Product Marketing Manager, Growth
Stripe · United States
- Hybrid
- Full-time
- $181,300 / year
- United States
Job highlights
- Drive product adoption and revenue growth for self-serve customers.
- Develop compelling user journeys and messaging strategies.
- Utilize data analysis and creative storytelling skills.
- Execute growth marketing programs end-to-end.
- Collaborate with cross-functional teams for seamless execution.
About the role
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About The Team
Product Marketing is a global team of capable, friendly, user-oriented marketers, partnering closely with Stripe's world-class product and engineering teams.
Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, our team is focused on Stripe's full product portfolio—translating the breadth of what Stripe builds into clear narratives and product experiences across web, dashboard, mobile, docs, and developer tools. Rather than owning individual product launches, our focus is on driving portfolio-level discovery and adoption across the entire user journey.
What you'll do
We're looking for an experienced Growth Product Marketer to help us define and build compelling user journeys for our self-serve customers. You'll partner closely with Growth, Product, and Product Marketing teams to understand the needs of our users—from signup through activation and expansion—and craft messaging and content that drives user education, product adoption, and cross-sell and upsell.
This role is equal parts data-driven and creative. You'll dig into data to understand where users get stuck, then use storytelling and sharp messaging to build experiences that move them forward. You'll work across the full self-serve lifecycle—onboarding, activation, product discovery, and multi-product expansion—shipping programs that directly drive measurable business outcomes.
Responsibilities
- Partner with Growth product and engineering teams to understand user journeys, identify friction points and drop-off, and define where marketing content can accelerate activation and adoption.
- Develop messaging and content strategy for lifecycle touchpoints—including marketing emails, dashboard modules (Getting Started Modules, Insight Modules), and in-product surfaces—ensuring the right message reaches the right user at the right time.
- Own end-to-end execution of growth marketing programs—write briefs, develop copy frameworks, manage legal and compliance review, coordinate with MarTech and MOPS, and ship globally localized campaigns.
- Serve as a user advocate—deeply understand our self-serve segments (startups, SMBs, developers) and what motivates them at each stage of their journey. Translate complex product value into clear, compelling narratives that drive action.
- Design and run experiments to optimize messaging, targeting, and channel mix. Track results rigorously—CTR, quality scores, activation rates, conversion—and use data to iterate and improve.
- Drive cross-sell and upsell programs that help existing users discover and adopt additional Stripe products, using behavioral signals, timing windows, and personalized content.
- Work cross-functionally across Growth, Product, PMM, Data Science, Lifecycle Marketing, and external agencies to deliver seamless execution across channels and touchpoints. Manage complex, multi-stakeholder projects with many interdependencies.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
- Data-driven and precise. You're comfortable pulling insights from dashboards and experiments, defining key metrics, and using data to tell the story of what's working and what's not.
- Customer-obsessed. You understand what it's like to be a developer or founder trying to get a product off the ground, and you use that empathy to craft experiences that genuinely help. You're practiced in qualitative research methods—user interviews, survey design, synthesis—and know how to turn what you hear from customers into strategic inputs that sharpen messaging and prioritize programs.
- A sharp, fast writer. You produce polished, compelling customer-facing copy—from email subject lines to value propositions to product education content. You know how to say more with less.
- A strategic storyteller. You know how to build positioning from the ground up—translating product capability into differentiated value for specific audiences. You've developed messaging architectures that hold up across an email subject line, a pitch deck, and a product page.
- Highly organized and execution-oriented. You manage complex programs with many moving parts (legal reviews, localization, MarTech setup, experimentation) and keep everything on track.
- A strong collaborator. You build trust quickly across Growth, Product, Engineering, Data Science, and Marketing teams. You influence without authority and bring people together to ship great work.
- A clear, confident communicator. You write a tight exec update as readily as a customer email. You're comfortable presenting strategy and results to senior leadership, building the narrative that gets stakeholders aligned, and representing marketing's point of view in high-stakes conversations.
- Bias for action. You move fast, test quickly, and don't wait for perfect information. You'd rather ship an experiment and learn than spend weeks debating the plan.
- AI-fluent. You actively use AI tools to accelerate your work—whether that's drafting copy, analyzing data, building briefs, or streamlining operations. You see AI as a way to multiply your impact and are always looking for ways to work smarter.
- Creative and scrappy. You enjoy finding the insight that unlocks a great message. You're as comfortable brainstorming a positioning angle as you are wrangling a spreadsheet of audience targeting parameters.
Minimum Requirements
- 5–7 years of relevant work experience in product marketing, growth marketing, lifecycle marketing, or a related field, with a track record of working cross-functionally with product, engineering, and data teams to ship growth initiatives.
- At least 3 years of experience in B2B SaaS or platform environments, ideally working with self-serve or product-led growth motions.
- Comfortable digging into data and surfacing your own insights. SQL knowledge is a plus, not a requirement.
- Demonstrated ability to develop product positioning and messaging frameworks, including strong writing skills and a portfolio of customer-facing content or campaigns, with experience translating technical or complex products into clear value propositions for distinct audiences.
