Digital Marketing & Web Manager
Sundayy · United States
- Hybrid
- Full-time
- $85,000 / year
- United States
Job highlights
- Lead digital presence for a Montessori education organization.
- Manage website, digital campaigns, and analytics.
- Utilize SEO, ASO, and paid advertising strategies.
- Collaborate with teams for user engagement.
- Drive organizational goals through digital innovation.
About the role
About The Company
The American Montessori Society (AMS) is a leading organization dedicated to supporting Montessori education through advocacy, professional development, and resources. Committed to advancing the Montessori philosophy as a research-validated and enduring educational model, AMS provides leadership and standards that help educators, parents, and communities foster environments where children can thrive. With a focus on innovation and community engagement, AMS strives to promote high-quality Montessori practices across diverse settings, ensuring that the principles of respect, independence, and holistic development remain at the forefront of educational discourse.
About The Role
We are seeking a highly skilled Digital Marketing and Web Manager to join our team. This strategic role involves leveraging digital channels to enhance AMS’s online presence, support its mission, and engage its community effectively. The Digital Marketing and Web Manager will serve as the primary leader for all AMS digital platforms, particularly amshq.org, ensuring these channels operate as high-performing tools for awareness, engagement, and conversion. The ideal candidate will possess a deep understanding of web platform management, digital advertising, content strategy, and user experience design. They will be responsible for overseeing website operations, managing digital campaigns, analyzing performance metrics, and implementing continuous improvements to optimize user engagement and organizational goals. This position offers an exciting opportunity for a forward-thinking digital marketing professional to make a meaningful impact in the field of Montessori education through innovative digital strategies and community-focused storytelling.
Qualifications
- 5+ years of experience in digital marketing, with a focus on website management, analytics, and paid advertising
- Hands-on experience managing WordPress websites, including updates, optimizations, and collaboration with external web agencies
- Proficiency with digital advertising platforms such as Google Ads (including Google Ad Grants), Meta Ads, and LinkedIn Ads
- Familiarity with marketing automation tools like HubSpot or similar platforms
- Strong knowledge of SEO, AEO, and GEO strategies, including keyword optimization and technical SEO
- Proven ability to analyze data using GA4 and other analytics tools, translating insights into actionable strategies
- Excellent organizational and project management skills, capable of managing multiple priorities in a fast-paced environment
- Exceptional communication skills to effectively liaise between technical teams and non-technical stakeholders
- Experience working in nonprofit marketing environments preferred
- Interest or knowledge of Montessori education is a plus
- Demonstrates a positive, flexible, and collaborative team approach
Responsibilities
- Oversee and maintain AMS’s primary website (amshq.org), ensuring accessibility, usability, and high conversion rates for key actions such as memberships and event registrations
- Develop and implement website content strategies in collaboration with subject matter experts, adhering to UX/UI best practices
- Manage associated AMS digital platforms including AMS Learning (Elevate), AMS Connect (Higher Logic), AMS Jobs Board (JobBoardHQ), and Events (Cvent), evaluating and improving their functionality
- Align web content and advertising messaging with AMS’s broader organizational goals and initiatives
- Provide guidance on SEO, AEO, and GEO best practices to optimize content visibility and engagement
- Research emerging digital tools, platforms, and creative mediums, including AI, to enhance web performance and engagement strategies
- Identify opportunities for content development, perform keyword and competitor research, and implement website enhancements
- Establish and enforce website governance policies, including publication workflows, content review schedules, and role permissions
- Design, launch, and optimize paid advertising campaigns across Google, LinkedIn, and Meta platforms, continuously improving performance through A/B testing
- Utilize GA4 and other analytics tools to monitor campaign and website performance, generating reports to inform strategic decisions
- Analyze digital performance metrics to identify areas for improvement and implement solutions to enhance user experience and engagement
- Collaborate with external partners to ensure a cohesive and scalable digital ecosystem
- Lead efforts to improve website functionality, navigation, and overall user experience based on data insights and user feedback
Benefits
- Comprehensive medical, dental, and vision insurance coverage
- 403(b) retirement plan with employer matching
- Life insurance and long-term disability coverage
- Generous paid time off, sick days, and holiday leave
- Professional development opportunities
- Supportive and collaborative work environment
- Access to resources promoting work-life balance and personal growth
Equal Opportunity
The American Montessori Society is an equal opportunity employer. We are committed to fostering a diverse and inclusive workplace and do not discriminate on the basis of sexual orientation, gender identity or expression, race, color, religion, national origin, sex, age, marital status, disability, veteran status, genetic information, family responsibilities, political affiliation, or any other legally protected status. We encourage applicants from all backgrounds to apply and join our mission-driven team.
