Communications Manager, Product & Community
Substack · New York, NY
- On site
- Full-time
- $130,000 / year
- New York, NY
Job highlights
- Drive product and community communications strategy.
- Tell stories for product launches and updates.
- Engage with and support creator community.
- Represent Substack externally as spokesperson.
- Manage communications workflow and inquiries.
About the role
About Substack
Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions, while offering them creative freedom, ownership, and a direct connection to their audiences.About the Role
As Substack's Communications Manager, Product & Community, you will move fluidly across product storytelling, creator community engagement, and brand work, bringing sharp instincts and strong execution to wherever the team needs you most. This role is ideal for someone energized by variety and comfortable with a scope that evolves as the team grows. If you thrive in fast-moving environments, write with clarity and purpose, are comfortable representing the brand externally as a spokesperson when needed, and care deeply about what independent creators are building, we’d love to meet you. This position will join the Communications team and report directly to the Communications Lead.Core Responsibilities
- Partner with engineering, partnerships, and product marketing to bring launches and product updates to life through clear, integrated storytelling — including blog posts, press materials, briefings, FAQs, pitch assets, and targeted emails.
- Work with creators to coordinate beta testing, gather testimonials, and highlight compelling examples of how writers and creators are building on Substack.
- Produce and occasionally host external educational programming, including creator Q&As and masterclasses, in collaboration with our education producer, while leading internal cross-team standups.
- Support brand initiatives and special projects, including announcements, partnerships, and cultural moments across earned, social, and editorial channels.
- Serve as a public-facing representative of Substack on Notes, engaging with creator and subscriber conversations, responding to questions, and surfacing feedback to product, support, and other internal teams.
- Maintain internal trackers for launches, updates, and press opportunities, and help triage incoming press inquiries and communications requests with speed and good judgment.
About You
- 4-6 years of experience in communications.
- An exceptional writer who can translate complex, technical ideas into clear, engaging narratives for a range of audiences.
- A generalist at heart. You're as comfortable crafting a product launch post as you are jumping into a creator Q&A, going on-camera to present a masterclass, or supporting an internal workflow.
- Comfortable with ambiguity and energized by a scope that may evolve over time.
- Strong organizational skills and the ability to manage multiple workstreams without letting things slip.
- Experience working cross-functionally with product, partnerships, or community teams.
- Resourceful and self-directed. You find your footing quickly and don't wait to be told what to do next. You have a high sense of initiative and urgency.
- Curious about culture, media, and the creator economy, and excited about helping independent creators succeed.
- Willing to collaborate with any writer or creator on the platform regardless of their views.
- Based in New York City or San Francisco.
Compensation and Benefits
Substack’s compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation salary range for this role is $115,000-$130,000. Multiple factors, including candidate experience and expertise, determine final offer amounts and may vary from the amounts listed above.Equal Opportunity Employer
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking here.
Key skills/competency
- Communications
- Product Storytelling
- Creator Community Engagement
- Brand Management
- Content Creation
- Public Relations
- Media Relations
- Cross-functional Collaboration
- Technical Writing
- Social Media Management
Skills & topics
- Communications Manager
- Product Marketing
- Community Management
- Content Strategy
- Public Relations
- Brand Storytelling
- Creator Economy
- Media Relations
- Editorial
- Writing
How to get hired
- Tailor your resume: Highlight communications experience, especially in product storytelling and creator engagement.
- Showcase writing skills: Provide examples of clear, engaging narratives for diverse audiences.
- Demonstrate generalist ability: Mention experience across product launches, Q&As, and cross-functional work.
- Express passion: Convey your interest in the creator economy and independent expression.
- Prepare for interviews: Be ready to discuss your approach to ambiguity and managing multiple projects.
Technical preparation
Master product launch communication strategies.,Practice translating technical concepts clearly.,Develop community engagement messaging.,Prepare to represent brand publicly.
Behavioral questions
Describe managing ambiguity and evolving scope.,Share an example of cross-functional collaboration.,How do you prioritize multiple workstreams?,Discuss your passion for the creator economy.
Frequently asked questions
- What are the key responsibilities for a Communications Manager at Substack?
- As a Communications Manager at Substack, you'll be responsible for product storytelling, creator community engagement, and brand initiatives. This includes crafting narratives for product launches, supporting creators, producing educational content, and acting as a public-facing representative on platforms like Notes. You will also manage communication workflows and triage inquiries.
- What experience is required for the Communications Manager role at Substack?
- Substack is seeking candidates with 4-6 years of communications experience. Key qualifications include exceptional writing skills for translating technical ideas into engaging narratives, a generalist mindset, comfort with ambiguity, strong organizational skills, and experience working cross-functionally. Curiosity about culture, media, and the creator economy is also essential.
- What is the salary range for the Communications Manager position at Substack?
- The cash compensation salary range for the Communications Manager role at Substack is $115,000 to $130,000 annually. This range may vary based on candidate experience, expertise, and other factors. The role also includes equity and benefits for full-time employees.
- What is Substack's stance on diversity and inclusion for the Communications Manager role?
- Substack is an equal opportunity employer and considers all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. They are looking for individuals passionate about independent expression and building better business models for creators.
- What makes the Communications Manager role at Substack unique?
- This role offers a unique opportunity to shape the narrative around a platform empowering independent creators. You'll work across product, community, and brand, with a scope that evolves. It's ideal for a generalist who thrives in dynamic environments and is passionate about the future of media and the creator economy.
- What are the required locations for the Communications Manager job at Substack?
- Candidates for the Communications Manager position must be based in either New York City or San Francisco.