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Job Description
Associate Marketing Communications Manager - Interventional Spine
Stryker is seeking a creative and strategic Associate Marketing Communications Manager to join our Interventional Spine (IVS) business. This is a remote role, with a preference for candidates located in the Eastern & Central Time Zones.
About the Role
As the Associate Marketing Communications Manager, you will be the creative engine for the IVS business, responsible for building strategy and translating it into actionable plans. This dynamic and collaborative role requires strategic planning and tactical execution. You will connect people, ideas, tools, and stories to maximize impact, working closely with stakeholders to understand customer needs and elevate the IVS brand.
What You Will Do:
- Bring the brand to life by building and translating marketing strategies into action.
- Develop persuasive, benefit-driven messaging to articulate value propositions to different customer groups.
- Support the development and authoring of Commercialization Plans for launches and Annual Marketing Plans, translating strategies into actionable tactics.
- Provide creative direction for marketing and promotional materials, including messaging, collateral development, digital, and advertising strategies.
- Write and edit publishing materials, scripts, or other communication media.
- Lead the development of marketing copy or promotional text for specific publications.
- Leverage different marketing channel strategies, tracking impact, and making strategic channel decisions based upon ROI.
- Assess competitive insights, adjusting messaging, strategy, and tactics as needed.
- Serve as a brand steward, adhering to and promoting Stryker’s visual and verbal brand guidelines.
- Develop visually stimulating and concise presentations for various audiences.
- Support sales enablement platforms with updated collateral and communication templates.
- Apply clinical and technical knowledge to develop unique assets for the sales team.
- Support internal communication needs, including editorial calendar management and reporting.
- Develop and manage key vendor and agency relationships.
- Develop and maintain project calendars to establish priorities and track deliverables.
- Identify, track, analyze, and report on key metrics.
- Manage activity budgets and related expenses.
What You Need (Required):
- Bachelor’s degree required.
- 6+ years of work experience required.
Preferred Qualifications:
- MBA preferred.
- 3+ years of medical device or marketing experience preferred.
- Excellent presentation and interpersonal communication skills.
- Agency management experience.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects while delivering on established timelines.
- Ability to be persuasive in the absence of organizational authority.
- Must be able to understand and work within complex interdivisional procedures and policies.
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint), Adobe Creative Suite (InDesign, Illustrator), and Marketo platforms.
Key skills/competency
- Marketing Communications
- Brand Strategy
- Messaging Development
- Content Creation
- Digital Marketing
- Advertising Strategy
- Project Management
- Vendor Management
- Market Analysis
- Stryker Brand Guidelines
How to Get Hired at Stryker
- Tailor your resume: Highlight your 6+ years of experience, focusing on marketing communications, strategy, and execution within the medical device industry. Emphasize your proficiency in Microsoft Office, Adobe Creative Suite, and Marketo.
- Craft a compelling cover letter: Express your passion for Stryker's mission and how your skills align with the Associate Marketing Communications Manager role, showcasing your strategic thinking and creative abilities.
- Prepare for interviews: Be ready to discuss your experience in developing persuasive messaging, managing agency relationships, and driving ROI through marketing channels. Practice articulating how you've influenced decisions without direct authority.
- Showcase analytical skills: Prepare examples of how you've used data and competitive insights to adjust marketing strategies and tactics to achieve business objectives.
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