- Experience presenting program strategy and results to senior leadership, with the ability to communicate complex tradeoffs clearly and build alignment across functions.
Preferred Qualifications
- Experience working with developer, startup, and SMB audiences.
- Familiarity with experimentation frameworks and growth metrics.
- Experience with marketing automation platforms and growth tooling (CRM platforms, in-product messaging, experimentation frameworks).
- Background in payments, fintech, or infrastructure platforms.
- Experience building or launching mobile marketing channels, including push notifications or in-app messaging—particularly defining message types, cadence, and UX guidelines.
- Experience producing or scaling product video content, ideally using AI-assisted tools or workflows to accelerate production and reduce time-to-publish.
Working remotely at Stripe
A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.
Pay and benefits
The annual US base salary range for this role is $145,000 - $217,600. For sales roles, the range provided is the role’s On Target Earnings (\
Skills & topics
- Product Marketing Manager
- Growth Marketing
- Lifecycle Marketing
- B2B SaaS
- Financial Infrastructure
- Payments
- Customer Acquisition
- User Activation
- Messaging Strategy
- Content Strategy
- Experimentation
- Data Analysis
- Cross-functional Collaboration
- Developer Marketing
- Startup Marketing
- SMB Marketing
- SQL
- Marketing Automation
- CRM
- Fintech
How to get hired
- Tailor your resume: Highlight experience in product marketing, growth marketing, and B2B SaaS with specific achievements in driving user adoption and revenue.
- Showcase your skills: Emphasize data analysis, customer empathy, strong writing, and strategic storytelling abilities, backed by a portfolio of work.
- Demonstrate cross-functional collaboration: Provide examples of working effectively with product, engineering, and data teams to achieve growth objectives.
- Prepare for interviews: Be ready to discuss your approach to understanding user journeys, developing messaging, and executing growth experiments with measurable results.
- Research Stripe's culture: Understand their mission to increase the GDP of the internet and their focus on user-centricity and data-driven decision-making.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical career path for a Product Marketing Manager, Growth at Stripe?
- At Stripe, a Product Marketing Manager, Growth can expect a dynamic career path. Typically, individuals progress by deepening their expertise in specific product areas or growth strategies, potentially leading to senior or principal roles. Opportunities for leadership within the Product Marketing team or transitions into related growth or product management roles are also common. The focus is on continuous learning and impact within the financial infrastructure domain.
- What kind of data and analytics skills are most important for this Product Marketing Manager, Growth role at Stripe?
- For this role at Stripe, strong analytical skills are crucial. You should be comfortable digging into data to understand user behavior, identify friction points, and measure campaign effectiveness. While SQL knowledge is a plus, the ability to interpret data from dashboards, define key metrics (like CTR, activation rates, conversion), and use these insights to drive strategy and iterate on messaging is essential. Experience with experimentation frameworks and growth metrics is highly valued.
- How does Stripe foster collaboration between Product Marketing and Product/Engineering teams?
- Stripe emphasizes deep, ongoing collaboration between Product Marketing and Product/Engineering. The Product Marketing team is embedded to understand user needs and inform product strategy. You'll work closely with Growth, Product, and Engineering teams to define user journeys, identify pain points, and develop data-informed messaging. This partnership ensures that marketing efforts are aligned with product development and user experience.
- What are the key differences between this Product Marketing role and traditional product marketing roles at other companies?
- Unlike traditional roles that might focus on individual product launches, this Product Marketing Manager, Growth role at Stripe focuses on the entire self-serve customer lifecycle and portfolio-level adoption. The emphasis is on driving discovery, activation, and expansion across all of Stripe's products, rather than single product launches. It's a highly cross-functional role deeply integrated with Growth, Product, and Engineering, using data and storytelling to optimize the user journey.
- How does Stripe support remote employees in this Product Marketing Manager, Growth position?
- Stripe supports remote employees by defining remote work as being 35 miles or more from an office. While in-office presence for specific events is optional, the expectation is regular work from home. Stripe encourages employees to apply for roles in their current or planned living location, though they do not cover relocation costs. The company provides resources and fosters a culture that enables effective remote collaboration.
- What is Stripe's approach to AI in its marketing and product development?
- Stripe encourages employees to be AI-fluent and use AI tools to accelerate their work, as mentioned in the 'Who you are' section. This includes leveraging AI for drafting copy, analyzing data, building briefs, and streamlining operations. The company views AI as a multiplier for impact and encourages innovation in its application across marketing and product functions, including areas like content production.
- How important is a background in fintech or payments for this Product Marketing Manager, Growth role?
- While not a strict requirement, a background in payments, fintech, or infrastructure platforms is considered a preferred qualification for this Product Marketing Manager, Growth role at Stripe. Given Stripe's position as a financial infrastructure platform, familiarity with the industry can provide valuable context and accelerate your understanding of user needs and market dynamics. However, strong product marketing and growth experience in B2B SaaS is paramount.