AEO and GEO Marketing Manager
Stripe · United States
- Hybrid
- Full-time
- $179,200 / year
- United States
Job highlights
- Lead AEO and GEO marketing for user acquisition.
- Optimize Stripe.com for AI agents.
- Integrate AI capabilities for channel efficiency.
- Partner with cross-functional teams.
- Develop and execute testing roadmaps.
About the role
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About The Team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channels. Our team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies.
What you’ll do
Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels.
This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe.
Responsibilities
- Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
- Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
- Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
- Deliver regular reports and updates on channel performance to track progress and identify new opportunities
- Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum Requirements
- 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
- Proven technical experience making websites SEO and AEO-friendly
- Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions
- Experience applying user intent analysis to prioritize actions that deliver measurable outcomes
- Proven ability to take initiative, independently problem-solve, and drive tasks to completion
- Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams
Preferred Qualifications
- Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)
- Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies
- Experience working within the fintech, payments, billing, accounting, or startup industries
- Experience writing SQL queries to extract and gather data independently
- Bachelor's degree or 4 years of additional relevant professional experience
Working remotely at Stripe
A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.
Pay and benefits
The annual US base salary range for this role is $143,400 - $215,200. For sales roles, the range provided is the role’s On Target Earnings (
Skills & topics
- AEO
- GEO
- Marketing Manager
- SEO
- User Acquisition
- Growth Marketing
- AI
- Search Engine Optimization
- Content Marketing
- Data Analytics
- Tableau
- Looker
- Google Analytics
- NLP
- SaaS
- Fintech
- Performance Marketing
- Channel Management
- Digital Marketing
- Stripe
How to get hired
- Tailor your resume: Highlight SEO, AEO, and GEO experience. Emphasize data analysis and cross-functional leadership.
- Showcase technical skills: Detail your experience with SEO tools, analytics platforms, and website optimization.
- Demonstrate initiative: Provide examples of independent problem-solving and driving projects to completion.
- Prepare for interviews: Be ready to discuss your strategy development, execution, and reporting for search channels.
- Highlight B2B SaaS experience: If applicable, showcase your success in the fintech or SaaS industries.
Technical preparation
Behavioral questions
Frequently asked questions
- What is AEO and GEO marketing at Stripe?
- AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) marketing at Stripe focus on optimizing Stripe.com for AI agents and large language models. This includes platforms like ChatGPT and Google AI Overviews to drive user acquisition and engagement through these emerging search technologies.
- What are the key responsibilities for the AEO and GEO Marketing Manager at Stripe?
- The key responsibilities include developing and executing the user acquisition strategy for AEO/GEO channels, optimizing Stripe.com for AI agent access, integrating AI capabilities to improve search engine performance, reporting on channel performance, and collaborating with content, engineering, and data analytics teams.
- What technical skills are essential for this role at Stripe?
- Essential technical skills include 5+ years of SEO strategy experience with a focus on AEO/GEO, proven technical website optimization for SEO/AEO, data analysis using tools like Tableau/Looker/Google Analytics, and user intent analysis. Familiarity with NLP, vector search, and RAG is a plus.
- How does Stripe support remote work for this AEO and GEO Marketing Manager role?
- Stripe defines remote work as living 35 miles or more from an office. While in-office attendance for meetings is optional, the expectation is regular remote work. Stripe does not cover relocation costs for remote positions.
- What is the typical career path for an AEO and GEO Marketing Manager at Stripe?
- This role offers significant growth potential within Stripe's Growth Marketing team, focusing on cutting-edge AI and search technologies. Career progression could involve leading larger channel strategies, specializing further in AI marketing, or moving into broader growth marketing management roles.
- How does Stripe's mission relate to the AEO and GEO Marketing Manager role?
- Stripe's mission is to increase the GDP of the internet. This role directly supports that mission by ensuring Stripe's web presence is optimized for new AI and search technologies, making it easier for a wider range of businesses to discover and utilize Stripe's financial infrastructure.
- What kind of cross-functional collaboration can I expect as an AEO and GEO Marketing Manager at Stripe?
- You will collaborate closely with Growth Marketing, Content Marketing, Engineering, and Analytics teams. This cross-functional partnership is crucial for developing comprehensive testing roadmaps, integrating AI capabilities, and ensuring the technical optimization of Stripe.com.
- What salary range can I expect for the AEO and GEO Marketing Manager role at Stripe in the US?
- The annual US base salary range for this role is $143,400 - $215,200. This range may include several career levels and will be narrowed based on experience, qualifications, and location during the interview process.