Marketing Specialist
@ StepStone Group

Fredericton, New Brunswick, Canada
$65,000
On Site
Full-time
Posted 6 hours ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXXXX******* @appcast.com
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Job Details

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast manages job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the StepStone group, a leading digital recruitment platform connecting companies with the right talent.

Job Description

We are seeking an exceptional Marketing Specialist to contribute to demand generation and support broader marketing functions at Appcast. This role focuses on driving lead generation and engagement through campaign execution, internal communications, and data/reporting, while also supporting customer marketing and corporate branding initiatives. Ideal candidates have a foundation in B2B marketing, operational mindset, and thrive in a collaborative, fast-paced environment.

Job Responsibilities

  • Demand Generation & Customer Marketing Support: Assist with multi-channel campaigns, email marketing, data segmentation, customer referrals, and sponsorship programs.
  • Operations & Internal Enablement: Manage marketing operations tasks, maintain CRM data hygiene, deliver branded enablement assets, and contribute to performance reporting.
  • Communications & Vendor Management: Support internal communications, coordinate with swag vendors, assist in creating sales documents, and research additional marketing vendors.

Qualifications

  • Strong written and verbal communication.
  • Highly organized with attention to detail.
  • Proficient in Microsoft Office, Microsoft Teams, and basic design tools such as Canva.
  • Understanding of demand generation strategies and marketing funnels.
  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 0–3 years of marketing experience in B2B or SaaS environments.
  • Experience with email marketing, CRM platforms (e.g., HubSpot, Salesforce), and marketing automation.
  • Familiarity with project management tools like Monday.com is preferred.

Additional Information

Appcast has been recognized as one of Inc Magazine's "Best Workplaces" for 2024. The company offers competitive compensation, comprehensive benefits, and fosters a community-driven culture with a focus on diversity and inclusion. Appcast is an equal opportunity employer and participates in E-Verify.

Key skills/competency

  • Demand Generation
  • B2B Marketing
  • Email Marketing
  • CRM Tools
  • Marketing Automation
  • Data Reporting
  • Internal Communications
  • Campaign Execution
  • Vendor Management
  • Customer Marketing
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How to Get Hired at StepStone Group

🎯 Tips for Getting Hired

  • Customize your resume: Tailor your marketing experience to the role.
  • Highlight relevant skills: Emphasize CRM, email marketing, and demand generation.
  • Research Appcast culture: Understand company values and success stories.
  • Showcase collaboration: Demonstrate teamwork in fast-paced settings.
  • Prepare for behavioral questions: Practice clear, concise job examples.

📝 Interview Preparation Advice

Technical Preparation

Review CRM platform functionalities in HubSpot.
Practice campaign data reporting techniques.
Refresh Microsoft Office and basic design skills.
Study email marketing strategies and segmentation.

Behavioral Questions

Describe a time managing multiple projects.
Explain how you solved a marketing challenge.
Share examples of effective teamwork.
Discuss adapting to fast-paced environments.

Frequently Asked Questions