Senior CRM Manager France

Your role

As our Senior CRM Manager France, you are the architect of customer retention & loyalty, responsible for maximizing Customer Lifetime Value (CLV) and driving scalable retention growth in the French market.

You will:

• Identify, champion, and implement French-market-specific retention initiatives (local payment methods, cultural events, etc.).
• Manage and execute localized campaigns using the Bloomreach CRM/Marketing Automation platform in collaboration with Central CRM Operations.
• Act as the primary interface between the French country team and the Central CRM team.
• Analyze customer behavior to identify churn risks and optimize retention pathways for increased CLV.
• Lead A/B tests and experimentation on French-specific messaging, incentives, and timing.
• Monitor key retention KPIs like repeat purchase rates, cohort performance, and loyalty program outcomes.

Your profile

The ideal candidate:

• Has 5+ years in CRM, Retention Marketing, or Customer Lifecycle Management in E-commerce or D2C.
• Understands the French market, consumer psychology, and loyalty drivers.
• Is proficient in data analysis (cohorts, CLV, churn rates) and can turn numbers into actionable strategies.
• Speaks French at a C2 level and is fluent in English.
• Desirable experience in the supplement, nutrition, or health & wellness industries.
• Is hands-on, highly organized, and thrives on ownership and responsibility.
• Is based in Berlin and can attend the office multiple times per week.

What we offer

• Attractive discounts on a range of natural, high-quality products.
• 28 days paid time off per year plus additional leave during the holidays.
• Urban Sports Club membership and transport benefits (Swapfiets or Deutschlandticket subsidy).
• Hybrid work model with opportunities for office and remote work.
• Discounts on popular brands such as Flaconi, Bosch, Apple, and Expedia.
• Real ownership and room for new initiatives along with a supportive, diverse team environment.
• Office perks like organic teas, superfoods, tea parties, and team events.

Key skills/competency

CRM, retention, loyalty, French market, Bloomreach, A/B testing, KPIs, data analysis, copywriting, e-commerce.