Sr. Brand Manager, DEWALT NA Outdoor

@ Stanley Black & Decker, Inc.

Overview

The Sr. Brand Manager, DEWALT NA Outdoor at Stanley Black & Decker, Inc. is responsible for planning, developing, and executing comprehensive brand marketing strategies for North America Outdoor business units. This role supports new product launches, marketing campaigns, creative media strategies and much more.

The Job

Key responsibilities include:

• Develop and execute marketing strategies and campaigns.
• Collaborate with Global Brand, Digital Marketing, and creative teams.
• Manage brand budgets and monitor spending through monthly trackers.
• Partner with insights and creative teams to drive end-user campaigns.
• Engage with Sales, Channel Marketing, Product Marketing, and Shopper Marketing teams.

The Person

Applicants should have 5+ years of in-house brand marketing experience in large organizations, a Bachelor’s degree in marketing or communications, and proven expertise in campaign development, content strategy, and budget management. Strong communication and project management skills are essential.

Benefits & Perks

You will receive a competitive salary along with a comprehensive benefits plan including medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, tuition reimbursement, and discounts on Stanley Black & Decker tools.

Additional Opportunities

Join a global company with 60+ iconic brands, enjoy robust learning and career growth resources, contribute to community impact initiatives, and work in an inclusive, purpose-driven environment.

Key skills/competency

Brand Marketing, Strategy, Campaign Development, Budget Management, Digital Marketing, Content Creation, Cross-functional Collaboration, Project Management, Insights Analysis, Communication