Product Marketing Team Lead

About Sumsub

Sumsub is a leading full-cycle verification platform that enables scalable compliance. We provide identity and business verification, ongoing monitoring, and adaptable solutions for different risk appetites and market demands, ensuring global compliance. Our platform allows for customized analytics and workflows with a no-code interface.

Over 4,000 clients, including industry leaders like Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo, trust Sumsub to accelerate growth, prevent fraud, and maintain compliance worldwide.

About the Product Marketing Team Lead Role

As a Product Marketing Team Lead at Sumsub, you will be instrumental in defining the positioning, messaging, and go-to-market strategy for our flagship products. This role involves leading a high-impact team, collaborating closely with Product and GTM leaders, and playing a pivotal role in driving commercial success and market leadership for Sumsub.

What You Will Be Doing

• Lead a Product Marketing Unit of three focused on Sumsub’s flagship products, including User Verification and Business Verification, emphasizing people management, strategic leadership, and external evangelism.
• Develop and evolve positioning and messaging for the Sumsub Platform within your assigned product portfolio, aligning with the broader Product Marketing strategy.
• Serve as the primary external spokesperson and evangelist for the Sumsub Platform, representing the company at key industry events, webinars, podcasts, and other public forums.
• Drive initiatives supporting revenue growth across the product portfolio by setting clear team priorities and partnering effectively with Product and GTM functions on execution.
• Ensure consistent product narratives across all customer touchpoints through alignment with Product Marketing, Sales, Customer Success, and Marketing teams.
• Guide market, customer, and competitive research efforts within the team, ensuring insights directly inform positioning, messaging, and go-to-market direction.
• Lead go-to-market strategy for product launches within the portfolio, coordinating cross-functional stakeholders and ensuring alignment with broader Product Marketing priorities.
• Collaborate closely with the Product Marketing Director and peer Product Marketing Lead for alignment, knowledge sharing, and cohesive external messaging.

About You

• 7+ years of experience in B2B SaaS marketing, with a strong background in Product Marketing and proven collaboration with Product and GTM teams.
• Demonstrated experience leading a Product Marketing team, including setting strategic direction, prioritizing work, and fostering team member development.
• Strong executive communication and stakeholder management skills, with the ability to build credibility, influence decision-making, and inspire Sales and other GTM teams.
• Extensive public speaking experience, including representing products or platforms at industry events, conferences, webinars, and other external forums.
• Hands-on experience defining go-to-market strategies for new and evolving products, encompassing positioning, messaging, and sales enablement.
• Experience shaping and guiding marketing strategies and integrated campaigns, working through teams and cross-functional partners rather than day-to-day execution.
• Strong analytical and strategic thinking skills, capable of interpreting data, market insights, and customer feedback to inform decisions and priorities.
• Fluent written and spoken English, with the ability to adapt messaging for diverse audiences, from technical stakeholders to external buyers.
• Comfortable operating in a fast-moving, competitive environment, demonstrating sound judgment, accountability, and the ability to make decisions with incomplete information.

What We Offer

• Remote-first, trust-based culture: Work from where you're most productive; no mandatory office days.
• True flexibility: Adjust your working hours as needed, maintaining productivity and team sync.
• Extra time off: Enjoy your birthday, 10 personal days, 7 sick days (no paperwork), plus Christmas and New Year breaks.
• Work that matters: Contribute to building a secure, accessible, and inclusive digital world, fighting fraud and enhancing online trust.
• Fair and transparent compensation: Pay is benchmarked to the market.
• Truly global: Work across continents and time zones, impacting a worldwide customer base.
• Growth built in: Benefit from clear goals, open feedback, personal development plans, learning opportunities, and covered role-specific events.
• Team offsites: Fully covered trips a few times a year for in-person collaboration and recharging.
• Getting you set up: Receive all necessary tools and hardware for effective work.
• Friendly by design: Experience a human, open, and kind culture that values individuality and diverse perspectives.

The Hiring Stages

The hiring process for the Product Marketing Team Lead role typically involves: TA screening → Interview with Director of Product Marketing → Product Marketing pitch and presentation with the CMO → Final conversation with a member of the executive team.

Key Skills/Competency

• Product Marketing Leadership
• Go-to-Market Strategy
• B2B SaaS Marketing
• Positioning & Messaging
• Team Management
• External Evangelism
• Stakeholder Management
• Market Research
• Sales Enablement
• Strategic Thinking