Senior Digital Advertising Manager

About the Job

Streetlight Digital is seeking a Senior Digital Advertising Manager to play a pivotal role in elevating the achievements of fundraising initiatives for some of the most well-known nonprofit organizations across the country. As a key member of our growing Digital Advertising team, you will work closely with clients to turn performance data into clear insights, shape compelling narratives, and develop strategies that drive meaningful results. We’re seeking someone who brings both strategic vision and technical expertise—someone who understands digital advertising platforms, attribution models, and how to build cohesive, cross-channel campaigns. In this role, you’ll serve as a trusted advisor to clients, confidently present findings, and identify opportunities to optimize performance and drive positive results. This role is ideal for a seasoned strategist who can lead large-scale campaigns and guide clients through complex digital ecosystems. The responsibilities of this position will directly influence and contribute to the advancement of causes supporting various communities, including but not limited to children battling cancer, veterans, and individuals facing life-threatening and life-altering diseases. Join us in making a meaningful impact on these important missions.

Responsibilities

• Develop and execute comprehensive multi-channel advertising strategies with full ownership of media planning across channels, including strategic budget allocation recommendations for enterprise client media spends ranging from $500K to $5M+ annually
• Lead agency-client relationships as the primary point of contact for advertising strategy, provide consultative guidance to stakeholders, and drive strategic decision-making to exceed campaign and program-specific KPIs
• Spearhead client communications and presentations to key client stakeholders, translating complex performance data into actionable insights and strategic recommendations for future campaign optimization
• Lead, manage, and mentor direct report(s) by providing ongoing training and support to enhance their skills in digital advertising strategies, campaign execution, and performance analysis
• Oversee the strategic direction and performance of advertising campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other platforms with a focus on cross-channel integration, attribution modeling, and ROAS maximization
• Drive innovation by designing and implementing test-and-learn frameworks for emerging platforms and ad formats, establishing measurement protocols, and leading pilot programs that can be scaled across the client portfolio
• Collaborate with cross-functional teams, including Strategy, Creative, Data Analytics, and Technology, to develop integrated campaign approaches that align with broader marketing objectives and business goals

Required Skills & Qualifications

• 7+ years of progressive experience in digital advertising strategy and execution, with at least 2 years in a management role
• In-depth knowledge of current digital trends and advertising platforms Google Analytics, Google Ads, and Facebook/Meta Ads manager campaign management and running conversion/lead generation ads: set up, activation, optimization, and reporting
• Demonstrated analytical and problem-solving skills and familiarity with principles of statistical analysis to create and analyze campaign performance reports for ongoing campaign optimization
• Skilled in developing strategic testing frameworks and implementing experiments to continuously improve campaign performance
• Exceptional client management skills with the ability to influence senior client decision-makers and build trusted advisor relationships
• Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts
• Excellent time management and multitasking skills
• Strong verbal and written communication skills

Preferred Skills & Qualifications

• Nonprofit and/or nonprofit agency experience preferred
• Certifications for major advertising platforms including Google Ads, Microsoft Ads, Meta Business Suite, LinkedIn Campaign Manager, and programmatic DSPs, are preferred
• CTV knowledge and experience a plus
• Experience with Google Ad Grants a plus
• Familiarity with nonprofit tech platforms (TeamRaiser, Classy, FundraiseUp, Salesforce and/or DonorDrive) a plus

This description is a summary only and describes the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Streetlight Digital is an equal employment opportunity employer, committed to diversity and inclusion in our workplace. Our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that that is protected by law.

Benefits Offered to Full-Time Employees

• Medical: up to 100% employee coverage paid
• Dental: up to 75% of employee coverage paid
• Vision: up to 75% of employee coverage paid
• Short-term, long-term, and life insurance, 100% paid by employer
• PTO and sick time
• 12 paid holidays
• Parental leave
• Cell phone stipend of $50/month and 3% immediately vested contribution to a 401k beginning after 1000 hours of employment (employee must be 21 years of age or older)

Salary Range

$105,000-125,000 with bonus potentialExact compensation may vary based on skills, experience, and location.

Location

This is a remote position. Only applicants located in the following states will be considered: Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Massachusetts, Mississippi, Nebraska, New York, North Carolina, Ohio, Tennessee, Texas, Pennsylvania, and Washington, D.C.

About Streetlight Digital

Streetlight Digital is a women-owned, fully-remote, boutique marketing and fundraising agency focused primarily on the nonprofit sector. We provide full-spectrum marketing and fundraising support, including strategic marketing consultation, website development, advertising management, email marketing, peer-to-peer counsel and support and more. We are committed to being efficient with the donor dollar while delivering client services with excellence.
Apply by emailing a resume and cover letter with the subject line “Streetlight Senior Digital Advertising Manager” to careers@streetlightdigital.com.

Key skills/competency

• Senior Digital Advertising Manager
• Digital Advertising Strategy
• Media Planning
• Client Relationship Management
• Performance Analysis
• Cross-channel Campaigns
• Google Ads
• Meta Ads
• LinkedIn Ads
• ROAS Maximization