Brand Marketing Lead

About Stripe

Stripe is a financial infrastructure platform for businesses, serving millions of companies globally. Our mission is to increase the GDP of the internet, offering an unprecedented opportunity to impact the global economy.

About The Team

The Brand team at Stripe aims to elevate the brand and build lasting affinity. We act as a force multiplier, enhancing global presence through unique campaigns, partnerships, brand activations, and relevant storytelling, connecting with audiences in deeper, more resonant ways.

What you’ll do as a Brand Marketing Lead

As a Brand Marketing Lead, you will spearhead high-visibility brand programs that boost awareness and preference for Stripe. You will transform market and audience insights into distinctive brand activations or multi-channel campaigns, manage agencies and media partners, and collaborate with regional teams for local relevance. A core part of your role will be to define success metrics, measure impact, and iterate strategies to maximize outcomes, all while inspiring and aligning internal cross-functional stakeholders.

Responsibilities

• Strategy & audience insight: Define clear marketing objectives and strategies anchored in Stripe’s brand metrics and business goals, informed by audience needs, trends, and competitive context.
• Influence & storytelling: Present strategy and results to senior stakeholders, advocate for bold creative choices, and elevate Stripe’s brand presence globally.
• Global integrated campaign leadership: Develop and execute cross-channel campaigns with potential international adaptation.
• Cross-functional collaboration: Partner with demand, field marketing, product, creative, media, and comms to align on the business context, audience insight, key message, and best delivery approach.
• Agency & partner management: Own agency relationships, media vendors, and brand sponsorship partners to deliver standout activation plans and seamless execution.
• Measurement & optimization: Set KPIs for awareness and down-funnel outcomes; track performance, surface actionable insights, and optimize creative and channel mix accordingly.
• Autonomy & creative problem solving: Start work from a place of ambiguity, proactively clearing blockers for others and helping the broader team get to the end goal.

Who you are

• Experienced cross-functional leader: Possess a strong brand or campaign marketing background with a track record of planning and running successful, breakthrough campaigns.
• Strategic thinker: Able to see the "big picture" and connect brand goals to Stripe’s broader mission.
• Audience-driven: Capable of transforming insights into compelling creative and strategic choices.
• Multi-channel expert: Deep expertise in brand channels like paid media (podcast, CTV, OOH, etc.) and paid partnerships, with proven ability to extend programs across owned and earned channels.
• Measurement-minded: Proficient in defining meaningful brand KPIs, analyzing performance, and driving iterative improvements.
• Collaborative communicator: Skilled at influencing cross-functional and senior stakeholders.
• Comfortable with ambiguity: Thrive in fast-growing environments and take ownership to move projects forward.

Minimum Requirements

• 10+ years of brand or campaign marketing experience.
• Proven experience managing agencies and significant budgets.
• Demonstrated success partnering with teams across the globe.
• Strong communication and influencing skills.
• Experience at a high-growth tech company (FinTech or SaaS preferred).
• Familiarity with a range of marketing measurement approaches, AI tools, and MarTech stacks.

Hybrid work at Stripe

This role supports either in-office or remote work (35+ miles or 56+ km from a Stripe office). Office-assigned employees spend at least 50% of the month in their local office for collaboration, while remote employees primarily work from home, with travel for team meetings and events.

Key skills/competency

• Brand Strategy
• Integrated Campaigns
• Cross-functional Leadership
• Agency Management
• Marketing Measurement
• Audience Insights
• Storytelling
• Global Marketing
• Paid Media (Podcast, CTV, OOH)
• FinTech/SaaS Marketing