Key skills/competency
- Digital Marketing
- Web Management
- WordPress
- Google Ads
- Meta Ads
- LinkedIn Ads
- SEO
- GA4 Analytics
- Content Strategy
- User Experience (UX)
Skills & topics
- Digital Marketing
- Web Management
- WordPress
- Google Ads
- Meta Ads
- LinkedIn Ads
- SEO
- GA4 Analytics
- Content Strategy
- Nonprofit Marketing
- Website Optimization
- Campaign Management
- User Experience
- AMS
- Montessori
How to get hired
- Tailor your resume: Highlight your 5+ years of digital marketing experience, focusing on website management, analytics, and paid advertising. Emphasize WordPress proficiency and success with Google Ads, Meta Ads, and LinkedIn Ads.
- Showcase your skills: Demonstrate your understanding of SEO, AEO, GEO, GA4, and marketing automation tools like HubSpot. Quantify your achievements with data and insights in your application.
- Address AMS's mission: If you have experience in nonprofit marketing or a passion for Montessori education, clearly state this to align with the organization's values and goals.
- Prepare for interviews: Be ready to discuss your experience managing multiple digital platforms, developing content strategies, and collaborating with diverse stakeholders. Showcase your analytical and problem-solving abilities.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for the Digital Marketing and Web Manager at AMS?
- The Digital Marketing and Web Manager at AMS is responsible for overseeing and maintaining amshq.org, developing website content strategies, managing various digital platforms (AMS Learning, AMS Connect, AMS Jobs Board, Cvent), and aligning digital efforts with organizational goals. This includes guidance on SEO/AEO/GEO, researching new digital tools, designing and optimizing paid ad campaigns, and analyzing performance metrics using GA4 to improve user experience and engagement.
- What qualifications are essential for the Digital Marketing and Web Manager role at the American Montessori Society?
- Essential qualifications include 5+ years of experience in digital marketing with a focus on website management, analytics, and paid advertising. Proficiency with WordPress, Google Ads, Meta Ads, LinkedIn Ads, GA4, and knowledge of SEO/AEO/GEO strategies are crucial. Experience with marketing automation tools like HubSpot and strong organizational and communication skills are also required.
- Does the American Montessori Society prefer candidates with specific industry experience for the Digital Marketing and Web Manager position?
- While not strictly required, experience working in nonprofit marketing environments is preferred for the Digital Marketing and Web Manager role. Additionally, any interest or knowledge of Montessori education is considered a plus, as it can help the candidate better understand and serve the AMS community.
- What kind of digital platforms will the Digital Marketing and Web Manager be responsible for at AMS?
- The Digital Marketing and Web Manager will be primarily responsible for AMS's main website, amshq.org. They will also manage and improve associated AMS digital platforms, including AMS Learning (Elevate), AMS Connect (Higher Logic), AMS Jobs Board (JobBoardHQ), and the Events platform (Cvent).
- How does AMS approach digital advertising for the Digital Marketing and Web Manager role?
- AMS utilizes paid advertising campaigns across platforms such as Google Ads (including Google Ad Grants), Meta Ads, and LinkedIn Ads. The Digital Marketing and Web Manager will be responsible for designing, launching, and continuously optimizing these campaigns through A/B testing and performance analysis to achieve organizational goals.
- What analytics tools are used by the Digital Marketing and Web Manager at AMS?
- The Digital Marketing and Web Manager will utilize Google Analytics 4 (GA4) and other analytics tools to monitor campaign and website performance. The ability to analyze data, translate insights into actionable strategies, and generate reports to inform strategic decisions is a key requirement for this role.