3 days ago
Digital Marketing Manager
StealthWatch
Hybrid
Full Time
$200,000
Hybrid
Job Overview
Job TitleDigital Marketing Manager
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$200,000
LocationHybrid
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Job Description
Digital Marketing Manager at StealthWatch
Are you a digital marketing expert passionate about scaling start-ups and excited by the opportunity to shape the digital strategy from the ground up? StealthWatch is a cloud security start-up vendor, building cutting-edge cloud security solutions to help businesses stay secure in a constantly evolving digital landscape. We're looking for our first Digital Marketing Manager to be a core member of the team, owning all things digital marketing to drive brand awareness, growth, and user engagement.
Key Responsibilities
- Develop and Execute Digital Strategy: Lead the end-to-end digital marketing strategy, from brand awareness and lead generation to customer engagement and retention.
- SEO Leadership: Drive and implement our SEO strategy to increase organic visibility, web traffic, and lead generation. Conduct thorough keyword research, optimize on-page content, and manage backlink-building efforts.
- Content Marketing: Partner with content writers and designers to create high-quality, engaging content (blogs, webinars, whitepapers) that aligns with our brand voice and improves search visibility.
- Paid Advertising: Plan and manage paid advertising campaigns (PPC, display ads, retargeting) to amplify brand presence and generate qualified leads.
- Analytics & Reporting: Set up and manage analytics dashboards, monitor KPIs, and report on performance metrics. Provide actionable insights to improve the ROI of marketing campaigns.
- Conversion Rate Optimization (CRO): Work closely with product and sales teams to optimize user journeys and drive conversions, from landing pages to forms and call-to-action buttons.
Key skills/competency
- Digital Strategy
- SEO
- Content Marketing
- Paid Advertising (PPC)
- Analytics
- Conversion Rate Optimization (CRO)
- Lead Generation
- Brand Awareness
- User Engagement
- Reporting
How to Get Hired at StealthWatch
- Research StealthWatch's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor, focusing on their innovative approach to cloud security.
- Tailor your resume: Customize your application to highlight proven experience in digital marketing strategy, SEO, paid advertising, and content creation, using keywords relevant to cloud security.
- Showcase digital marketing expertise: Prepare to discuss past campaigns where you successfully drove brand awareness, generated leads, and improved conversion rates, detailing your specific impact and ROI.
- Prepare for technical marketing questions: Be ready to explain your approach to keyword research, analytics interpretation, campaign optimization, and experience with various digital marketing tools and platforms.
- Highlight startup compatibility: Emphasize your ability to work autonomously, adapt to a fast-paced environment, and take initiative in a rapidly growing technology company like StealthWatch.
Frequently Asked Questions
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01What is the core mission of StealthWatch's Digital Marketing Manager?
02How does StealthWatch approach cloud security solutions?
03What digital marketing platforms and tools does StealthWatch expect the Digital Marketing Manager to utilize?
04What growth opportunities exist for a Digital Marketing Manager at StealthWatch?
05How does StealthWatch measure success for its digital marketing efforts?
06What is the team dynamic like for remote roles at StealthWatch?
07What is the interview process for the Digital Marketing Manager role at StealthWatch?
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