Global Brand Marketing Manager – CRAFTSMAN
Stanley Black & Decker, Inc. · United States
- Hybrid
- Full-time
- $100,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Manage CRAFTSMAN brand marketing for new products.
- Develop long-term brand equity and strategic plans.
- Collaborate with diverse cross-functional teams.
- Create world-class content and launch materials.
- Drive brand positioning and KPIs.
About the role
About the Role
The Global Brand Marketing team defines the soul of the brand—crafting what it stands for and charting the strategic vision that drives enduring brand demand, growth, and loyalty. This function is organized by product category to identify, understand, and shape end-user messaging while building equity strategies, campaigns, customer experiences (CX), and big ideas that are relevant, creative, and compelling.
CRAFTSMAN Global Brand Manager Responsibilities
The CRAFTSMAN Global Brand Manager will be responsible for managing the day-to-day brand marketing needs of new product developments and global brand initiatives. Products and initiatives will be developed in alignment with global brand strategies, defined within a marketing playbook, and implemented by regional execution teams. The Global Brand Manager will also support long-term strategic planning for the CRAFTSMAN brand under the guidance of senior global marketing leaders, including future product/category innovation, growth opportunities, retail partnerships, and sponsorship strategies.
We are seeking an enthusiastic, out-of-the-box thinker who is proactive and eager to identify opportunities to streamline processes and drive collaboration cross-functionally with Category Management, Product Management, our Internal Agency (Studio), Insights, Regional Brand Teams (U.S. and Canada), and Digital Marketing teams to deliver strategic and creative marketing solutions. You'll get to:
- Understand the brand vision and support the development of long-term brand equity strategies.
- Build strategic and tactical plans that support this vision through a multi-year roadmap, elevating brand positioning in the hearts and minds of end users while supporting delivery of target brand KPIs, including share growth and perception change.
- Coordinate with cross-functional teams and agency partners to plan, develop, and deliver dynamic, world-class content.
- Manage the development of launch materials including, but not limited to, claims and marketing copy, packaging design, eCommerce content, photography, video, PR, and social media/influencer activation.
- Work with cross-functional teams and vendor partners to identify and deliver improved end-user experiences across all touchpoints, both online and offline.
- Partner with the Insights team to understand how user segments experience the brand and translate those insights into benefit-driven campaigns across core and new product categories.
- Cultivate relationships with product, commercial, and senior leadership partners to drive alignment and collaboration on marketing strategies.
- Partner with regional Brand Marketing and Activation teams on objectives, KPI alignment, and performance tracking, while making recommendations to improve execution and ensure best-in-class global representation of the CRAFTSMAN brand across every touchpoint.
- Collaborate with the Associate Brand Manager to deliver high-volume new product launch initiatives with exceptional attention to detail and on-time execution.
Activity Ownership
- Execute deliverables by proactively driving collaboration and communication across project stakeholders
- Lead the development and execution of new product launch plans
- Own full campaign execution from development through launch
- Identify and elevate gaps, needs, interdependencies, wins, and challenges impacting brand success
Candidate Profile
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. You embrace making a world of good. You also have:
- 3-5 years of brand marketing experience
- Bachelor’s degree in Marketing, Communications, or a related field
- Experience in brand campaign development and execution
- Experience launching brand marketing campaigns, developing content and messaging strategies, leveraging insights to drive decisions, and optimizing and reporting on performance
- Experience working cross-functionally within mid-to-large organizations
- Strong business acumen, including financial and budget management skills
- Accountability and ownership mindset
- Ability to respond with speed and agility
- Strong communication skills across all levels of the organization
- Excellent listening skills
- Ability to thrive in a fast-paced and evolving environment
Benefits & Perks
You’ll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
Key skills/competency
- Brand Marketing
- Campaign Development
- Content Strategy
- Customer Experience
- Digital Marketing
- Product Management
- Cross-functional Collaboration
- Strategic Planning
- Market Research
- Project Management
Skills & topics
- Global Brand Marketing Manager
- Brand Marketing
- Marketing Strategy
- Campaign Management
- Product Launch
- Content Development
- Customer Experience
- Digital Marketing
- Cross-functional Collaboration
- Brand Management
- Marketing
- Brand
- Campaigns
- Content
- Strategy
- Management
- Marketing Manager
- Brand Manager
- Stanley Black & Decker
- CRAFTSMAN
- Remote
How to get hired
- Tailor your resume: Highlight your 3-5 years of brand marketing experience, campaign development, and cross-functional collaboration skills, using keywords from the job description.
- Craft a compelling cover letter: Showcase your understanding of the CRAFTSMAN brand and your enthusiasm for driving growth and innovation.
- Prepare for interviews: Be ready to discuss your experience in brand campaign execution, content strategy, and leveraging insights to drive decisions.
- Demonstrate your skills: Prepare examples of how you've managed product launches and worked with diverse teams to achieve marketing objectives.
- Research Stanley Black & Decker: Understand their brands, mission, and values to align your application and interview responses.
Technical preparation
Familiarize yourself with brand marketing frameworks.,Study campaign development and execution best practices.,Understand content creation and messaging strategies.,Review market insights and data analysis tools.
Behavioral questions
Describe a successful brand campaign you led.,How do you manage competing priorities?,Tell me about a time you collaborated cross-functionally.,How do you handle ambiguity and fast-paced environments?
Frequently asked questions
- What is the salary range for the Global Brand Marketing Manager at Stanley Black & Decker?
- The salary range for this position is $62,200.00 - $100,200.00 annually. The specific salary offered will depend on factors such as your experience, qualifications, and location.
- What are the key responsibilities of the Global Brand Marketing Manager for CRAFTSMAN?
- The Global Brand Marketing Manager for CRAFTSMAN will manage day-to-day brand marketing for new product developments and global initiatives, support long-term strategic planning, develop brand equity strategies, create campaigns, and coordinate content development and launch materials.
- What qualifications are required for this role?
- Required qualifications include 3-5 years of brand marketing experience, a Bachelor's degree in Marketing, Communications, or a related field, experience in brand campaign development and execution, and strong cross-functional collaboration skills.
- Is this a remote position at Stanley Black & Decker?
- Yes, the job description explicitly states that this position is remote.
- What kind of benefits does Stanley Black & Decker offer?
- Stanley Black & Decker offers a comprehensive benefits package including medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, tuition reimbursement, and discounts on tools and partner programs.
- How does Stanley Black & Decker support career growth for a Global Brand Marketing Manager?
- Stanley Black & Decker supports career growth through multiple career paths within its global company with over 20 brands, access to extensive learning resources, and opportunities for skill development.
- What is the company culture like at Stanley Black & Decker?
- Stanley Black & Decker fosters an innovative, tech-driven, and highly collaborative team environment with a commitment to diversity and inclusion. They value mutual respect, appreciate a wide range of perspectives, and encourage giving back to the community.
- How important is cross-functional collaboration for the Global Brand Marketing Manager role?
- Cross-functional collaboration is crucial. You will work closely with Category Management, Product Management, Internal Agency, Insights, Regional Brand Teams, and Digital Marketing teams to deliver strategic marketing solutions.