadership. This position offers a unique opportunity to influence the future of search marketing and position 829 Studios as a leader in AI-driven search strategies.

Qualifications

• 3 to 7 years of SEO experience, preferably within an agency or fast-paced environment
• Proven track record of increasing organic traffic through on-page SEO, technical audits, and site improvements
• Deep understanding of the AI search ecosystem and large language models (LLMs)
• Experience with SEO tools such as Screaming Frog, GA4, Google Search Console, Looker Studio, Semrush, Ahrefs, and schema testing tools
• Strong knowledge of structured data, web architecture, and markup languages (Schema.org, MCP.json, speakable schema)
• Excellent data visualization and presentation skills, capable of communicating complex insights to executive audiences
• Analytical mindset with a passion for testing, learning, and adapting to evolving search behaviors
• Interest in emerging AI search trends, prompt engineering, retrieval strategies (RAG), and plugins
• Light coding skills in Python and proficiency in HTML/CSS are advantageous
• Contributions to frameworks, tools, or thought leadership in SEO or AI are a plus

Responsibilities

• Lead and scale Answer Engine Optimization (AEO) efforts to improve client visibility on AI-generated platforms such as Google SGE, Perplexity, and ChatGPT
• Develop and execute AI Search Optimization (AISEO) strategies to enhance brand discoverability within large language models
• Support technical implementation of AI-driven SEO tactics, including crawlability enhancements, structured data markup, and LLM-ready content frameworks
• Analyze AI model outputs to identify risks such as hallucinations, visibility gaps, and opportunities for performance improvement
• Conduct comprehensive SEO audits, competitive analysis, and keyword/entity research to inform strategy
• Design holistic content strategies that integrate traditional SEO with AI search visibility goals
• Collaborate with engineering and product teams to optimize site architecture, crawl paths, and indexation processes
• Monitor and report on performance metrics using platforms like GA4, Google Search Console, and Looker Studio
• Prototype and refine internal tools, dashboards, and frameworks for AI search performance tracking
• Stay current with AI developments, including prompt engineering, retrieval methods, multimodal search, and generative answer formats
• Partner with cross-functional teams including content, analytics, design, and development to implement strategies effectively
• Create compelling data visualizations and present strategic insights to internal leadership and clients

Benefits

• Remote work flexibility with options to work from our Boston office or from states including AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA
• Generous paid time off, including vacation days that increase with tenure and 12 company holidays
• Summer Fridays from Memorial Day through Labor Day
• 401(k) plan with a 4% Safe Harbor employer match after one year of employment
• Life insurance coverage at no cost to employees
• Short-term disability benefits to support employees during illness or injury
• Comprehensive healthcare plans with 80% employer coverage for medical and dental, and 100% for vision
• Pre-tax commuter benefits to reduce transportation expenses
• Funding and access to continuing education, including webinars, digital courses, and conference attendance

Key skills/competency

• Senior AI Search Strategist
• SEO
• AI Search Optimization
• LLMs
• Structured Data
• Prompt Engineering
• RAG
• AEO
• Technical SEO
• Content Strategy