Senior Digital Experience Specialist

Overview

The Senior Digital Experience Specialist is responsible for managing and optimizing Stikeman Elliott LLP’s digital assets to deliver exceptional user experience and meet strategic business objectives. Reporting to the National Manager, Brand, Digital and Creative Marketing, this role combines technical digital marketing expertise with strong project coordination skills to lead enterprise-level initiatives.

Key Responsibilities

Digital Asset Operations:

• Oversee day-to-day operations of external website and intranet.
• Collaborate with IT and external vendors for technical resolutions and upgrades.
• Manage relationships with digital and content aggregator vendors.
• Ensure compliance with accessibility standards and enforce governance policies.
• Contribute to planning and new digital initiatives.

Content Management & Optimization:

• Manage editorial calendar, scheduling and publishing digital content.
• Optimize content for search visibility, engagement and GEO best practices.
• Conduct usability and A/B testing for conversion optimization.
• Maintain brand standards across all digital content and monitor KPIs using analytics tools.
• Identify and address user experience gaps.

Project Coordination & Collaboration:

• Coordinate enterprise-level digital initiatives with internal teams and vendors.
• Provide training and support for CMS users.
• Act as consultative partner for stakeholders on UX and digital strategies.

Qualifications & Skills

• College or University degree in Marketing, Communications, or related field.
• 5-7 years in web content management in professional services or B2B.
• Proficiency in CMS platforms (Optimizely preferred), HTML/CSS and web infrastructure.
• Solid grasp of web best practices, analytics tools, SEO, accessibility and UX principles.
• Excellent project management, organizational and communication skills.
• Bilingual (French/English) is an asset.
• Availability to work overtime as required.

Additional Information

This is an existing vacancy for the Toronto office. Salary range is $85,000 - $105,000 annually. Stikeman Elliott LLP is committed to accommodating people with disabilities and adheres to a COVID-19 Vaccination Policy based on Health Canada approved vaccines.

Key skills/competency

• Digital Marketing
• CMS
• Web Optimization
• SEO
• UX
• Accessibility
• Project Management
• Analytics
• Vendor Management
• Content Strategy