Director - Product Marketing

@ StepStone Group

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast manages job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the StepStone Group, a leading digital recruitment platform connecting companies with the right talent.

Job Description

The Director - Product Marketing is responsible for owning messaging, driving go-to-market product launches, and developing market-facing content that engages prospective buyers, supports customer growth, and enables sales conversion. Reporting directly to the VP of Marketing, this role involves cross-functional leadership working alongside Product, Sales, Strategy, and Customer Success teams.

Key Responsibilities

• Lead strategic partnerships and articulate GTM messaging for product launches.
• Develop high-quality sales collateral and market-facing materials.
• Oversee creation of case studies, testimonials, and buyer personas.
• Mentor and develop marketing team members in product messaging.
• Manage collateral lifecycle including digital repositories like Content Library, Mindtickle & Sharepoint.
• Collaborate with internal teams to leverage product knowledge for marketing strategies.
• Assess effectiveness of marketing programs and tools such as G2.
• Develop data-driven insights to continuously refine buyer personas and marketing strategy.

Qualifications

Requires 10+ years in product marketing leadership, proven ability in messaging and collateral development, excellent communication skills, and strong cross-functional collaboration. A Bachelor's degree in Marketing, Business Administration or a related field is required.

Additional Information

Appcast has been recognized as one of Inc Magazine's "Best Workplaces" for 2024. The company promotes an inclusive culture with competitive compensation and comprehensive benefits. Travel may be required quarterly and supervisory responsibilities include managing direct reports within the Marketing team.

Key skills/competency

Director - Product Marketing, GTM, messaging, collateral, leadership, buyer personas, strategic, content development, sales enablement, cross-functional