Web Marketing Strategist

About the Role: Web Marketing Strategist

The Web Marketing Strategist at Stream Companies is a pivotal role for individuals with a proven track record in web merchandising and a strong understanding of various content management systems. You will be responsible for creating visually appealing and high-performing web pages, recognizing opportunities to enhance customer experience, optimize promotional collateral, and effectively deliver information on client websites.

This role demands a passion for user experience and visual perfection, along with the ability to market branding and promotions within website platform limitations. You should thrive in a fast-paced environment, possess a can-do attitude, be a driven self-starter, and excel as a team player eager to learn and go above and beyond for clients.

Essential Responsibilities

• Post monthly automotive incentives to client sites.
• Build new landing pages for individual client promotions and content, utilizing basic SEO practices and the Auto Code Repository.
• Proactively analyze and identify opportunities to implement improvements and clean up visual aspects of clients' sites.
• Set internal meetings and send internal correspondence to advance website improvements aligned with internal website audits.
• Ensure requests and tasks are completed on time and meet client expectations, providing necessary follow-ups.
• Implement all major creative collateral on-site, including slides, logos, page graphics, leaderboards, banners, and USP packages, ensuring front-end visual integrity.
• Conduct website marketing audits for Key & Enterprise level accounts.
• Provide recommendations for client site improvements based on monthly health scores.
• Assist Senior Web Marketing Strategists as needed.
• Work effectively under deadlines and manage multiple tasks simultaneously.
• Collaborate with third-party support for changes not resolved internally.
• Adhere to Stream’s and Web Merch’s processes and procedures.
• Ensure a 1-hour response time and 24-hour resolution per Stream’s policy.
• Meet billable time tracking targets.
• Maintain Workfront projects/tasks/issues with up-to-date progress.
• Assist with scheduling organic social content in Agorapulse as needed.
• Volunteer for weekend coverage.

Qualifications

• Bachelor’s degree or certificate in web development/design, graphic design, marketing, communication, or a similar field preferred.
• 2+ years of previous experience.
• Prior experience with automotive website platforms is a plus.

Skills & Experience

• Proficient in Adobe Creative Suite (Photoshop, Dreamweaver).
• Solid understanding of HTML/CSS best practices and page creation.
• Proficient understanding of how to use and navigate various platform content management systems for front-end website updates.
• Proficient in working with various external support teams for website solutions.
• Show proficient communication skills.
• Strong attention to detail.

Key skills/competency

• Web Merchandising
• Content Management Systems (CMS)
• HTML/CSS
• Adobe Creative Suite
• Photoshop
• Dreamweaver
• User Experience (UX)
• Search Engine Optimization (SEO)
• Client Communication
• Website Audits