Marketing Manager

About The Company

Sync.com is a leading privacy-first cloud storage and document collaboration provider, renowned for its commitment to end-to-end encrypted cloud content management. With over 2.7 million businesses and individuals trusting Sync to safeguard their files, the company has established itself as a global leader in secure cloud solutions. As the company continues to expand into new markets and enhance its enterprise offerings, it remains dedicated to building a diverse and inclusive team that drives innovation and growth. Sync.com’s mission is to provide users with a secure, private, and accessible platform for their data, especially in an era where privacy concerns are paramount. The company’s culture emphasizes craftsmanship, impact, and continuous improvement, offering employees the opportunity to contribute meaningfully from day one.

About The Role

Sync.com is seeking a highly experienced and performance-driven Digital Marketing Leader to spearhead its digital marketing initiatives. This role requires a strategic thinker with a hands-on approach to campaign management, conversion rate optimization, and team leadership. The ideal candidate will own the full acquisition funnel—from paid search and social to SEO, email marketing, and landing page optimization—ensuring each component works synergistically to drive growth. You will be responsible for managing significant ad spend across multiple markets including the US, Canada, and international territories, continually optimizing campaigns based on key metrics such as ROAS, CPA, and LTV. Your expertise in building high-converting landing pages, running rigorous CRO programs, and crafting compelling email and lifecycle marketing campaigns will be critical to your success. Additionally, you will lead and develop a marketing team, collaborate closely with product, sales, and customer success teams, and own the data analytics to inform strategic decisions. This role offers a unique opportunity to make an immediate impact by directly influencing revenue growth through innovative and effective marketing strategies.

Qualifications

• 5-8 years of experience in digital marketing, with at least 2 years managing paid acquisition campaigns
• Proven expertise in SaaS marketing, with B2B, B2C, or hybrid experience preferred
• Strong copywriting skills, with a passion for crafting engaging headlines, ad copy, and landing page content
• Hands-on experience managing paid advertising platforms such as Google Ads, Meta, Bing, with a track record of managing six-figure monthly budgets
• Demonstrated ability to build and optimize landing pages in CMS platforms like HubSpot
• Experience running continuous CRO programs, prioritizing hypotheses based on impact, and analyzing test results
• Proficiency in email and lifecycle marketing, including nurturing sequences and re-engagement campaigns
• Strong analytical skills with the ability to extract insights from GA4, HubSpot, and ad platform analytics
• Technical competence in setting up conversion tracking, troubleshooting attribution issues, and building reports
• Leadership skills with experience managing and developing marketing teams
• Excellent organizational skills, capable of managing multiple campaigns simultaneously
• Curiosity and a proactive approach to learning new marketing trends, platforms, and strategies

Responsibilities

• Own and optimize the entire acquisition funnel, including paid search, paid social, SEO, email, landing pages, and CRO efforts
• Manage and optimize paid advertising campaigns across Google Ads, Meta, Bing, and other platforms, ensuring efficient use of budgets and maximizing ROAS
• Design, build, and test landing pages that prioritize conversion, working closely with design and content teams
• Lead the CRO program by generating hypotheses, prioritizing tests, and analyzing results to improve conversion rates continuously
• Develop and execute email marketing and lifecycle campaigns that nurture leads, drive engagement, and increase revenue
• Manage a marketing team, providing leadership, setting clear expectations, and fostering professional growth
• Own and analyze marketing data, creating reports and dashboards to inform decision-making and demonstrate campaign performance
• Collaborate cross-functionally with product, sales, and customer success teams to align marketing strategies with company goals
• Audit existing marketing assets and programs, identifying leaks and opportunities for improvement
• Stay updated on industry trends, testing new platforms and tactics to maintain a competitive edge

Benefits

• Competitive compensation package
• Generous wellness and health programs
• Choice of high-quality computer hardware and equipment
• Paid vacation and time off
• Remote work flexibility

Equal Opportunity

Sync.com is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, disability, or any other characteristic protected by law. We are dedicated to providing accommodations throughout the recruitment process to ensure equal access for all applicants. If you require any accommodations, please inform us during your application.

Key skills/competency

• Digital Marketing Leader
• Acquisition Funnel Optimization
• Paid Acquisition Campaigns
• Conversion Rate Optimization (CRO)
• SaaS Marketing
• Email Marketing
• Landing Page Optimization
• Marketing Analytics
• Team Leadership
• Budget Management