AEO & GEO Marketing Manager

Who we are

Stripe is a financial infrastructure platform for businesses, serving millions of companies from ambitious startups to the world's largest enterprises. Our mission is to increase the GDP of the internet, offering an unprecedented opportunity to contribute to the global economy.

The Growth Marketing team comprises performance-driven marketers and channel specialists. We collaborate closely with growth, creative, analytics, and regional marketing teams to boost revenue through self-serve and sales initiatives, operating globally across all Stripe offerings and company segments.

What you’ll do

As an AEO & GEO Marketing Manager at Stripe, you will be instrumental in leading our channel strategy to drive new user acquisition from emerging platforms like ChatGPT, Perplexity, and Google AI Overviews. This role encompasses LLM Search Optimization (LLMO), also known as Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO), improving agent experience, and integrating AI capabilities to enhance the performance and efficiency of both SEO and LLM Search channels.

You will spearhead the development and execution of a robust roadmap, implementing experiments to significantly improve LLM Search performance. This role offers the opportunity to work closely with diverse cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics.

Responsibilities

• LLM Search performance: Drive growth within the LLM Search channel (AEO or GEO).
• Agent experience: Optimize Stripe.com to ensure AI agents can efficiently access and act on behalf of users.
• AI-efficiency: Lead the development and integration of AI capabilities to enhance the performance and efficiency of SEO and LLM Search programs.
• Performance reporting: Provide regular reports and updates on LLM search performance, tracking progress and identifying key opportunities.

Who you are

We are seeking a highly motivated individual with a strong background in search marketing and a keen interest in AI-driven platforms.

Minimum Requirements

• 7+ years of proven experience in creating and executing SEO strategies, with a dedicated focus on LLMO/AEO/GEO in recent years.
• Strong understanding and curiosity regarding traditional search and LLM platforms, including ChatGPT, Gemini, and Perplexity.
• Demonstrated technical expertise in optimizing websites for SEO and LLM compatibility.
• Proven ability to translate complex data into actionable insights and decisions that foster measurable growth.
• Solid understanding of user intent to prioritize actions that deliver positive user outcomes.
• Motivated self-starter with the ability to take initiative, problem-solve independently, and execute tasks with high agency.
• Proven ability to independently lead the development and execution of roadmaps across a large group of cross-functional stakeholders.
• High attention to craft and detail, ensuring precision in all tasks.
• Excellent presentation and communication skills (written and verbal).
• Ability to work extensively with Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics, and other reporting software.
• Professional proficiency in English.

Preferred Qualifications

• Proficiency in NLP, vector search, and RAG.
• In-house, B2B SEO/LLMO experience.
• B2B SaaS experience.
• Experience in industries such as payments, billing, accounting, tax, startups, or fintech.
• SQL experience and ability to gather data.
• Bachelor's degree or 4 years relevant experience.

Key skills/competency

• AEO
• GEO
• LLM Optimization
• SEO Strategy
• Generative AI
• ChatGPT
• Perplexity
• Google AI Overviews
• Data Analysis
• Cross-functional Collaboration